10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out. 

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

Below, you’ll find real estate agent bio examples that work, along with a breakdown of what makes each one effective. Afterward, we’ll walk you through exactly how to write a bio of your own, with expert tips, templates, and short-form snippets you can copy and paste.

Download Our Real Estate Agent Bio Templates

1. Chris Adlam

Why it works: Chris opens his bio with a standout credential, then transitions into client-centered messaging. He emphasizes personal service, discretion, and long-term client relationships, making his bio feel both elite and approachable.

2. Ben Caballero

Why it works: Ben’s bio instantly positions him as an authority, highlighting multiple Guinness World Records, consistent top rankings, and billions in closed sales. He also links to press coverage for added credibility. It’s not just a list of awards, it’s a resume that speaks for itself!

3. Ginger Glass

Why it works: Ginger’s bio is concise but high-impact. It clearly states her dual expertise as both a real estate agent and licensed attorney, setting her apart in a high-stakes market. This dual background builds instant trust with buyers and sellers seeking sharp negotiation skills and legal insight.

4. Alexa Lambert

Why it works: Alexa’s bio highlights her experience with high-profile clients, from Fortune 500 execs to celebrities. She names specific NYC neighborhoods and leverages her #1 broker rankings to build authority. It’s short, confident, and perfectly tailored to the ultra-high-end market.

5. John Scalia

Why it works: John uses SEO keywords like “real estate agent in Florida” right in his bio — smart for visibility on search engines. I also like how he mentioned his other expertise besides helping agents buy and sell homes.

6. Tracy Campion

Why it works: Tracy Campion’s long-form bio highlights all her achievements in Boston, adding all her awards and distinctions with external links from trusted sites. I love that she mentioned her loyal repeat customers, which is a beautiful way of saying that her clients consistently have positive experiences. That, my dear reader, is how you create an image of reliability that appeals to potential clients.

7. Melissa Dailey

Why it works: Melissa Dailey’s realtor bio is effective because she enumerates her achievements and personal values with relevant buzzwords like “unwavering honesty and integrity.” While she calls herself a “top-producing” and “highly sought-after” agent, Melissa makes herself relatable by adding her hobbies, community involvement, and the schools she supports.

8. Jacob Mann

Why it works: In my opinion, Jacob Mann has a killer intro right here. He opens his bio with something personal and then enumerates his most significant achievements and how he started over 20 years ago. His deep ties to Greenville build his credibility as a trusted part of the community. My favorite part of his bio is how he ended it with, “He is the ‘Mann’ you need!” — which also makes a good tagline.

9. Kerri Pearce

Why it works: Many agents switch to real estate after careers in other industries and then hesitate to include that experience. In Kerri Pearce’s case, she focused on her deep community roots, family life, and local expertise before mentioning her career move to real estate. If you’re a new agent without much experience in real estate, this is something you can do in your realtor bio.

10. Aaron Fowler

Why it works:   Aaron’s bio is ideal for agents who don’t yet have years of experience but want to build confidence with clients. He focuses on his commitment to making the process as smooth as possible. If you want a similar bio, mention your dedication to providing a high level of service and interest in every aspect of the real estate process to reassure clients that you can handle complex transactions.

The Close’s real estate agent bio generator

Looking to save some time to create your bio? If you want more realtor bio examples for a new agent, try out our exclusive bio generator:

From inspiration to action: writing your own bio

You’ve seen how the pros do it — now it’s your turn. The steps below will guide you through writing a bio that’s clear, memorable, and true to you. From nailing your opening line to adding details that help you stand out, each step is designed to make the process easier.

Step 1: Keep it concise & simple

Online readers scan fast, so your real estate bio needs to get to the point. Focus on your key strengths: your experience, your niche, and what sets you apart. Skip irrelevant details, like where you took your prelicensing course. If your bio is lengthy, consider breaking it into bullet points or short paragraphs for easier reading.

Step 2: Start with a killer introduction

Without a strong first line, most readers will skim — or skip — your bio entirely. Your opening should hook attention and set the tone for what follows. Use an eye-catching stat, a bold claim, or a personal detail that makes you memorable. The goal is to make people want to keep reading.

