The 10 Best Real Estate Marketing Companies for 2025

Marketing can flip the script when buying or selling a home. Enter real estate marketing agencies—the total game-changers of the housing scene. These wizards aren’t just about showcasing listings; they also focus on marketing agents and brokerages, establishing a strong real estate brand that resonates with buyers and sellers alike. They know how to position properties professionally to make potential clients say, “Whoa, I’m in!” 

So, grab your favorite brew, kick back, and let’s spill the tea on the ten best real estate marketing companies taking the biz to the next level and helping homes—and their agents—shine like never before!

• Constant Contact: Best for SMS marketing and list-building tools
• Market Leader: Best for all-in-one marketing solution
• ReminderMedia: Best for personally branded magazines and email marketing
• Easy Agent Pro: Best for lead generation
• Real Geeks: Best for real estate IDX website builder
• LabCoat Agents Marketing Center: Best for designing marketing materials
• Luxury Presence: Best for custom website design and brand development
• Agent Crate: Best for templates for print and digital marketing
• Happy Grasshopper: Best for written content creation
• Coffee & Contracts: Best for social media marketing

The Close’s Top Picks for Real Estate Marketing Companies

Constant Contact: Best for SMS Marketing & List-Building Tools

Pros

• Built-in CRM system
• Social media management tools
• Modern and beginner-friendly email template editor

Cons

• No free plan

The Close Score

4.9

Pricing:

4.6

General Features:

4.0

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

4.7

Reputation:

4.3

Expert Score:

4.1

out
of

5

Why I Chose Constant Contact

Constant Contact ranks first as the best real estate marketing firm as it makes it easy to grow a list of contacts who opted into SMS and then engage them through SMS messages. It offers an easy-to-use editor, a dedicated phone number to send texts, an SMS-enabled landing page, automated communications, and a reporting feature. Aside from that, its list-building tools allow you to create a custom webpage to capture and share new leads via social media, ads, and more.

Additional Features

• Integrations: Constant Contact has over 300 third-party integrations, including Canva, Vimeo, Shopify, and Salesforce.
• Email templates: 200-plus professionally designed, mobile-responsive email templates, from newsletters to seasonal email templates. 

Market Leader: Best for All-in-One Marketing Solution

Pros

• Network Boost that generates inexpensive social media leads
• All-in-one website and CRM solution
• Lead behavior tracking
• Direct mail tools integrated with digital marketing strategy
• Automated lead nurturing and conversion tracking

Cons

• Minimum six-month contract
• Leads limited in competitive ZIP codes
• Lack of price transparency
• Limited analytics
• No texting included in lead nurturing automation

The Close Score

4.4

Pricing:

2.0

General Features:

3.2

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

4.5

Reputation:

4.3

Expert Score:

3.3

out
of

5

Why I Chose Market Leader

Market Leader is a real estate marketing company known as one of the best real estate lead generation companies. It offers a comprehensive marketing package with a predictable monthly lead volume, a user-friendly CRM, elegant websites, and a marketing platform. Through its marketing center, you can also access bulk and direct mail options. For an extra fee, you may use Network Boost, their cost-effective Facebook ad service for online leads.

Additional Features

• Integrated CRM: Leads populate directly into the Market Leader ecosystem, where it tracks activity and nurturing begins.
• Mobile application: Lets real estate agents manage contacts, leads, and marketing on the go, ensuring timely client service with real-time notifications and easy access to data.
• Social media integrations: This real estate marketing solution enables agents to automate social media marketing, enhancing lead generation and online presence.

ReminderMedia: Best for Personally Branded Magazines & Email Marketing

Pros

• Facebook lead generation service
• Digital and printed branded magazines
• Postcard marketing campaign services

Cons

• No third-party integrations
• No mobile app
• No built-in SEO tools

The Close Score

4.3

Pricing:

4.0

General Features:

2.8

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

4.5

Reputation:

4.1

Expert Score:

3.3

out
of

5

Why I Chose ReminderMedia

With ReminderMedia’s branded magazines, you have over 30 cover options for each issue, and you can personalize them with your photo, logo, and contact info. Each issue includes a prewritten letter that you can customize. Plus, every magazine client gets a free landing page with ready-made lead magnets. And that’s not all—it sends weekly or biweekly emails packed with professional articles branded just for you, along with a contact form.

Additional Features

• Social media automation: Preschedule all your social media content and posts automatically for the entire year.
• Postcard campaigns: Identify a target audience, personalize a postcard design, and send it out to your targeted audience.

Easy Agent Pro: Best for Lead Generation

Pros

• Good value for cost
• Highly customizable
• Social media integration
• SEO-optimized content provided
• Easy integration with popular CRMs, including LionDesk, Follow Up Boss, and Wise Agen

Cons

• No free trial
• No mobile app
• No print mail solutions
• No live chat and 24/7 customer support
• Limited lead tracking

The Close Score

4.1

Pricing:

4.0

General Features:

3.2

Advanced Features:

4.7

Ease of Use:

5.0

Help & Support:

1.5

Reputation:

4.6

Expert Score:

3.7

out
of

5

Why I Chose Easy Agent Pro

Easy Agent Pro is one of the best real estate marketing companies because of its robust lead generation tools that can help you convert leads effectively. It offers stylish website templates, an easy PPC campaign setup with IDX, and helpful market reports for buyers and sellers. Its user-friendly landing page builder seamlessly connects with social media ads and includes built-in lead magnets for your YouTube strategies.

Additional Features

• Instafarm: Showcase your expertise and capture leads. With its Instafarm app, easily create pages for any neighborhood, community, or niche.
• Easy SEO: This new feature of Easy Agent Pro is an AI-driven SEO companion that helps you optimize your site by prioritizing tasks based on your strategy and availability.

Real Geeks: Best for IDX Website Templates

Pros

• CRM mobile app
• Automated email drip system
• AI-powered SEO fast-track
• SMS autoresponders

Cons

• No print mail solutions
• No live chat and 24/7 customer support
• Lack of customization in templates
• Too rigid for tech-savvy agents

The Close Score

4

Pricing:

1.0

General Features:

3.8

Advanced Features:

5.0

Ease of Use:

5.0

Help & Support:

1.5

Reputation:

4.3

Expert Score:

4.3

out
of

5

Why I Chose Real Geeks

Real Geeks shines as a platform for real estate builder websites. With its entry-level plan, quickly create an IDX-enabled website using its templates. It features custom capture forms to enhance lead volume and exclusive page aesthetics. Ideal for both solo agents and larger brokerages, its Agent Landing Pages help build individual brands, allowing team members to generate leads easily. Overall, it’s a great budget-friendly option for real estate website building.

Additional Features

• AI-powered SEO fast-track: AI-generated pages are continuously added to your sitemap with fresh MLS content, helping search engines like Google boost your site’s rankings and visibility.
• Automated email drip system: Each lead in your system receives timely follow-ups, keeping the conversation active and your brand in their minds.
• Learn more: Check out our review of Real Geeks to dive deeper into these features.

LabCoat Agents Marketing Center: Best for Designing Marketing Materials

Pros

• 7-day free trial
• Customizable graphics and designs
• Mailchimp and Constant Contact integration
• Mobile app

Cons

• No reporting and analytics features
• No built-in SEO tools
• No autoresponders for email or text

The Close Score

3.9

Pricing:

4.0

General Features:

2.2

Advanced Features:

4.1

Ease of Use:

5.0

Help & Support:

3.5

Reputation:

4.3

Expert Score:

3.7

out
of

5

Why I Chose LabCoat Agents Marketing Center

LabCoat Agents Marketing Center (LCA) is a top choice for creative real estate advertising companies. It offers a wide range of high-quality, customizable templates for social media posts and business cards as well as open house flyers and mailers easily—just remember it doesn’t specifically cater to video or reel creation. Additionally, LCA excels with professional, attention-grabbing lead generation templates designed to convert viewers into clients.

Additional Features

• Design studio: LCA Marketing Center’s design studio is easy to use. It allows you to customize templates and create professional marketing materials effortlessly.
• Mobile app: LCA’s mobile app offers essential web features, enabling agents to create announcements and greetings quickly from anywhere.
• Video tutorials: Helpful instructional videos for new users of design platforms. These bite-sized tutorials cover everything from layering design elements to printing, ensuring you make the most of the platform’s features.

