22 Real Estate Postcard Templates To Generate Leads [+Design Guide]
In a world obsessed with social media, real estate postcards remain a powerful tool for branding and lead generation. The right postcard template is eye-catching, well-designed, and strategically crafted to convert recipients into clients.
This list features some of the best real estate postcard templates — whether you need just-listed designs, market updates, or FSBO outreach. We’ll also cover key design tips to ensure your postcards stand out and get results. 
Download Your Real Estate Postcard Design Guide
Top 5 providers of real estate postcard templates & services
We know you’re excited to see some stellar postcards and get ideas for your own, but before you dive in, take a look at our favorite providers of postcard templates. Note that some offer customizable ones, and others are full service — everything from the design to the actual mailing!
| Best for | Mailing services | |
|---|---|---|
| Coffee & Contracts | Trendy designs with ready-made, customizable templates in Canva to match your overall digital and mailer branding |  |
| ProspectsPLUS! | Agents seeking a full-service, real estate-specific provider with options for just about every postcard type and those looking to create direct mail drip campaigns |  |
| PostcardMania | Budget-conscious agents needing cost-effective, high-quality postcards | |
| Canva | Agents craving absolute creative control to customize postcards and more | |
| Fiverr* | Agents looking for unique, custom postcard designs created by freelance designers to match their personal brand | |
| *Fiverr is a freelance marketplace where you can find a wide range of services; freelancers on Fiverr may offer mailing services. The availability and scope of these services depend on individual freelancers, so it’s essential to review their offerings and ratings to ensure they meet your specific needs. | ||
Now, let’s look at the different kinds of postcards to better understand how they create conversations, generate leads, and, ultimately, get you to the closing table more often.
Real estate postcards that generate seller leads
Listings are the heart of any successful real estate business, and keeping a steady flow of them is key to long-term growth. Postcards are a powerful addition to any marketing strategy — not only are they budget-friendly, but they also showcase local expertise in a tangible way.
1. Just-listed real estate postcards
Best for:
Generating seller leads (along with buyer leads for your subject property)
When to send:
Every time you set a new listing live
Find this just-listed postcard template at LCA Marketing Center
Find this just-listed postcard template at LCA Marketing Center
Find this just-listed postcard template at LCA Marketing Center
The just-listed postcard is a staple in real estate marketing for two key reasons.
- It notifies buyers about a new property on the market; and
- It reinforces your presence as a top local agent.
A well-timed just-listed postcard can be a game-changer for establishing dominance in a neighborhood. When combined with other strategic mailers, it helps position you as the go-to real estate expert in your farming area.
Pro Tip
Pro TipCircle prospecting is a great place to use just-listed postcards. This technique gets more efficient over time, but only if you are consistent. The more neighbors hear about your success, the higher your return rate will be.
8 Circle Prospecting Strategies to Boost Lead Generation
2. Just-sold real estate postcards
Best for:
Generating new seller leads from the surrounding area
When to send:
Every time you close on a property
Find this just-sold postcard template at Canva
Find this just-sold postcard template at Canva
Find this just-sold postcard template at Canva
Every time you close on a property, make sure the neighborhood knows about it with a just-sold postcard. This not only highlights your track record of success but also reinforces your ability to get results for future sellers. Neighbors have already seen the sign in the yard, and your just-listed postcard — now it’s time to show them that you delivered.
Consistency is key. The more you promote your accomplishments, the stronger your brand becomes, and the better your return on investment. Just-sold postcards are a great way to maximize exposure, whether you’re targeting your farm area, past clients, or even expanding into new neighborhoods.
Pro Tip
Batch your mailers to avoid a drop in your services. Create a plan of action, set up all of your mailers at one time, and then schedule them to go out when you need them to.
How To Get Real Estate Listings in Any Market on a Budget
3. Expired listing real estate postcards
Best for:
Generating new seller leads from expired listings
When to send:
Immediately, every time a listing in your farming area expires
Find this expired listing postcard on Wise Pelican
Find this expired listing postcard template on Etsy, via IQ Realty Resources
Find this expired listing postcard template on PostcardMania
Find this expired listing postcard template on PostcardMania
Find this expired listing postcard template on Etsy via AgentsAssemble
Expired listings can be a goldmine — if you know how to approach them. The key is having the right message and perfect timing. There are a few effective strategies to consider.
- You could acknowledge the seller’s frustration with empathy while offering a fresh, professional approach.
- You might offer a bold guarantee, like selling within 60 days, if you’re confident in your process.
Whatever strategy fits your style, the sooner you send these postcards after a listing expires, the better your chances of being the agent they turn to next.
Pro Tip
While sending postcards immediately after a listing expires is ideal, don’t overlook older expired listings. Sellers whose homes didn’t sell six, nine, or even 12 months ago may be ready to try again. Reaching out at the right time could position you as the agent who finally gets the job done.
The 15 Best Expired Listing Scripts & Best Practices
4. FSBO real estate postcards
Best for:
Turning FSBOs into clients
When to send:
Whenever you see a listing that’s being sold by its owner
Find this FSBO postcard template at ProspectsPLUS!
Find this FSBO postcard template at ProspectsPLUS!
For sale by owner (FSBO) listings present a unique opportunity — these homeowners have already signaled their intent to sell but are going it alone. Your job is to show them why working with you makes the process smoother and more profitable. A well-crafted postcard is a great first step.
Focus on how you can solve common FSBO challenges without dwelling on the difficulties. Highlight your expertise, then follow up with a call or in-person visit to build trust and close the deal.