Step 3: Showcase your real estate niche & local expertise

Highlighting your niche and neighborhood expertise builds trust with potential clients. Start by stating your specialty (first-time buyers, luxury condos, relocation, etc.) and briefly explain why you focus on it.

Buyers and sellers want a local expert who knows the best neighborhoods, school zones, and even where to get the best pizza. Use these insights to show you’re more than just a transactional agent — you’re a trusted resource in your community!

Step 4: Mention your education, certifications & accolades

Awards, certifications, and licenses add credibility to your bio. If you’re a top-producing agent, certified in a specialty, or have notable sales achievements, say so! Include designations like ABR, CRS, or CPM — and if you’re still working toward one, this is a great moment to mention it. These details signal that you’re qualified, experienced, and trustworthy.

Not sure which designations are worth pursuing? You can explore top options in our guide to real estate certifications that boost your brand.

Step 5: Add SEO keywords to help clients find you

Want your bio to show up in search results? Strategic keyword choices can help potential clients discover you online. Here’s a quick guide to some niche and location-based keywords real estate agents often use, plus how to work them into your bio naturally.

Use this table to find phrases that fit your market or specialty:

Step 6: Spice up your real estate bio with relevant buzzwords

Level up your writing with word variety. A well-chosen word can make a difference in how readers will perceive you. Swap out repeated words for synonyms to make your bio automatically more engaging. 

Struggling with the perfect description for yourself and what you do? Here are some of our favorite descriptive words that can add flair to your bio:

Step 7: Leverage your brokerage

Your brokerage has likely invested much time and money in building its reputation in your community. Leverage these investments to enhance your professional image, building on the good vibes they’ve already established. Include your firm’s real estate logo to reinforce your brand visually. If their ideals contradict your own, you’re likely at the wrong company. If you’re a broker-owner, this is a good place to briefly detail why you opened your shop.

Step 8: Remember to put your call to action

After reading your bio, readers should know exactly what to do next. A strong call to action (CTA) encourages potential clients to reach out, visit your website, or book a consultation. A prompt like “Text me for listings in [neighborhood]” or “Let’s chat over coffee about your next move” usually works well.

Step 9: Add your best professional headshot

Your realtor headshot is the first impression potential clients will have of you, so ensure yours is high-quality and not overly edited. Invest in a professional photographer to capture your headshot, as you can use this photo in all your marketing materials, not just your realtor bio. 

Dress professionally and comfortably, smile naturally, and pose confidently. An excellent headshot will build trust and make you more relatable to potential clients!

Additional tips for creating the best bio

Using our real estate bio templates and generator, or following the steps above can get you started — but to really make it work for you, you need to fine-tune, personalize, and make it cross-platform usable. Here are a few additional tips to level up your bio even further. 

Do before & after makeovers

Need inspiration to improve your current bio? Sometimes it helps to see a side-by-side transformation. Here’s a simple example showing how a few smart changes can turn a bland, vague bio into one that’s specific, compelling, and client-focused.

Create 60-word bio for social media & cards

Need a short bio for your Instagram, Zillow profile, or open house flyer? Here are three 60-word bios tailored to different types of agents. Just tweak the wording to fit your brand or location, and you’re ready to paste!

Get professionally written bios

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. This investment can save you time and ensure your bio stands out. Fiverr is a popular source of professional writers who are willing and able to create a killer real estate bio for you!

Frequently asked questions (FAQs)

Bringing it all together

A well-crafted bio is more than just a professional summary — it’s your first opportunity to build trust, show your value, and help the right clients connect with you. Whether you’re just starting out or refining your brand after years in the industry, your bio should reflect your niche, your personality, and your promise to clients.

Use the examples above as inspiration, follow the steps in the guide, and don’t forget to experiment with short-form bios for social media and email signatures. Your story doesn’t have to be flashy; it just has to be authentic and clear.

Got questions about writing your real estate bio? Drop them in the comments, we’d love to help!

¹ Home Buyers and Sellers Generational Trends. (2025, April 1). National Association of REALTORS®. Retrieved August 12, 2025, from https://www.nar.realtor/research-and-statistics/research-reports/home-buyer-and-seller-generational-trends

The post 10 Real Estate Agent Bio Examples & How to Craft Your Own appeared first on The Close.