Luxury Presence: Best for Custom Website Design & Brand Development

Pros

• Stunning selection of website templates
• Fully customized branding
• Custom marketing tools, including lead capture
• Full-service marketing agency available
• DIY service available at a cost-savings

Cons

• Cost can be prohibitive
• No email marketing features
• No live chat support
• Setup can take a longer time
• Minimalist designs

The Close Score

3.6

Pricing:

1.0

General Features:

4.0

Advanced Features:

2.2

Ease of Use:

5.0

Help & Support:

3.0

Reputation:

4.9

Expert Score:

5.0

out
of

5

Why I Chose Luxury Presence

Some of the coolest real estate websites out there right now are made by Luxury Presence. If you’re diving into the luxury market, this site builder is the way to go. Its award-winning, customizable website templates are sleek, chic, and sophisticated—definitely giving off those high-end vibes. You’re gonna love it! And get this: you can team up with its awesome in-house creative crew to nail your vision and whip up a totally unique brand identity.

Additional Features

• Customizable websites and IDX tools: Luxury Presence offers elegant, customizable websites and IDX home search functionalities designed to assist agents in attracting and converting additional leads.
• AI-powered Tools: The Luxury Presence Copilot AI assistant aids agents in staying organized, overseeing communication, and simplifying tasks, thereby enhancing their daily efficiency.

Agent Crate: Best for Templates for Print & Digital Marketing

Pros

• Large selection of marketing templates
• Automated social media posting
• In-app design studio
• Canva-enabled templates for customization

Cons

• No third-party integrations
• No mobile app
• No built-in SEO tools
• No print mail solutions

The Close Score

3.5

Pricing:

4.7

General Features:

1.4

Advanced Features:

3.1

Ease of Use:

5.0

Help & Support:

2.0

Reputation:

4.0

Expert Score:

4.5

out
of

5

Why I Chose Agent Crate

Agent Crate is the real deal when scoring sweet value for a real estate digital marketing agency. For about half the dough that Coffee & Contracts or LabCoat Agents hit you with, you get some seriously slick marketing templates, an in-app design studio that’s super fun to use, and customization options that let you spin things. Plus, snag automated social media posting for extra cash if you want to level up.

Additional Features

• Stunning design templates: Agent Crate has upped its design game and offers tons of variety in its templates. Choose a design and customize it in Canva for a unique look.
• Social media posting: Add autoposting to social media networks for an additional charge. 

Happy Grasshopper: Best for Written Content Creation

Pros

• Live copywriters creating content
• Success coach to help you maximize the service
• Nurturing campaigns to increase conversion
• Email, text, and voicemail drop content templates
• Integration with numerous CRMs

Cons

• No free trial
• No built-in SEO tools
• No lead capture forms
• No print mail solutions
• No live and 24/7 customer support

The Close Score

3.3

Pricing:

1.0

General Features:

2.0

Advanced Features:

3.8

Ease of Use:

5.0

Help & Support:

3.5

Reputation:

3.9

Expert Score:

4.1

out
of

5

Why I Chose Happy Grasshopper

Happy Grasshopper isn’t your typical CRM; it’s a total game-changer for agents needing a boost in lead generation and nurturing. It lets you shoot out personalized, timely text messages to your network, cranking up those engagement rates with a direct line of communication. You can also whip up customizable automated campaigns. And let’s not forget the awesome library of professionally crafted, trendy messages that get refreshed every two weeks.

Additional Features

• Live copywriters: Working one-on-one with a live person to capture your voice for your marketing and lead-nurturing content is priceless—a thousand times better than using artificial intelligence (AI). You can easily build relationships based on your authentic self. 
• Advanced contact segments: Enables you to segment contacts into different lists and audiences for more targeted and relevant communication.
• Voicemail drops: Send a prerecorded audio message directly to a contact’s voicemail inbox without ringing their phone.

Coffee and Contracts: Best for Social Media Marketing

Pros

• Trendy design and well-written copy
• Templates and scripts for engagement
• Monthly content calendar
• Useful and stylish print templates

Cons

• No free trial
• No third-party integrations
• No automated posting
• No in-app template editor
• No print-on-demand options

The Close Score

3.1

Pricing:

4.0

General Features:

1.0

Advanced Features:

3.9

Ease of Use:

5.0

Help & Support:

2.0

Reputation:

1.9

Expert Score:

4.1

out
of

5

Why I Chose Coffee and Contracts

Coffee and Contracts might not have all the extras like some marketing agencies for real estate. Still, it makes up for it with stunning and on-trend graphic design, prewritten captions, and viral-invoking engagement post ideas. The Stories templates, hilarious Broke Agent memes, and Reels scripts with trending audio are all about getting those algorithms to work in your favor. Coffee and Contracts is like the secret sauce for social media success, serving up awesome content that’ll make your Instagram the one everyone else is jealous of.

Additional Features

• Monthly content calendar: Specifies what and when to post on various social networks. It could enhance user experience by adding autoposting features.
• Prewritten email newsletters and lead magnets: Offers prewritten templates for email newsletters, including checklists, local event calendars, open-house guides, and a preferred vendor packet. These templates are as visually appealing as the social media templates, featuring elegant designs and well-crafted copy.

Frequently Asked Questions (FAQs)

Methodology: How I Chose the Best Real Estate Marketing Companies

As a real estate professional, I’ve extensively tested various software platforms, evaluating their features, user experience, and competitiveness. When I share my insights, it’s based on firsthand experience and a solid understanding of what drives results in real estate. To ensure fairness and objectivity, I use an unbiased rubric created by our team of licensed real estate pros and experts. Check out The Close Methodology for more information.

The criteria for this list of real estate marketing agencies I used are broken down and explained below.

• Pricing (15%): 
  • We prioritized CRMs that offer robust features in their free plans, providing excellent value without hidden costs.
• General Features (25%):
  • We assessed the essential features available, such as reporting and analytics, customizable graphics/design, social media management (comment which platforms), social media ads, third-party integration, mobile app, built-in SEO tools, and landing pages, to ensure they meet the marketing core needs of real estate agents.
• Advanced Features (25%):
  • We looked at extra functionalities like real estate-specific templates, email marketing, lead capture forms, marketing checklists, guides, flyers, etc., autoresponders (email/text), and print mail solutions that add significant value to marketing companies.
• Ease of Use (10%):
  • Technical skills required to set up and operate the platform were taken into consideration 
• Help & Support (5%):
  • The availability and format of customer support were reviewed to ensure agents can get assistance when needed.
• Reputation (10%):
  • We considered user feedback and ratings to gauge overall satisfaction and real-world performance.
• Expert Score (10%):
  • Our team of experts provided an additional layer of evaluation, rating each real estate marketing company based on the overall features, value for money, and ease of use.

Your Take

I’m deeply interested in real estate marketing, and I love playing around with all the cool tools on this list. Real estate marketing companies always develop fresh ideas, creating fantastic platforms that allow agents to attract more leads, close more deals, and work more smoothly. Who wouldn’t be excited about that?

So, how about you? What’s in your marketing tech stack? Every agent has their own unique way of using these tools, so I’d love to hear what you’ve got going on in the comments!

The post The 10 Best Real Estate Marketing Companies for 2025 appeared first on The Close.

20 Engaging Real Estate Newsletter Ideas for 2025

A real estate newsletter is still one of the simplest and most cost-effective ways to engage and educate your audience. However, with so many trends left and right, how do you know which content to include in your newsletter? Well, you’re on the right page! I’ll give you engaging real estate newsletter ideas, explain why they’re essential, and share tools and resources to create and send them. Let’s get started!

Why Real Estate Newsletters Are Important

Real estate newsletters are a powerful tool for informing your audience and maintaining brand recall. Here’s why real estate agent newsletters are essential for every agent and brokerage:

• 

  
  
  Newsletters foster consistency:
  
  If you regularly send a real estate agent newsletter, your audience will start anticipating and relying on your updates, which will build trust and loyalty.

• 

  
  
  Newsletters establish your brand as a reliable source:
  
  Whether it’s market updates or expert advice, your newsletter proves your audience can count on you for valuable insights.

• 

  
  
  Newsletters are versatile:
  
  Because of their flexibility, you can experiment with different formats, tones, and topics to engage your audience.

• 

  
  
  Newsletters drive sales:
  
  Strategically placing calls to action, such as open house invitations and real estate consultations, can convince your leads to take the next step

Engaging Real Estate Newsletter Ideas

The first goal of your newsletter should be to keep your audience engaged. Here are some engaging and informative real estate agent newsletter ideas you can follow.