The 12 Best Real Estate Sign Ideas (+ Examples)

Real estate yard signs remain a non-negotiable tool for marketing listings and open houses. No matter the state of the market, the right signs will consistently help capture attention and generate foot traffic. But with so many properties competing for the attention of buyers and sellers, it’s more important than ever to make your signage stand out.

Here are some creative real estate sign ideas that will help showcase your listings and attract potential buyers.

1. Bold, bright & modern signs

The best real estate signs capture attention. For example, this bold, modern sign uses vibrant colors, a unique  layout, and eye-catching fonts to stand out. Having a contemporary design can set you apart from those using conventional signage, making you especially appealing to younger and tech-savvy buyers.

If this bright, high-impact look fits your branding, consider extending the same style to your real estate flyers for a cohesive marketing approach!

2. Signs with property listing photos

Using signs to feature high-quality listing photos can give potential buyers an immediate visual preview of the property. These signs often include a curated selection of the home’s most appealing features, such as interior finishes, outdoor amenities, or scenic views.

Strong photography not only captures attention — it helps viewers imagine themselves in the space. To make the most of this approach, be sure your visuals follow our key real estate photography tips for stunning listing photos.

3. 3D solar-powered real estate signs

As sustainability becomes a priority in real estate marketing, solar energy is now powering signage too. These eco-conscious signs reduce energy consumption, lower environmental impact, and deliver reliable performance, even in off-grid locations or areas with limited electricity access.

Solar-powered signs also offer a budget-friendly way to promote properties and open houses using renewable energy.

4. Sign with a vanity number

This sign features a custom vanity number that is easily remembered, making it easy for potential buyers and sellers to reach out to the real estate agent. Using vanity numbers such as “480-BUY-HOME” or “626-MYHOUSE” also enhances your brand recognition. 

Remember, the easier it is to recall your customized number, the more potential clients you’ll get! For even better impact with your sign, use your brand colors, add a custom URL, and even slap on your headshot to cement that vanity number with your identity as an agent.

5. Smart signs with Bluetooth connectivity

Smart real estate signs with Bluetooth connectivity bring a modern upgrade to traditional signage. The sign’s sensors allow it to connect with passersby’s Bluetooth-enabled smartphones and send them a notification. When accessed, it can show an array of information, be it property details, other nearby listings, or your professional information. Incorporating Bluetooth into your signage not only enhances the buyer experience but also signals that your marketing approach is tech-forward and up-to-date.

6. Signs with real estate agent headshots

Featuring an agent headshot is one of the most common and effective ways to personalize a real estate sign. It helps establish trust and build a sense of familiarity with potential clients. By putting a face to the name, agents can form a stronger connection with viewers and make a more memorable impression within their community.

7. Minimalist, unique signs

If you don’t fancy many words on your real estate sign, this one’s for you. Minimalist signs feature clean lines and simple designs that subtly yet compellingly capture the attention of prospective buyers. Despite their simplicity, minimalist real estate signs convey professionalism and your straightforward commitment to getting things done.

8. Interactive digital signs

Although they aren’t very common, digital kiosks are a modern signage option designed for today’s tech-savvy buyers. These interactive, touch-screen displays allow passersby to engage directly with your listings, creating a more immersive experience. With just a swipe or tap, users can explore property details, amenities, neighborhood highlights, and even real estate infographics.

9. Signs with QR codes

One of the most powerful realtor sign ideas is to display a QR code. This type of sign offers a quick and interactive experience for passersby, allowing them to view additional property information, photos, or a contact form through their smartphones. 

This is a great way for potential leads to easily access more information about the agent and other property listings. This tech-savvy strategy is very convenient and caters to modern consumers.

10. Feather flags

Feather flags are tall, waving banners that draw attention to properties with vibrant colors and lively motion. They are mounted on sturdy poles and secured in the ground, creating a beautiful display and inviting viewers to read the message. Their height and bold colors make feather flags easily visible from a distance. If you’re getting feather flags for your open house, consider making a similar design for your real estate brochures!

11. Luxury yard signs

For high-end properties like celebrity homes, gated estates, or resort-style listings, luxury real estate signs can help set the tone. These signs are typically crafted with premium materials and elevated design elements to reflect the property’s value.

Metallic finishes, ornate details, and embossed logos give luxury signage a polished, upscale look that appeals to discerning buyers. To extend this elevated experience across your print marketing, align your signage with real estate door hanger ideas that inspire luxury presentation.

12. Funny real estate signs

Sometimes, you need to cut through the static in order to spread your message. If you want to leave a lasting impression on passersby, inject your personality and humor into your signs. Funny real estate signs feature witty slogans, jokes, and clever puns that make viewers smile or laugh. 

These signs spark curiosity and engagement because they stand out from the sea of serious real estate ads. However, if you’re using a sign to advertise a property, make sure your client is on board (pun intended)!

Common real estate sign mistakes to avoid

Even the most creative real estate signs won’t convert if they’re hard to read or poorly placed. Here are some of the most common sign design and placement mistakes agents make:

Avoiding these simple mistakes ensures your signage doesn’t just look good, but effectively generates leads and grows your business.

FAQs: Real Estate Sign Ideas

Bringing It All Together

Real estate yard signs are excellent marketing materials, effectively conveying essential property information to potential clients and passersby. Have you considered incorporating interactive elements such as QR codes into your signs? Any creative real estate sign ideas I’m missing out on? Let us know in the comments!

The post The 12 Best Real Estate Sign Ideas (+ Examples) appeared first on The Close.

Becoming a Real Estate Photographer—Ultimate Guide + Tips

If you’re trying to figure out how to become a real estate photographer, you’re in the right place. It’s a niche with serious demand, and the barrier to entry is lower than you might think. With the right skills, gear, and a bit of hustle, you can turn this into a profitable side gig — or even a full-time career! My guide will teach you how to break in, stand out, and actually make it work.

What exactly does a real estate photographer do?

A great real estate photographer knows how to read the room (literally), control light, compose the right angles, and edit in a way that flatters without faking. Their work isn’t just about pretty pictures; it’s a key part of real estate marketing. High-quality photos help listings stand out and build trust with buyers. 

Here’s what the job involves beyond all the shutter clicks: 

• Scouting spaces and planning the shots based on layout, lighting, and key features
• Staging or adjusting scenes, even small things like curtains and pillows, to clean up clutter
• Making good use of natural and artificial lighting to balance brightness and eliminate harsh shadows
• Shooting wide without distortion using the right lenses and camera height for each room
• Editing for clarity — correcting exposure, white balance, perspective, and saturation
• Keeping track of files and backups (using SD cards, organized folders, and cloud storage is a must!)
• Maintaining all gears like lenses, tripods, lighting, spare batteries, chargers, and even microfiber cloths
• Delivering clean, high-resolution images optimized for the multiple listing service (MLS), real estate sites, and social media

How to become a real estate photographer

Now that you’ve got a clear picture of the job, let’s talk about how to make it happen! Below, I’ve laid out the most essential steps, gear tips, and business moves that’ll help you get started the right way.

Step 1: Study photography basics

If you want to avoid bad real estate photos, you’ve gotta start with the fundamentals. Discover how light works, learn to expose a room correctly, and master the art of composing your shots to create a space that feels balanced and inviting.

You don’t need a fancy setup to get started. If you’re still learning, even your phone can be a solid practice tool! Focus on getting comfortable with light, shadows, and framing, then work your way up. If you’re wondering how to get into real estate photography, it starts with your eye and shooting a lot, even if it’s just your living room for now.

Pro tip: If you know someone willing to lend you a DSLR or mirrorless camera, take advantage of it. The more you shoot, the faster you’ll level up.

Step 2: Invest in the right gear — without overspending!

You don’t need to drop thousands of dollars to start shooting real estate properties. A good entry-level camera, a wide-angle lens, and a sturdy tripod will get the job done. 

What matters more than buying the most expensive gear is knowing how to use it and choosing tools that fit the kind of work you want to do. Start small, learn as you go, and upgrade when you begin to land more clients or feel limited by your current setup.

If you’re ready to start building your kit, I’ve pulled together a list of beginner-friendly gear that’s solid, affordable, and totally capable of producing pro-looking real estate photos:

Pro tip: If you’re not quite ready to commit to buying everything brand new, consider renting gear or purchasing used items. Many photographers start with secondhand cameras and lenses in great condition. It’s a smart way to learn what works for you without burning through your budget early on.