1. Your Latest Property Listings

Have a fresh new listing about to go up on the MLS? Including a sneak peek preview in your real estate newsletter will help drum up interest. In addition, announce price drops to boost a listing that’s been sitting on the market. To make these listings stand out, emphasize what makes each property unique.

2. Local Business Spotlight

Everyone loves to be in the know about hot new restaurants or shops opening in the neighborhood. Highlighting them in your real estate newsletter will show off your local knowledge and give you an excuse to meet and network with local business owners. Share an interview with the owner or an interesting fact about that local business to make it more engaging.

3. Green Real Estate Trends

Dive into eco-friendly and sustainable real estate trends like energy-efficient windows, doors, and solar panels. Share stories about the homes you’ve sold with these features. Want more newsletter ideas for real estate? Include a “sustainable tip of the month” to keep your readers engaged and on the lookout for your following email newsletter.

4. Quarterly Market Wrap-up

How your local market performed over the last quarter is crucial data for your newsletter for real estate agents. It might not tell your audience where the market is headed, but it will tell them exactly how it performed, which is just as important. Sign up for your local realtor association’s market updates so you’re among the first to get the numbers.

5. Buyer Demographics for Your Specific Area

Talk about who’s buying in your market—families, young professionals, or retirees—and what they’re looking for in a home. This information gives sellers a clear idea for tailoring their for-sale properties to attract buyers.

6. Highlight Local Events

Including a calendar of upcoming events in your farm area is an excellent way to engage with the community. In addition, people also love to see highlights from events that already happened. If you don’t have photos, head to social media or ask your friends to send you fun pictures from recent events.

7. Local Contractor Reviews

If your client had a great experience with a contractor you recommended, highlight that in your real estate newsletter. This will help your audience find trustworthy service providers and help the contractor get more leads.

8. Popular Home Styles That Sell

Share architectural or interior design trends that resonate with buyers. Your audience may want to emulate those styles, so include visuals like mood boards or staged house photos. Highlight how these styles can increase their home’s appeal or resale value.

9. Interview With a Mortgage Broker

If you have many potential first-time buyers on your subscriber list, an interview with a mortgage broker is a great way to educate them and hopefully give you fewer questions to answer if they eventually become leads.

10. Real Estate Memes

Lighten things up with real estate memes that poke fun at everyday situations. Including a meme at the bottom of your newsletter every Monday and calling it “Meme Monday” will do the trick. Remember to be mindful of your jokes—ensure the memes align with your brand and don’t offend your audience.

11. Define Real Estate Jargon

Giving quick, easy-to-digest definitions of common but misunderstood real estate terms is a great way to create more educated leads. Define terms like an FHA loan or more obscure ones like a 1031 exchange. Since this content is especially helpful for first-time homebuyers, remember to always think of real estate newsletter ideas for a wide range of audiences.

12. Home Decorating Styles

Enumerate popular home decorating styles and how they can increase a property’s curb appeal. Include before and after photos, products homeowners can use, and where they can purchase them. Bonus points if you link to local stores that sell these items.

13. Bust Common Buying & Selling Myths

This is a fun way to educate your audience and make it seem like a game. Consider common mistruths you hear about buying or selling real estate and use your expertise and data to correct them. Some homeselling myths you can include are “an open house is a must” and “going with the first buyer is rarely the best choice.”

14. Interview With a Real Estate Lawyer

Lawyers have a wealth of knowledge that your audience might want to know. Get a local real estate lawyer to break down complicated housing questions like navigating transactions and avoiding common mistakes, and your audience will love you for it. Keep the tone casual and friendly, as legal conversations can be dry and complex.

15. Budget Interior Design Tips

Everyone wants a beautiful home like they see on HGTV or Pinterest, but few know how to design one—especially on a budget. Curate this kind of content from sites like Pinterest and link out to it from your email. Who knows—you might have lots of home sellers in your subscriber list!

16. Real Estate Fun Facts

Here’s another thing you can add to your list of real estate agent newsletter ideas: including fun facts is another excellent way to engage your audience. Like memes, you don’t want to overdo it. Include one fact at the bottom of your real estate newsletter and call it “Fun Fact Friday.”

17. Highlight Your Just-sold Listings

Your track record as a realtor is the main reason people hire you, so highlighting listings you recently sold is a great way to show it off. Bonus points for including some interesting information about the sale. Remember, you’re subtly promoting yourself, so don’t go overboard.

18. Real Estate Investment Content

Maybe your former clients are happily settled in the home you helped them buy, but that doesn’t necessarily mean their property-buying days are over. Offer advice in investing in real estate and become the one who helps them in any future endeavors. Share tips on calculating return on investment, managing rental properties, and screening tenants.

19. Seasonal Homebuyer Advice

Seasonal newsletters are something you shouldn’t miss! Offer advice to your former (and future!) clients on maintaining their homes. Some easy wins include spring cleaning, winterizing, cleaning gutters in the fall, power washing the pollen off during allergy season, and Christmas decorating.

20. Testimonials From Your Previous Clients

Ask a happy former client to provide you with a real estate testimonial. You could even do a brief interview, asking what went well in the process and how you served them in obtaining their real estate goals. To make it more impactful, include a photo or a video testimonial.

Tools to Create Your Real Estate Newsletter

Fortunately, you don’t have to do your newsletter from scratch. There are many tools and resources online for all your newsletter needs. These tools offer marketing ideas, free and paid graphics, real estate newsletter templates, a direct mail program, and email marketing software.

Tool	Best For	Starting Monthly Price	Learn More
	DIY graphics; free and paid templates	Free; Subscription starts at $10	Visit Canva
	Real estate marketing templates and additional content ideas	$74 for a solo agent	Visit Coffee & Contracts
	Email marketing software	$20	Visit Mailchimp
	Direct mail program with customizable designs and mailing lists	$2.92	Visit ProspectsPLUS!

Frequently Asked Questions (FAQs)

Bringing It All Together

Do you have any real estate newsletter ideas that yield high open rates and client engagement? Let us know in the comments!

The post 20 Engaging Real Estate Newsletter Ideas for 2025 appeared first on The Close.

12 Happy New Year Real Estate Marketing Ideas to Ring in 2025

As a real estate professional, the beginning of the year is an ideal time to reconnect with your sphere and set the stage for a successful 2025. I’ve selected 12 actionable ideas designed to help you strengthen client relationships, build your brand, and generate new leads while providing value to your audience. Implementing these Happy New Year real estate tactics, you’ll start the year with momentum and create lasting impressions that keep clients coming back and referring their friends. Let’s dive in! 

1. Record a Cheerful New Year’s Video Text Message

Video text messages make an incredible impression. Despite being super easy to record, relatively few agents use them. They’re way more personal than the usual emoji-filled text, and you don’t have to worry about being perfect—authenticity is the name of the game. Simply record a short, warm video wishing your clients a happy New Year and thanking them for their trust in your services.

2. Handwrite “Happy New Year” Notes to Key Clients

You’ve heard it countless times before: nothing beats a handwritten note to garner attention. Spend an hour or so writing personal “Happy New Year” cards to a select group of top clients and referrers. 

Include a personal detail you’ve saved in your contact database so they know it’s a unique and authentic expression of care. Express your gratitude for their trust and support, let them know your target for the coming year, and let them know you look forward to helping them and their families and friends meet their real estate goals. 

3. Share Your 2025 Market Predictions

Send New Year real estate emails with your predictions for the 2025 housing market. Many people are wondering where it may head. Since your job inherently involves staying informed on market trends, analyzing industry news, and closely monitoring local developments, you’re perfectly positioned to provide the answers. With your expertise, there’s no one better to share valuable predictions for real estate in your community than you!

4. Send Your First Quarterly Market Update

In a similar vein, enhance your credibility and image as the local real estate expert by sending a quarterly real estate email or custom postcard that updates your recipients on what is happening in your area’s market. Include data of interest to your audience, such as the number of homes sold, the median selling price, and the average days on the market.

5. Start a “New Year, New Home” Postcard Campaign

People don’t wait until the spring market to make a move. As an agent, you must engage your farm now, planting the seeds you can reap later. A professionally designed custom postcard with a message about fresh starts and finding your dream home will resonate with those who couldn’t play host for the holidays because their home was too small. Consider incentivizing sellers to list early in the year by offering a limited-time bonus, such as a free staging consultation or professional photography.