Step 3: Build a killer starter portfolio

Before clients will trust you with their property listings, they’ll want to see what kind of results you can deliver, even if you’re just getting started. 

Offer to shoot a few homes for free or at a discount to build up your sample work. Aim for variety if possible: residential interiors, commercial or architectural spaces, and perhaps even an exterior shot around sunset. This is your chance to show range and creativity.

Once you’ve got several solid shoots under your belt, create a simple portfolio site to showcase them. Platforms like Squarespace, Wix, and Format all offer beautiful templates specifically designed for photographers. Plus, they’re super easy to update as you grow. Your site doesn’t need to be fancy, but it should be clean and easy to navigate.

Step 4: Learn to edit photos like a pro

Even the best photos need a little polish. Editing helps balance exposure, correct color issues, and make your photos look clean and consistent, especially when working with challenging lighting or shooting bracketed exposures. Most real estate photographers use tools like Lightroom or Photoshop, but you don’t have to master everything overnight.

If editing feels overwhelming or you’re just too busy to dive deep, that’s totally fine! You can always outsource your edits to a freelancer who specializes in real estate photography. Sites like Fiverr are full of pros who can take your raw files and turn them into clean, MLS-ready images for a reasonable price. It’s a great way to save time and still deliver polished work your clients will love.

Step 5: Set your rates (and don’t be shy about your value)

Pricing can feel awkward when you’re new, but here’s the truth: great photos help agents sell faster, and that is worth real money. Instead of guessing or charging whatever you think someone will pay, think about the value you’re offering. Then, factor in your time, travel, editing hours (if any), gear upkeep, and delivery process — not just the hours you spend during the shoot.

Not sure where to start? Examine local competitors in your market and create a few simple packages tailored to home size or services. Remember to charge fairly, stay consistent, and raise your rates as your experience and confidence grow.

Step 6: Network, market your services, and start landing clients

The most effective way to find clients is by establishing genuine, local connections. Reach out to a few real estate agents, property managers, stagers, or even Airbnb hosts. Offer to shoot their property at a discount or for free in exchange for portfolio use and a testimonial.

Then, start sharing your work on social media. Post before-and-after edits, cool angles, or a slideshow of your best shots. After all, one good client relationship can lead to a steady stream of referrals. Who knows? Your client’s whole brokerage might just hire you as a full-time real estate photographer! 

Bonus skills to set you apart

Once you’ve nailed the basics, there are a few extra skills that can level up your game and make you the photographer real estate agents remember. These aren’t must-have skills when you’re starting, but they can open doors to bigger listings, higher rates, and repeat clients. 

If you’re ready to go beyond the standard shots, here’s where you can shine:

Aerial shots are ideal for listings with large lots, expansive backyards, or distinctive surroundings, as they provide buyers with a comprehensive view of the property in one frame. You’ll need to be FAA-certified to fly commercially in the U.S., but once you’ve got the license, the value you bring goes way up.

Some agents specifically look for photographers who offer drone work because it instantly elevates a listing. Just make sure you’re flying safely, following local laws, and delivering high-res, well-composed drone images.

Helpful resource: Of course, you’ll need to invest in a solid drone camera — we’ve put together a guide to real estate drone photography, including some top-rated models to check out.

Twilight shots give homes a warm, inviting glow, especially when the interior lights are on and the sky reaches that perfect post-sunset blue. They take more planning and timing, but they make a huge visual impact. Agents love them for luxury listings or to help a property stand out on the MLS.

If you want to start mastering twilight photography, try shooting homes during that golden 20 to 30-minute window after sunset. Bring a tripod, dial in your exposure and shutter speed, and take your time blending for clean, balanced results.

Sometimes, a space is empty or just not that photogenic — and that’s where virtual staging comes in! With the right software, you can digitally furnish a room to help buyers visualize what it could look and feel like. The same applies to floor plans: clean, simple layouts help buyers mentally visualize the space before they visit.

You don’t have to be a designer to offer these services, but knowing how to outsource or utilize basic tools effectively can give your portfolio a significant edge. If you want to explore how virtual staging works and which software to try, check out our complete guide to virtual staging for real estate.

Real estate photography tips to grow your business faster

The next step? Building momentum and securing numerous clients. These real estate photography tips are all about helping you grow smarter, without feeling like you’re winging it every time. Minor improvements in how you shoot, communicate, and deliver can make a big difference in how clients see your work.

• Always stick to fast turnaround times. A 24- to 48-hour window for delivering edited photos keeps agents happy and encourages them to return.
• Offer simple package options with add-ons. Make it easy for clients to book you by offering a few clear packages, then let them upgrade with extras like drone shots, twilight photos, or virtual staging. People love options, but not decision fatigue.
• Follow up after each job (and ask for a testimonial!). A quick thank-you email after each delivery, accompanied by a gentle request for a review or referral, can lead to more work down the line.
• Stay active on social media and keep on sharing your work! It doesn’t matter if you only maintain your Instagram and TikTok accounts; you have to be consistent in posting. You never know which agent, homeowner, or builder is scrolling and looking for someone just like you.

Frequently asked questions (FAQs)

Your take

Ready to snap your first real estate photography job? If you’ve made it this far, you’re already ahead of most beginners. The important thing is to keep shooting, keep learning, and keep putting yourself out there. Real estate photography is one of those fields where the more you do it, the better you get. Do you have any questions? Let me know in the comments!

The post Becoming a Real Estate Photographer—Ultimate Guide + Tips appeared first on The Close.

The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)

Your listing marketing plan is one of the most powerful tools you have as a seller’s agent. It maps out exactly where, how, why, and when you’ll promote your client’s home. If you haven’t created one yet, I’m sharing our 10-point Ultimate Real Estate Listing Marketing Plan to help you look like a rock star in your listing presentations. With it, you can confidently list any property — including luxury ones — and convince every seller that you’re the agent to get their property sold.

1. Understand every feature, flaw, & selling point of the property

You can’t market a home you barely know. Before you even think about writing the listing or creating your real estate marketing plan, you’ve got to know the home like the back of your hand. What makes it shine? What quirks might raise eyebrows?

• Identify the home’s unique selling features: Talk to your seller and get specific about the spaces they’ve enjoyed the most. Features like a remodelled kitchen or custom built-ins can set the tone when you start writing creative listing descriptions.
• Consider how the property fits a buyer’s lifestyle: Is this home ideal for remote workers, growing families, or downsizing retirees? Use location and amenities to frame the home in a way that speaks directly to the people who’ll see the most value in it.
• Research the neighborhood: Dig into local highlights like nearby employers, schools, transit access, airports, and development plans. However, be mindful to comply with all fair housing laws when interacting with your clients.

2. Develop a data-driven pricing strategy

• Prepare a detailed CMA: The comparative market analysis (CMA) is one of the best tools in your real estate listing marketing plan because it gives you and your clients tangible data to base pricing on. Get a baseline of value for the listing, then discuss options for pricing above or below market value.

• Discuss options with the seller: Break down the impact of each approach, such as going slightly above market, pricing at value, or dipping just below to spark interest. Be clear about what each move might mean in terms of showings, buyer urgency, and days on market.
• Layer in current market considerations: Research days on market, current pricing, new construction, mortgage interest rates, and changes in the community. These details can significantly influence buyer behavior and should inform how you market the home from the outset.

3. Prepare the house for sale by maximizing its appeal

• Clean and declutter: Guide your sellers on what to pack away, especially anything overly personal. Once the space is clear, bring in pros for a deep clean to make the home feel fresh and move-in ready.
• Handle minor repairs and touch-ups: Recommend changes that offer a visual impact without incurring significant costs. Be honest about what’s worth fixing and what might not be worth the investment.
• Boost curb appeal: From planting fresh flowers to power washing the front walk, minor updates can make a big first impression. If the exterior still requires improvement, consider adding visual enhancements to elevate it further.
• Use staging to bring the space to life: If the house is vacant or the decor is subpar, consider staging your listing or hiring a professional staging company to add context to empty or not-so-appealing spaces. Staging is a must-have in your real estate listing marketing plan for luxury homes in particular.
• Offer virtual staging when needed: If traditional staging isn’t in the budget, an alternative is virtual staging, which can also be done for vacant or furnished homes. Use a professional company like Apply Design to give your vacant listing a stunning makeover.