6. Create a “Selling Your Home in 2025” Social Media Campaign

Share daily posts or reels about how homeowners can sell faster and at top dollar by making improvements or staging their current homes in preparation for sale. Create these tips yourself, relying on your experience about what works, or, even better, collaborate with your referral partners in interior design, landscaping, remodeling, renovations, or staging. Working together, you can cross-promote your posts or reels for greater impact.

7. Post Real Estate New Year Quotes or Memes

Offering words of wisdom and memes on social media is an easy way to garner likes. New Year real estate quotes will lend a bit of inspiration, while memes are always good for a giggle and are highly shareable. Consult Etsy and Pinterest for ideas, then use Canva to create an eye-catching image.

8. Highlight the Top Neighborhoods to Watch in 2025

Using drone footage from Google Earth Studio, create an aerial tour of the most popular areas buyers should keep an eye on and either post the video to social media or create a carousel. Or, if you prefer, write an engaging blog that includes images of local hot spots and views of the town, homes, and scenery. Be sure to include links to your active listings in these locations. 

9. Recommend Useful Guides

The start of a new year is often when people begin making new plans, and there is no shortage of free guides for homeowners and would-be buyers and sellers to help. A simple internet search will provide a slew of downloadable files you can redesign with a little help from Canva. Alternatively, copy and paste any of these prompts into a generative AI program like Gemini or ChatGPT to create your own:

• “Create a seasonal home maintenance checklist to help homeowners keep their property in top condition year-round, broken down by spring, summer, fall, and winter tasks.”
• “Write a new year home improvement checklist for homeowners, focusing on projects that add value, improve efficiency, and enhance comfort. Break down the tasks by priority and suggest small and larger projects, such as upgrading appliances and refreshing paint.”
• “Produce a detailed guide for homebuyers, covering budgeting, mortgage preapproval, house hunting, making offers, and closing. Include tips for first-time buyers, what to look for in a home, and common mistakes to avoid.”
• “Create a guide for first-time homebuyers outlining different financing options, including conventional, FHA, VA, and USDA loans. Explain each option’s requirements, benefits, and drawbacks in simple terms, helping buyers choose the best fit for their situation.”
• “Write a comprehensive guide for homeowners on preparing their home for sale, including tips for staging, minor renovations, and boosting curb appeal to attract buyers.”
• “Produce a guide for potential home sellers to understand home equity, explaining what it is, how to leverage it, and when it can benefit their financial goals.”

10. Run a Happy Holidays Real Estate Giveaway Contest

People love contests, and you can use social media to promote yours while driving entries and engagement and adding folks to your database. Offer a prize like a home organization service, a gift card to a home improvement store or coffee shop, a free home valuation, a gift basket, or a local restaurant voucher—whatever makes sense and your budget allows. Just be sure to check the rules for giveaways, promotions, and contests on your preferred social media platform. 

Here are a few ideas to get your creative juices flowing:

• “Dream Home Giveaway” contest: Ask followers to share a photo or description of their dream home in the comments and offer a prize to a randomly selected winner. Pro tip: Use the intelligence you gather to target specific participants when a house featuring their desired elements comes to market.
• “Market Mastermind Trivia” challenge: Post fun real estate or local market trivia questions with the chance to win a prize for answering correctly. Encourage entrants to tag a friend for bonus entries.
• “Guess the Price” contest: Select a picture of a local listing and challenge followers to guess the list or sold price. The closest guess wins an award. (A free home valuation works well with this idea.)
• “Referrals Win Rewards” giveaway: Invite followers to refer friends or family interested in buying or selling a home. Every referral earns an entry to win.

11. Launch a “New Year, New Agent” Referral Drive

Encourage positive word of mouth by offering a small token of appreciation for every referral or closed transaction in Q1. Promote your efforts through your real estate email list and social channels; you can also boost awareness by including a notice in your email signature line.

12. Highlight Local Favorites to Strengthen Connections

The holidays can be frenzied, but local businesses and trusted vendors help keep us sane and smiling. Think about the lender who always comes through, the coffee shop that fuels your mornings, your go-to spot for closing gifts, or the pizza place that feeds your family after a hectic day of showings. Why not show them some love?

Write a short feature article (around 500 words) highlighting their services and what makes them incredibly amazing. You could even make it an interview—ask the owner about their business and the story behind it. Don’t forget to include photos of them in action, whether pouring the perfect latte or helping clients in their office.

Then, share the feature in your email newsletter to spotlight their work and send them a copy. It’s a win-win: you strengthen relationships, offer value to your audience, and make a meaningful impact on your community.

Take Action

Now that you’re armed with 12 powerful Happy New Year real estate marketing ideas, it’s time to put them into motion. Start by choosing two or three that align with your goals and audience, then commit to executing them. Whether you send handwritten notes, share market insights, or run a giveaway, every action you take will build momentum for the year ahead.

Remember, success in real estate is all about showing up, providing value, and staying top of mind. These ideas are your road map to beginning 2025 with purpose, strengthening your relationships, and driving new opportunities. Take the first step today, and may your new year be prosperous and find you and yours happy and healthy!

The post 12 Happy New Year Real Estate Marketing Ideas to Ring in 2025 appeared first on The Close.

The Top 9 Real Estate Lead Generation Companies for 2025

Are you tired of chasing cold leads and looking for a way to speed up your closings? The right lead generation company will take your business to the next level. After all, lead gen companies help agents connect potential buyers and sellers by providing qualified leads. I’ll uncover the top real estate lead generation companies for 2025 and review key factors like pricing, features, lead quality, and exclusivity. Let’s jump right in!

• CINC: Best for hyperlocal lead generation and IDX websites
• Zurple: Best for automated lead nurturing system
• Market Leader: Best for predictable exclusive leads
• Offrs: Best for seller leads without a contract
• Zillow Premier Agent: Best for capturing buyer leads
• Real Geeks: Best for affordable, all-in-one lead generation platform
• REDX: Best for niche leads and affordability
• zBuyer: Best for buyer and seller leads with no long-term contract
• SmartZip: Best for geographic farming

The Close’s Top Picks for Top Real Estate Lead Generation Companies

CINC: Best for Hyperlocal Leads & IDX Websites

Pros

• Exclusive buyer and seller leads
• Advertising strategy to drive higher-quality leads
• Easily scalable for teams and brokerages
• Beautifully designed websites
• Cutting-edge CRM and AI nurturing tools

Cons

• Relatively high price tag for solo agents
• Don’t own your IDX website
• Overwhelming complex system for some agents
• No customization options

The Close Score

4.8

Pricing:

2.0

General Features:

5.0

Advanced Features:

4.1

Customer Service:

3.4

Customer Rating:

4.4

Expert Score:

4.3

out
of

5

Why I Chose CINC

• 

  
  
  Starting monthly prices:
  
  $899 for single agents and $1,299 for teams

CINC is one of the top real estate lead generation companies. It offers sleek IDX websites, an advanced customer relationship manager (CRM), and an artificial intelligence (AI) texting tool trained by top agents. CINC uses pay-per-click (PPC) ads on Google, Facebook, and Instagram to target buyer and seller leads in key neighborhoods. It also offers Facebook retargeting ads to stay top of mind with leads who have already visited your website.

Additional Features

• Advanced CRM and AI nurturing tools: CINC uses technology and clever design to ensure leads don’t slip through the cracks. Its behavioral property alerts modify the type and timing of the nurturing texts and emails sent to your leads, increasing engagement for efficient conversion.
• AI texting assistant: Another tool I love is its AI texting assistant, Alex. Instead of blasting out the usual prequalifying questions, CINC uses top-producing agents to train its AI to respond to leads.

Zurple: Best for Automated Lead Nurturing System

Pros

• Exclusive buyer and seller leads with a robust profiling and nurturing system
• Easy-to-use platform
• Social media scheduler and video messaging
• Behavior-based email and SMS conversations
• Able to easily manage large teams and brokerages

Cons

• Confusing pricing
• Customer service needs improvement
• Nonrobust training
• Six-month contract required
• Limited integrations with other software

The Close Score

4.7

Pricing

2.3

General Features

4.4

Advanced Features

4.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

4.0

out
of

5

Why I Chose Zurple

• 

  
  
  Starting monthly prices:
  
  $309; Additional Sites: Basic package at $309 + $100/month per site

I am impressed with Zurple’s powerful lead generation for real estate system, which has exceptional nurturing tools for agents who can spend a little more. Zurple runs ads to drive traffic to your landing pages and capture leads organically through your social media, website, and any other place you exist on the internet. Zurple also offers paid programs as an add-on if you want to let it do the heavy lifting to get your landing pages in front of the right people.

Additional Features

• Behavior-led outreach: These highly engaging, sophisticated outreach campaigns use email, text messages, MLS market updates, and new listings to adjust based on the lead’s behaviors.
• Lead-capturing websites and integrated CRM: Instead of one branded website and IDX feed, Zurple’s websites are more like landing pages designed to capture data from site visitors. This feature separates your agent site from these landing pages, driving more leads directly to your CRM.

Market Leader: Best for Exclusive Leads

Pros

• Predictable number of exclusive leads every month
• Network Boost social media leads
• A great mobile app
• CRM and automated nurturing tools included

Cons

• Dated IDX lead generation websites
• Unsophisticated CRM compared with competitors
• Higher funnel leads

The Close Score

4.6

Pricing

3.4

General Features

4.6

Advanced Features

3.5

Customer Service

2.5

Customer Rating

3.4

Expert Score

3.8

out
of

5

Why I Chose Market Leader

• 

  
  
  Starting monthly prices: Basic Package:
  
  $189 + $10 to $50 per lead (for one user only); $329 for teams

Market Leader remains near my top rankings as the best lead generation for realtors because of its exclusive lead guarantee and Network Boost program, which offers affordable top-of-funnel social media leads and automated nurturing tools. Unlike its competitors, Market Leader provides a predictable number of monthly exclusive leads and places targeted ads where your prospects spend their time (Facebook and Google). 

These ads direct seller prospects to Market Leader’s landing page and HouseValues.com, and buyer leads to a personally branded, IDX search-enabled site. Once a lead gives their information, it’s automatically populated in the Market Leader CRM, and then you take over with nurturing and conversion.

Additional Features

• HouseValues: Receive leads from your target ZIP code delivered directly to you and your CRM so you can follow up quickly.
• Mobile app: Market Leader’s mobile app allows agents to promptly and efficiently respond to new leads using real-time push notifications and contact records, including lead insights. Email activity is synchronized with your desktop CRM, ensuring you never miss critical updates.

Offrs: Best Seller Leads Without a Contract

Pros

• Smart data platform based on hundreds of data points
• Accurate prediction rates
• Guaranteed exclusive leads
• ROOF lead conversion using AI technology
• Some online ad spend included
• No contract option, allowing agents to test the platform before committing

Cons

• No CRM
• Long lead-nurture time
• Pricey ROOF referral fee
• Noncontract option twice the price of annual contract

The Close Score

4.6

Pricing

3.8

General Features

4.4

Advanced Features

3.4

Customer Service

2.5

Customer Rating

3.1

Expert Score

3.9

out
of

5

Why I Chose Offrs

• 

  
  
  Starting monthly prices:
  
  10 cents per month for each lead; $400 per month for leads in one ZIP code

I included Offrs on this list because it uses predictive analytics to generate leads but doesn’t lock agents into a long-term contract. I love that Offrs also uses hundreds of data points to generate its predicted sellers and boasts a 72% accuracy rate. 

It pushes hundreds of data points through its proprietary algorithms and AI systems to uncover behaviors, characteristics, and demographics that lead to home sales within 12 months. The leads are then delivered directly to the Offrs agent. If you’re looking for a platform to help predict your gross commission income (GCI) for the year, Offrs claims to be the software to do just that.

Additional Features

• Includes exclusive paid lead generation for up to five ZIP codes: Offrs’ price tag comes with paid lead capture campaigns, a daily dose of predictive sellers, for sale by owner (FSBO), and expired listings in your designated areas. You’ll also get online ads to target your leads and enhance your conversion rate.
• ROOF conversion: ROOF leverages AI to convert leads into clients with 30 touches in the first 90 days through text, calls, and emails. The best part about ROOF is you pay for the upgrade and use it at will or pay a 25% referral fee from your commission at closing.

Zillow Premier Agent: Best for Buyer Leads

Pros

• Able to capture buyer leads earlier than competitors
• Warmer leads than competitors
• Zillow Live Connections that puts you in contact with leads over the phone
• Behavioral insights on buyers

Cons

• Weak customer service
• Very basic CRM
• No exclusive lead
• Price per lead higher than other platforms

The Close Score

4.5

Pricing

3.1

General Features

4.3

Advanced Features

3.6

Customer Service

3.3

Customer Rating

3.0

Expert Score

4.0

out
of

5

Why I Chose Zillow Premier Agent

• 

  
  
  Starting monthly prices:
  
  $300-$1,000 depending on your location

Zillow Premier Agent captures buyer leads before the competition, with 93.2 million monthly visitors starting their home search directly on Zillow. It sells advertising space in specific ZIP codes and transfers leads to your CRM or Zillow’s, leaving nurturing and conversion to you.

What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Additional Features

• Generates warmer buyer leads than other companies (yes, really): Zillow’s advertising targets buyers actively searching for homes, unlike competitors capturing leads from casual browsing on Facebook. While not every Zillow lead will close quickly, their purchase intent is generally higher.
• Client communication resources: This Zillow tool helps real estate agents keep track of their clients. It lets agents know when they have a new client or if someone wants to see a house. Agents can also put their clients into groups, like people who want to buy a home or people who want to sell one. The tool can also keep records of texts, emails, and calls with each client to remember what they talked about.

Real Geeks: Best for Affordable, All-in-One Lead Generation Platform

Pros

• Exclusive buyer and seller leads
• More affordable than competitors
• IDX website designed for converting real estate leads
• Leads that can be purchased or generated using Facebook marketing tool
• CRM that sends automated texts and emails based on lead’s behavior

Cons

• Websites with limited customization options
• Pricey Real Leads PPC management fee
• Limited team and brokerage features
• Extra fees for a la carte tools
• More analytics and lead distribution tool needed

The Close Score

4.2

Pricing

1.4

General Features

4.6

Advanced Features

3.1

Customer Service

3.3

Customer Rating

4.3

Expert Score

4.4

out
of

5

Why I Chose Real Geeks

• 

  
  
  Starting monthly prices:
  
  $299

I chose Real Geeks as an all-in-one lead generation platform with cutting-edge lead gen, marketing, and nurturing tools at a price individual agents can afford. It generates leads using Google and Bing PPC ads to drive seller leads to home valuation pages and buyer leads to IDX websites. Users can generate leads through Facebook ad creation, search engine optimization (SEO), or social media.

In addition, Real Geeks comes with a sophisticated CRM, automated drip campaigns, texting, and top-shelf training and customer support. It also features a behavioral marketing tool called Reactive Responses that can give Zurple a run for its money.

Additional Features

• Automated email marketing: Simplify your marketing efforts by running drip email campaigns directly through the CRM, targeting leads based on set criteria.
• IDX website and CRM designed for conversion: Real Geeks’ home valuation tool allows you to create custom landing pages for specific neighborhoods and automatically send out a market report drip campaign to nurture them.

REDX: Best for Niche Leads

Pros

• Affordable, a la carte pricing
• CRM and auto-dialer (multiline auto-dialer upgrade available)
• Leads verified to not be on the Do-Not-Call list
• Scripts and objection handlers built into the platform
• Verified owner and contact information for all leads

Cons

• Significant investment of time required to convert leads.
• Cold calling not the ideal strategy for every agent.
• Nonexclusive leads
• Lower conversion rates than other lead sources

The Close Score

3.4

Pricing

3.6

General Features

2.7

Advanced Features

1.8

Customer Service

3.4

Customer Rating

3.8

Expert Score

3.3

out
of

5

Why I Chose REDX

• 

  
  
  Starting monthly prices:
  
  $49.99 for FSBO and preforeclosure leads

REDX offers real estate niche leads for seller agents at an affordable price. Even better, all the leads REDX offers are seller leads, including expired listings, GeoLeads, FSBO, for rent by owner (FRBO), and preforeclosure. REDX flips the script with an outbound real estate lead generation system, putting contact information (and the power to make connections) into the hands of real estate agents, teams, and brokers. 

REDX users choose the lead types they want to target, and REDX provides contact info. With a constantly updated system, you always get a fresh list of real estate agent leads in your area. In addition, REDX offers multiple lead types and provides tools, training, and scripts to convert leads into clients. If you want to become a listing agent and are willing to make calls, REDX gives you the best value.