4. Create and collect high-quality visual assets

Strong visuals are non-negotiable. Buyers are scrolling through dozens of listings, and your photos and videos need to stop the scroll. Here are a few must-haves to build out your visual real estate listing checklist:

• Professional photography: Bring in a real estate photographer to create stunning images that showcase the best angles and lighting. If you’re shooting it yourself, brush up on photo composition, lighting, and some editing basics. Check out our real estate photography guide for some tips for stunning listings.
• 3D Tours: Invest in 3D virtual tours to provide buyers with an interactive tour experience. Using software like Matterport will ensure that you’re able to create a stellar experience for potential buyers. Visit Matterport to learn more about it, or check our best virtual tour software guide for more options.
• Promo videos and virtual tours: Shoot short vertical videos with music and text overlays for Instagram Reels, TikTok, or YouTube Shorts. Simple walkthroughs shot on your phone can perform surprisingly well.
• Aerial photography and video: Use drone shots to capture a broader view of the property, neighborhood, and surroundings. This is particularly helpful if the home is located near key landmarks, such as the beach, a golf course, or a university.

5. Create a listing & post everywhere

Your listing deserves maximum exposure, and that means showing up everywhere buyers are looking — locally, regionally, and online. From your property description to syndication, every detail matters. Here’s how to get it out in front of the right audience:

• Write a compelling property description: Focus on the lifestyle the home offers using descriptive real estate words that help buyers picture themselves living there.
• Upload to your local multiple listing service (MLS): Post your listing on your local MLS with images from your pro photographer. Details matter, so double-check every field before hitting publish.
• Feature it on your brokerage and personal websites: If you have a website, prominently feature the listing on the homepage with a strong call to action to generate inquiries.
• List it on nearby MLSs: For homes near city or county borders, posting to multiple MLSs can expand visibility.
• Syndicate to major listing platforms: Include permission for your listing to be syndicated to other sites like Zillow, Trulia, and Realtor.com for broader reach.
• Prepare a listing book: Assemble a book that includes neighborhood amenities and community insights. Add more in-depth information about your listing and make the book attractive. It’s a great tool to leave out during showings or open houses.

6. Host open houses

Open houses can create buzz and bring in serious buyers when done right. Whether you’re drawing a weekend crowd or offering a more private experience, the key is creating a smooth showing and following up with purpose.

• Kick things off with a traditional open house: Plan a well-promoted event that feels like a grand opening. Coordinate timing with your seller, have the home spotless, and use a tool like Curb Hero to collect visitor info.

• Offer a virtual option for remote buyers: Schedule a virtual open house through platforms like Facebook or Instagram Live and invite attendees from outside the local area.
• Host by-appointment-only showings when needed: If the seller prefers more control or privacy, set time blocks for individual buyers. This gives you space to engage more and guide the experience.
• Follow up with open house attendees: Reach out to them soon after the event to thank them, solicit their feedback, and address any questions they may have. Personal follow-ups help turn casual interest into potential offers.

7. Leverage digital marketing channels

Digital marketing is all about showing up in the right places, with the right message, for the right audience. Develop a strategic approach that leverages both organic reach and targeted advertising.

• Create a single-property website: Use Canva for a quick, low-cost site or explore luxury-focused platforms like Sierra Interactive for something more elevated. Don’t forget to include lead capture forms to turn traffic into inquiries.

• Run real estate ads on social platforms: Use Meta Business to promote your listing across Facebook and Instagram. Create your ads, set your budget, and you’re all set.
• Post in real estate Facebook groups and Marketplace: Listings shared in local or niche groups can drive organic interest, especially when paired with eye-catching visuals.
• Tap into Google Ads for high-intent traffic: Whether through your setup or tools like Real Geeks or Sierra Interactive, Google’s targeting power helps you reach buyers actively searching in your market.
• Showcase your expertise on LinkedIn: Use this platform to promote investment opportunities or demonstrate your local market knowledge to your professional network..
• Create scroll-stopping visuals for Pinterest and Instagram: Pin or post listing photos and link directly to your lead capture pages. These platforms are perfect for visual-first engagement.
• Show some personality on TikTok: A quick video (set to trending audio) of a unique listing feature — a swimming pool, gourmet kitchen, or a sunset from the deck — can reach a whole new audience.
• Post on Craigslist: You may not think of Craigslist when you start mapping out your marketing strategy, but don’t discount how many eyeballs you can capture on the platform for your listing.
• Launch remarketing campaigns: One of the most effective strategies for efficient digital marketing is remarketing, which reengages your existing customers through targeted email or paid ads. You can do this through your Google Ads account.