Additional Features

• Vortex CRM and Power Dialer make prospecting easier: REDX’s VORTEX CRM and Power Dialer speed up the cold calling process by sending leads to the CRM, auto-dialing them, and leaving a prerecorded message on their voicemail if they don’t answer. When you connect to a lead, the Power Dialer pulls up scripts and objection handlers to help you convert them.
• Included scripts, objection handlers, and training to help you convert more leads: While similar lead generation companies just sell you leads and an auto-dialer, REDX takes it a step further by including powerful scripts and objection handlers right in the auto-dialer to help you convert them. It even offers live role-playing and extensive lead conversion training with expert cold callers like LabCoat Agents’ Tristan Ahumada.

zBuyer: Best for Affordable Leads With No Contract

Pros

• Verified leads and free replacements for bogus leads
• No yearly contract
• Reasonably priced
• Mix of high-and low-funnel leads
• Free prospecting leads

Cons

• Leads can “sell out” or become limited in number
• Nonexclusive leads
• No IDX website

The Close Score

3.4

Pricing

2.3

General Features

3.3

Advanced Features

2.4

Customer Service

2.5

Customer Rating

3.3

Expert Score

3.0

out
of

5

Why I Chose zBuyer

• 

  
  
  Starting monthly prices:
  
  $400

Consider zBuyer for an affordable and efficient way to get high-quality leads without the commitment of long-term contracts or expensive CRM and marketing tools. Unlike other lead generation companies for realtors that require lengthy contracts, zBuyer gives you the flexibility to leave if you’re not satisfied with the platform or the leads, no questions asked. This approach addresses the common complaint of being locked into lengthy contracts.

zBuyer uses innovative analytics to uncover early indications of interest in selling or buying. The company offers targeted potential sellers a chance to discover their home’s worth and potentially a cash offer. Buyer leads are captured through the company’s site, HousingNow.com. While the leads aren’t exclusive, zBuyer says it works hard to “limit their exposure.”

Additional Features

• Free prospecting leads: Every dollar you spend with zBuyer will give you one four- to 12-month-old lead from its system—for free. These leads will be ice cold, but you can always warm them up with lead-scoring software like Revaluate.
• You don’t have to spend money on a CRM you don’t want: Most realtors who want to buy real estate leads already have one. Instead of forcing you to pay $200-plus per month for another one, like most lead generation companies

SmartZip: Best for Geographic Farming

Pros

• Predictive analytics that identifies likely sellers before other lead generation companies
• Best-in-class marketing and nurturing tools to convert seller leads
• Easy upgrade to Offrs with buyer leads on the same smart data and CRM
• Home valuation landing pages

Cons

• Nonexclusive leads and generally top-of-funnel
• Not recommended for new agents
• More expensive than most competitors

The Close Score

3.2

Pricing

1.0

General Features

4.0

Advanced Features

2.1

Customer Service

2.5

Customer Rating

4.0

Expert Score

4.0

out
of

5

Why I Chose SmartZip

• 

  
  
  Starting monthly prices:
  
  $299 (requires 12-month contract)

SmartZip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This makes SmartZip a clear choice for seller leads. SmartZip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell.

SmartZip analyzes consumer data (from places like credit card companies), market data (from your MLS), and demographic data, predicting which homeowners in your targeted region are most likely to sell.

Additional Features

• Reach150: Using Reach150, real estate agents can manage their online presence and use favorable testimonials to attract new referral clients.
• Best-in-class marketing and nurturing tools: Its CheckIn app tells you who to follow up with every day. You also get home valuation landing pages, automated direct mail campaigns, a comparative market analysis tool, and local trend reports.

Frequently Asked Questions (FAQs)

Methodology: How I Chose the Top Lead Generation Companies for Real Estate for 2025

To evaluate the best real estate lead generation companies in this article, I leaned on our team of licensed real estate pros, writers, and editors, who created a weighted rubric to evaluate each company. Our team has spent hours researching dozens of companies and assessing each based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on:

• Pricing (20%)
  • I looked at the average price per lead for buyer and seller leads, monthly ad management fees, the minimum required ad spend, onboarding fees, and pricing for mandatory tools like CRMs, IDX websites, and automated lead nurturing. I also included whether or not a contract is required. 
• Features (25%)
  • I evaluated each company’s main features, like lead capture tools, lead management, integrations, and ease of use. If a company required features like a built-in CRM, IDX websites, or automated nurturing, I included those features in my analysis. 
• Advanced Features (20%)
  • I evaluated whether the leads generated were high-funnel or low-funnel, lead exclusivity, how leads are qualified, lead quality, and how difficult the leads are to convert.
• User Experience (10%)
  • The dashboard and user interface are essential factors to consider. If it’s challenging to use or find your way around the platform, you’ll be much less likely to use it. 
• Customer Rating (10%)
  • I read reviews of the real estate software after I’ve tried it to evaluate others’ experiences compared with my own. I take that additional feedback into account when assessing any software. 
• Expert Score (15%)
  • I credit any standout features not covered in the above categories.

Read more about our methodology here.

Your Take

Are there any top real estate lead generation companies we haven’t covered that you’d like to know more about? Or some feedback on the ones we’ve reviewed? Share your experience in the comments!

The post The Top 9 Real Estate Lead Generation Companies for 2025 appeared first on The Close.

The 7 Best CRM for Real Estate in 2025

Client relationships are what real estate is all about, so keeping those connections strong and staying top of mind is key for agents. That’s where customer relationship management (CRM) systems come into play. With so many platforms available today, choosing the right one for your business can be challenging. But don’t worry, I’ve done the legwork for you and put together a list of the best CRMs for real estate. Take a look at what made the list.

• Pipedrive: Best for email marketing
• LionDesk: Best for texting and calling
• Follow Up Boss: Best for real estate teams
• Wise Agent: Best for transaction management
• IXACT Contact: Best for managing contacts
• Lofty: Best for lead generation and nurturing
• Realvolve: Best for automating workflows

The Close’s Top Picks for Best Real Estate CRMs

Type of Software	Starting Monthly Price	Free Trial	Learn More
Pipedrive	$24		Visit Pipedrive↓
LionDesk	$25		Visit LionDesk↓
Follow Up Boss	$58		Visit Follow Up Boss↓
Wise Agent	$49		Visit Wise Agent↓
IXACT Contact	$47		Visit IXACT Contact↓
Lofty	$449 + $15 per seat		Visit Lofty↓
Realvolve	$94		Visit Realvolve↓

Featured Partner

Top Producer has paid for this placement. However, our team of experts approved Top Producer as an appropriate product and our content remains editorially independent.

Get a 30-Day Free Trial of the Industry-Leading CRM.

• Automated lead follow-up: Customized text & email drip campaigns educate & engage leads with the right message at the right time
• All-in-one system: Manage contacts, transactions and conversations in a centralized, intuitive dashboard that lets you set reminders, create tasks and more
• Powerful integrations: Direct two-way syncing with MLS data, 150+ lead providers, plus Gmail, Outlook, iCloud and more

Visit Top Producer

Pipedrive: Best for Email Marketing

Pros

• 14-day free trial
• AI Assistant
• Unlimited, customizable workflows

Cons

• Limited functions in mobile app
• Security alerts and two-factor authentication only available on higher tiers
• Phone support only available in higher tiers

The Close Score

4.9

Pricing:

5.0

General Features:

5.0

Advanced Features:

4.0

Customer Service:

5.0

Customer Rating:

4.3

Expert Score:

4.6

out
of

5

Why I Chose Pipedrive

Pipedrive stands out for its extensive and easy-to-use email marketing tools and affordable price. Designed specifically for sales pros, it offers a variety of beautiful and functional email templates that realtors can customize to match their branding and target audience. 

The platform includes segmentation features that connect with CRM data, enabling you to create personalized and effective emails. Plus, the analytics tools make tracking your open rates, click-through rates, and engagement metrics easy. Automated reminders and follow-ups make managing clients easier and speed up response time, boosting your chances of turning leads into clients.

Additional Features

• Integrations: Pipedrive has a giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, document management, payment tracking and invoicing, and project management.
• Pipeline management: Highly visual platform to manage your pipeline without letting leads slip through the cracks. The dashboard is customizable, easy to use, and helps prioritize leads and deals.
• Learn more features: Pipedrive Review: Pricing, Features, Pros & Cons

LionDesk: Best for Texting & Calling

Pros

• 14-day free trial
• Power dialer
• Automated drip campaigns for text and email

Cons

• Not ideal for scaling teams or brokerages
• Not the most user-friendly platform
• No AI assistant

The Close Score

4.8

Pricing:

4.0

General Features:

5.0

Advanced Features:

5.0

Customer Service:

3.5

Customer Rating:

4.0

Expert Score:

4.1

out
of

5

Why I Chose LionDesk

LionDesk was specifically designed for realtors, offering a fully customizable dashboard that helps you decide what you want to see in your CRM. It stands out because it includes automation tools for texting clients and email drip campaigns and is the only CRM able to send videos through your emails and texts. It also includes the most important tools for real estate agents, like contact organization, task reminders, email marketing, transaction management, lead generation, and a power dialer.

Additional Features

• Customizable landing pages: Although this is an add-on feature, LionDesk allows agents to create customizable landing pages. It also includes landing page templates to build high-converting landing pages tailored to your brand.
• Integrations: It has a large library of third-party integrations for everything from lead generation, contact management, and communication to finances.
• Learn more features: LionDesk Review: Pricing, Features, Pros & Cons

Follow Up Boss: Best for Real Estate Teams

Pros

• 250-plus integrations
• 14-day free trial
• Phone dialer

Cons

• Time-consuming to set up time-consuming
• Limited features in mobile app
• No live chat support

The Close Score

4.7

Pricing:

4.0

General Features:

5.0

Advanced Features:

4.3

Customer Service:

3.3

Customer Rating:

4.7

Expert Score:

4.2

out
of

5

Why I Chose Follow Up Boss

Follow Up Boss is a well-known real estate customer management software that has all the makings to support teams. It offers an impressive 250-plus integrations and features such as texting, email drip campaigns, text automation, and built-in calling. The collaboration features are woven into the platform, with public comments, communication tracking, lead distribution, and visual tracking of each agent and each lead. These elements significantly improve team efficiency and enhance client service.

Additional Features

• Networking and events: Connect with other real estate agents through the FUB Success Community and get access to exclusive events, like Level Up masterminds and FUBCON. 
• Mobile app: The mobile app is user-friendly and instantly notifies each agent of new leads. It makes it easy to send emails and texts or call new or current clients, even on the go.
• Learn more features: Follow Up Boss Review: Pricing, Features, Pros & Cons

Wise Agent: Best for Transaction Management

Pros

• 14-day free trial
• Customizable landing pages
• Unlimited document storage

Cons

• No mobile app
• Credit card required in the free trial
• Text capability with additional fee

The Close Score

4.7

Pricing:

4.0

General Features:

4.8

Advanced Features:

4.8

Customer Service:

4.0

Customer Rating:

4.2

Expert Score:

4.2

out
of

5

Why I Chose Wise Agent

Wise Agent is a top real estate CRM software because it’s designed to be a one-stop shop for agents and brokers, providing tools to manage transactions from beginning to end. Access everything from templates and reports to property lists and drip campaigns in a user-friendly dashboard. Stay on top of your transactions by creating checklists so everyone is on the same page. As a bonus, create customized landing pages and integrate them with multiple social media tools to reach more clients.

Additional Features

• Real estate content: The platform includes an extensive library of stock photos and real estate content for text messages, emails, written letters, newsletters, postcards, and flyers. There is even an AI writing assistant to help you create content more effectively.
• Team and broker options: Although Wise Agent is often used by individual realtors, it includes multiple tools and add-on options built specifically for teams and brokers.
• Learn more features: Wise Agent Review: Pricing, Features, Pros & Cons

IXACT Contact: Best for Managing Contacts

Pros

• 5-week free trial
• Mobile app
• Detailed contact profiles

Cons

• No audience segmentation
• Lack of automation
• Limited website customization

The Close Score

4.6

Pricing:

5.0

General Features:

4.5

Advanced Features:

4.8

Customer Service:

2.5

Customer Rating:

4.3

Expert Score:

3.8

out
of

5

Why I Chose IXACT Contact

IXACT Contact is a great tool for keeping track of your contacts from the moment you connect with them through every transaction. You get a detailed profile for each lead, current client, and past client, including their contact info, family info, birthdays, anniversaries, property details, and all communication history. This is crucial for staying easily connected to your clients and maintaining good relationships. Take advantage of the five-week free trial to test out the interface and features to see if this is the right CRM for you.

Additional Features

• Social Stream: This add-on feature allows agents to select exclusive real estate articles and videos to share with their network. While you can’t create custom content, it’s a great way to automate social media content.
• Personalized agent roadmap: This feature allows agents to set specific goals within the platform, and it will generate a plan to help reach them with specific tasks and activities. 
• Learn more features: IXACT Contact Review: Pricing, Features, Pros & Cons

Lofty: Best for Lead Gen & Nurturing

Pros

• 33 different lead generation features
• Google PPC advertising tools
• 360° marketing to target customers on multiple platforms

Cons

• No free trial
• Steep learning curve
• Most expensive CRM on our list

The Close Score

4.6

Pricing:

2.5

General Features:

4.8

Advanced Features:

5.0

Customer Service:

4.3

Customer Rating:

4.2

Expert Score:

4.6

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of

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Why I Chose Lofty

Of all the top CRMs for real estate on my list, Lofty offers the most extensive and impressive combination of advanced lead gen tools and features. What’s cool is that it offers exclusivity in your farm area, so no other agent using Lofty can target the same leads as you. It automatically pulls in leads from various sources and sets up property alerts, sends out regular market analyses, and matches listings with leads. 

Lofty includes a three-line power dialer that lets you call leads until you make a connection. Leave prerecorded voicemails, plan follow-ups, or jot down notes. When someone picks up, the call gets routed to you or anyone else available on your team.

Additional Features

• Social Studio: This built-in social media management tool allows you to create content within Lofty’s platform and automatically share it on multiple real estate social networks simultaneously. 
• AI Assistant: Automated assistant helps you become more efficient and minimize the Lofty learning curve at every step. The assistant will customize workflows, manage and organize leads with tags and notes, set reminders, and send automated responses.
• Learn more features: Lofty Review: Pricing, Features, Pros & Cons

Realvolve: Best for Automating Workflows

Pros

• In-depth contact management
• Mobile app
• Suite of marketing tools

Cons

• No 24/7 customer support
• No assisted onboarding for basic plan
• No website and landing page creation features

The Close Score

4.6

Pricing:

4.0

General Features:

5.0

Advanced Features:

4.3

Customer Service:

2.5

Customer Rating:

4.1

Expert Score:

4.6

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Why I Chose Realvolve

Realvolve really shines when it comes to its workflows and automation, which help save time and grow your business. It has a visual dashboard, contact organization tools, and lead nurturing strategies. There are plenty of customizable workflow templates, plus prebuilt lead sequences for buyers and sellers through email and text. These sequences are designed to have a more personal touch than other automations. It’s a perfect fit for individuals or teams looking to boost their productivity and efficiency.

Additional Features

• Document management: Realvolve keeps all your documents organized. Each workflow includes a comprehensive checklist of all necessary documents to complete a transaction. 
• Integrations: The platform integrates seamlessly with some of the most-used apps, like Google and Zapier.
• Learn more features: Realvolve Review: Pricing, Features, Pros & Cons

Frequently Asked Questions (FAQs)

Methodology: How I Chose the Best CRM for Real Estate

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best CRM for real estate. 

We selected the most effective and reliable CRM software for real estate agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best real estate CRM: 

• General CRM Features (25%) 
  • Basic features such as contact management, text and email capabilities, task management, task reminders and notifications, lead management, pipeline or dashboard customizability, audience segmentation, transaction management, and integrations.
• Advanced CRM Features (25%) 
  • This includes listing management, customized reports and analytics, document management, storage, AI lead assist or lead automation, team management, marketing tools, social media integrations, and mobile apps.
• Pricing (15%) 
  • I checked, updated, and evaluated each CRM’s pricing, subscription plans, and whether there are free trials and bulk discounts.
• Ease of Use (10%) 
  • I evaluated each CRM’s user interface, customizability, and how easy it is to operate and set up each one.
• Customer Rating (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Expert Score (10%) 
  • We collect information from multiple third-party sources to determine how real users have rated each CRM.
• Customer Service (5%) 
  • Should real estate agents need additional support, customer services such as live chat, phone, email, and ticket systems are necessary.