8. Utilize traditional media outlets

Digital marketing might get most of the buzz, but traditional media still has its place. From print to radio, these outlets can add reach and credibility to your listing campaign:

• Run local TV ads: Use the power of TV advertising to reach your audience who doesn’t spend all their time on their phones. Depending on your target demographic, TV ads may produce powerful results and are a great asset to your overall listing marketing plan.
• Place radio spots with broad community reach: Consider sponsoring segments or running short promos on popular radio stations in your area. Think about tying it to your brokerage branding.
• Advertise in regional or luxury home magazines: These glossy spreads often land in the hands of serious buyers. Plus, sellers love seeing their home in print.

• Print real estate flyers with CTAs: Design high-quality flyers for your listing that highlight the features, along with a QR code for more information.
• Use newspaper display ads for extra visibility: Local newspapers still draw attention. Sellers love seeing their listings in print. And newspapers have digital display ads online, too!

9. Implement targeted neighborhood marketing

Don’t overlook the power of local buzz. Clever neighborhood marketing can increase foot traffic, spark word-of-mouth referrals, and show nearby homeowners that you’re the go-to agent in their area. It’s old school, but still incredibly effective when done right.

• Use high-quality yard signs: As part of your real estate marketing listing checklist, ensure your yard signs are in excellent condition and represent your image professionally.
• Add QR codes for easy digital access: Link directly to your listing site or virtual tour. Create sleek, branded codes using tools like Canva.
• Try geo-targeted ads around the property: Use a geofencing marketing company to advertise to those who come within the perimeter of your property.
• Branded directional signs: Invest in branded directional signs to stand out and attract more buyers to your open house.
• Postcards and door hangers: Use a company like ProspectsPLUS to create marketing postcards for your listing and send them out with just a few clicks.

• Generate more leads through circle prospecting: Get out and knock on doors around your open house to encourage people to visit. “Lookie-loo” neighbors sometimes bring referrals, so make nice with them.

10. Market to your sphere of influence

Your personal network is one of your strongest marketing tools. Past clients, colleagues, fellow agents, and community contacts can help spread the word and offer feedback. Don’t be shy — always keep your circle in the loop.

• Start with your office: Spread the word about your listing to everyone you already work with. They may have a buyer who is the perfect fit.
• Market to outside agents and brokerages: Post in industry Facebook groups, message boards, or agent networks where peers gather and share inventory.
• Send a dedicated email blast to your sphere: Whether it’s a one-time send or part of your regular newsletter, ensure your contacts hear about the listing.
• Loop in local businesses: Reach out to small business owners and community partners who might help spread the word.
• List on a broker tour or caravan: Showcase your listing through your local broker tour. Create feedback forms for agents to share their thoughts on how you can improve your listing.
• Update your seller client weekly: Even if there’s nothing new to report, consistent communication is vital for a solid working relationship.

Bonus: Apply specialized strategies for marketing luxury listings

Luxury listings call for a higher level of presentation and promotion. Everything, from your branding to your materials, should reflect the premium experience buyers expect at this level.

• Polish your brand: If you’re breaking into the luxury market, you’ll want to make sure your brand is ultra-high-quality. Everything from your logo to listing materials should signal quality, exclusivity, and attention to detail.
• Invest in a custom video: Hire a pro to create a cinematic property tour with aerial shots and voiceover narration.
• Level up your real estate brochure game: Skip the one-pagers. Go for thick, high-gloss cardstock and multi-page layouts that feel like mini coffee table books.
• Market beyond your ZIP code: List nationally and internationally to attract vacation home buyers and home investors. Reach out to agents in other luxury markets who might have interested clients.
• Host a high-end broker’s open: Invite top agents who have worked similar price points, serve upscale food and drinks, and consider small gifts as thank-yous.

Frequently asked questions (FAQs)

Bringing it all together

In the current market, learning how to put a real estate marketing plan for sellers together and execute it will make a big difference in your level of success. What strategies do you use in your real estate listing marketing plan? Let me know in the comments!

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