Your Take

The top real estate CRMs are as different as the individual agents who make up the industry. Use our guide to help you make the best choice for your business needs. Consider what features are most important to you and take advantage of the free trials to find what really clicks. 

Which CRM do you use? Tell us how you like it!

The post The 7 Best CRM for Real Estate in 2025 appeared first on The Close.

The Best 6 Real Estate AI Tools for 2025

Artificial intelligence (AI) is fast becoming a staple in the real estate industry, with tools to streamline processes, enhance client interactions, and boost marketing efforts. These tools don’t replace the personal connections you make, but they put some time back on your calendar to focus on building relationships and closing deals. If you want to keep up with all the changes, check out these six real estate AI tools to help you grow and maintain your business.

• CINC: Best for AI lead generation and nurturing
• Top Producer: Best for AI farming tools
• Lofty: Best for AI-enhanced CRM system
• Saleswise: Best for AI content creation
• Offrs: Best for AI predictive analytics
• Style to Design: Best for AI virtual staging

The Close’s Top Picks for Best AI Tools for Real Estate Agents

*CINC’s AI is available for an additional fee on top of the software monthly fee of $899.

CINC: Best for AI Lead Generation & Nurturing

Pros	Cons
24/7 lead nurturing	AI tool only available as an add-on
Conversation scripts	Unable to turn off middle-of-the-night chat
Nurturing via text message	No AI capabilities via email

Why I Chose CINC

CINC AI is all about turning potential leads into clients with Alex, its AI lead expert. Alex chats with new leads and sorts them into three groups: new, active, and old. You’ll get notifications about these leads, including what Alex last said, so you know where to pick up the conversation. CINC created the AI through a partnership with Structurely and designed it to make these interactions with clients more human-like, relevant, and with improved scripting.

Additional Features

• Automated messages: Follow up with your emails and texts without missing a beat. 
• Lead scoring algorithm: Prioritize your leads based on an algorithm that lets you know which ones to focus on. 
• Dig Deeper into CINC: CINC Reviews: A Seasoned Real Estate Pro’s Insightful Perspective

Top Producer: Best for AI Farming Tools

Pros	Cons
Full CRM with contact management	ANo free trial
MLS integration	No document management features
Social media posting and management	No money-back guarantee

Why I Chose Top Producer

Top Producer knows that farming is a crucial component of your business, so it uses AI to make this prospecting technique even more profitable for you. Smart Targeting tools help you identify an area to target, and its predictive AI system finds potential sellers. Once it determines who is likely to sell, a multichannel marketing campaign is set into action, including postcards, email marketing, online ads, and handwritten letters. When the leads come in, they will be sent to landing pages to convert into clients.

Additional Features

• Website builder: Build a professional real estate website to attract leads and create an online presence.
• CRM: Track all incoming leads in the CRM and automate follow-up.
• Dig Deeper into Top Producer: Top Producer Review: Pricing, Features, Pros & Cons 

Lofty: Best for AI-enhance CRM System

Pros	Cons
Customized workflows	Initial learning curve needed
AI-powered chatbot	No AI-produced conversation scripts
Lead qualifying and appointment-setting	Procey core package for CRM

Why I Chose Lofty

Lofty is an exceptional CRM system that leverages AI for real estate to provide deep client insights and automation. Unlike many CRMs that require a ton of daily work, Lofty’s AI assistant takes care of those routine tasks, giving you the peace of mind that all those important but time-consuming activities are being managed efficiently. Its AI assistant also analyzes client interactions to predict their needs and preferences. Plus, it can schedule and send automated follow-up reminders and even create custom communication templates for you.

Additional Features

• Chatbot: Use a chatbot on your website to generate organic leads. 
• AI assistance: Helps with deal closure communication to ensure all necessary paperwork is requested. 
• Dig Deeper into Lofty: Lofty CRM Review: Pricing, Features, Pros & Cons 

Offrs: Best for AI Predictive Analytics

Pros	Cons
Unlimited seller leads	Nonexclusive leads
Inside sales and marketing team with no upfront costs	Long lead conversion time
Unique ad tools that help connect your analog and digital marketing	Smart Data CRM not user-friendly

Why I Chose Offrs

Offrs has positioned itself as a top option for any real estate agent looking to harness the power of predictive analytics. It arms you with the edge you need to win listings by providing leads for potential sellers before they ever hit the market. Using sophisticated algorithms coupled with big data analysis, you’ll get predictive seller leads that point out those homeowners likely to sell soon. This insight lets you reach out to sellers before they list their homes, giving you a significant advantage in securing new listings.

Additional Features

• ISA team: They make the initial contact, confirm interest, and gather details necessary to make it easy for you to follow through on closure. 
• Lead capture ads: Ads are specifically set up and optimized to capture contact information from interested prospects and place it directly into your lead pipeline. 
• Dig Deeper into Offrs: Offrs Review: Pricing, Features, Pros & Cons

Saleswise: Best for AI Content Creation

Pros	Cons
Free seven-day trial	Video editing for listings not incorporated
Live listing data	No CRM integration
Expert level content	No automatic workflows

Why I Chose Saleswise

From a marketing and creative perspective, Saleswise has all the tools available to help you market yourself and your listings. This is one of the AI real estate tools offering comprehensive content creation with flat-rate pricing and no long-term contracts. Enjoy unlimited access to creating listing descriptions, email generation, social media posts, blogs, and scripts. Saleswise also delivers live listing data and market insights to create more relevant real estate marketing content.

While it’s hard to find free AI tools for real estate agents, taking advantage of the free seven-day trial is a great way to try out the software and see if it’s right for your business.

Additional Features

• AI virtual staging: Transform images to show clients a space’s potential after a remodel. 
• AI-powered CMAs: AI agent researches active and sold comps and creates detailed CMA reports in 30 seconds. 

Style to Design: Best for AI for Virtual Staging

Pros	Cons
Customizable design templates	Minimum commitment for all plans
Staging and design courses	Unable to edit images other than property photos
Design team available for simulations	Coaching only offered in enterprise plans

Why I Chose Style to Design

Style to Design is not limited to real estate agents and brokerages. Anyone who wants to be an expert on listing marketing and image rendering can use this software. The memberships are affordable and cost less than outsourcing the work. The seamless virtual staging experience allows you to transform empty spaces effortlessly into beautifully staged homes. Leverage this tool to showcase the marketing team during listing presentations without the additional overhead costs of employing multiple staff members.

Style by Design is also a great AI tool for real estate investors because it can show what a renovation would look like.

Additional Features

• Design academy: Take courses ranging from staging and design certification to leveraging AI to stage your listings virtually.
• Design community: Access to coaching to help you become an expert in virtual staging and renovation so you can sell your real estate services with design included. 

Frequently Asked Questions (FAQs)

Methodology: How I Chose the Best Real Estate AI Tools

Our methodology at The Close ensures that our team of professionals, writers, and editors thoroughly analyzes each platform. We meticulously evaluate the features, usability, integration capabilities, performance, and affordability of the best AI tools for real estate agents. 

We selected the most effective and reliable real estate AI tools for agents to support business growth and success. This rigorous process ensures that our recommendations help agents streamline operations, enhance client interactions, and achieve business goals.

Detailed criteria included the following to determine the best AI in real estate tools: 

• Feature set and functionality: We evaluated the range of features each tool offers and focused on how impactful this feature is to the real estate operations. 
• Usability and user experience: We looked for tools with intuitive interfaces, straightforward navigation, and comprehensive support resources such as tutorials, FAQs, and customer service. We want to ensure a platform can be launched easily and integrated into an agent’s workflow. 
• Integration capabilities: Because so many tools are needed in the real estate industry, we want to ensure that an agent’s technology stack can communicate with other tools necessary for business. 
• Effectiveness and performance: We considered the effectiveness of each tool to make sure that it increased productivity and would achieve the desired outcomes that it promises. 
• Affordability and value for money: Cost was an important consideration. We looked for tools that provide a good balance of features and affordability.

Your Take

Leveraging the best AI for real estate is not as daunting as it may initially seem. AI tools can automate routine tasks, provide data-driven insights, and enhance client interactions. The time saved allows you to focus on higher-value activities like building client relationships and closing deals. This increased efficiency will improve your productivity and enhance the overall client experience to ensure you keep filling up your sales funnel. 

Have you incorporated AI into your business yet? Let us know!

The post The Best 6 Real Estate AI Tools for 2025 appeared first on The Close.