Converting FSBOs isn’t always easy — it takes patience and strategy. Many homeowners go this route to save on commission, but by offering helpful tips and demonstrating the work involved, you can often show them the value of hiring a pro. While not every FSBO will convert, those that do can become a steady source of listings.
10 Best FSBO Scripts To Get More Listings in 2025
5. Free home valuation real estate postcards
Best for:
Generating new seller leads
When to send:
Once before the busy selling season and then again as it wraps up
Find this home valuation postcard template on Etsy, via RealEstateTemplateCo
Find this home valuation postcard template on Etsy, via RealEstateStately
This home valuation postcard template can be found on Etsy, via IQ Realty Resources
Find this home valuation postcard template on Corefact
Most property owners are curious about exactly how much their home is worth. As an expert real estate professional, you can tell them. Creating a postcard that details your offer of a free, no-obligation market analysis is a strategy that’s almost guaranteed to get responses, particularly in a rapidly changing market.
You can also add a QR code that links to your website so that homeowners can instantly request their home value — no phone call or email needed. It’s an easy way to generate leads while keeping the process simple for them!
Pro Tip
Try this postcard when dipping your toe into new potential farm areas. Find a neighborhood that has been hot in recent months, and customize the message just for them. Even if you haven’t sold a home in a specific neighborhood, you can still send them a market update and become the local expert.
How to Do a Comparative Market Analysis: A Step-by-Step Guide
6. Stalled funnel real estate postcards
Best for:
Generating new seller leads
When to send:
Up to once a quarter
Find this stalled-funnel postcard template at ProspectsPLUS!
Find this stalled-funnel postcard template at ProspectsPLUS!
Find this stalled-funnel postcard template at Etsy via REdigitalassist
We’ve all had prospects who hung out in our lead funnel for months — people who just couldn’t seem to pull the trigger. Delivering a postcard message of encouragement to soon-to-be sellers can be very effective. If you want to maximize your return on investment, be sure your message reflects your market and lead category.
Make your postcard recipients feel like the market isn’t just good — it’s good for them. It never hurts to instill a bit of FOMO in your potential sellers.
7. Homeowner tip postcards
Best for:
Establishing yourself as the homeownership expert
When to send:
Once a quarter or monthly
Find these homeowner tip postcard templates on Etsy via RealEstateExpress
This homeowner tip postcard template can be found on Etsy, via RealEstateMade
This homeowner tip postcard template can be found on Corefact
Find this homeowner tip postcard template on Etsy, via RealEstateMade
You helped them buy their home — now help them make the most of it! Many homeowners, from first-timers to seasoned pros, appreciate useful advice and seasonal maintenance reminders. Plus, this type of postcard reinforces your expertise and local market knowledge.
Keep the tone friendly and professional, avoiding anything that feels too instructive. Most importantly, tailor your tips to the local housing styles and climate, especially if you’re using a template. A well-crafted postcard like this keeps you top of mind and positions you as a valuable resource beyond the sale.
Real estate postcards that generate buyer leads
Many seasoned agents shy away from working with buyers, but that’s a huge mistake. Most listings come from your own past buyers. And house hunters are great to work with. You’ll spend time educating them on the homebuying process, showing them homes, and building solid relationships that you can nurture for years to come. These real estate postcards will help you find and convert buyer leads.
8. Open house real estate postcards
Best for:
Inviting the neighbors and prospective buyers to your events
When to send:
A week before every open house
Find this open house postcard template at LCA Marketing Center
Find this open house postcard template at Canva
Find this open house postcard template at Canva
Using direct mail to promote an open house boosts attendance and delivers valuable buyer leads. It also showcases your market activity to the neighborhood and reinforces your professionalism.
Open houses aren’t just for buyers — they’re a great way to attract future sellers too. Many homeowners expect one as part of their selling strategy, and a well-attended event highlights your commitment to marketing their property.
Pairing open house postcards with just-listed and just-sold mailers keeps your name in front of your farm area, reinforcing your status as a local expert. When done consistently, this strategy builds recognition and leads to more calls from potential clients.
26 Open House Ideas That Will Actually Get You Leads
9. Meet your agent real estate postcards
Best for:
Letting the area know about your services
When to send:
Within your first year at a new office
Find this new-agent postcard template at Corefact
Find this new agent postcard template at Canva
Find this new agent postcard template at Etsy via RealtyTemplateCo
If you’re new to an area or brokerage, spreading the word about your business is essential — and postcards are a great way to do it. Keep the tone upbeat and highlight what makes you stand out, focusing on how that benefits your community.
Instead of blanketing the entire city, target people who already know you. A new real estate farming campaign is the perfect way to become the go-to agent in your neighborhood.
These postcards not only keep you top of mind but also give you a chance to showcase your personality, making your marketing feel more personal and relatable. Sending these postcards to personal contacts and neighbors can lead to early listings — sometimes right on your own street!
10. Real estate postcards for rental communities
Best for:
Turning renters into buyer leads
When to send:
Up to once a quarter
Find this rental community postcard template at PostcardMania
Find this rental community postcard at Coffee & Contracts
Many agents overlook renters in their farm areas, but they shouldn’t. Whether in suburban farm areas or dense metro cities like New York, rental communities are full of potential first-time homebuyers. With the right approach, targeted marketing can offer a serious return on investment.
Pairing renter-focused postcards with a homebuyer’s workshop is a winning strategy. The postcard promotes the event and highlights how homeownership can be more cost-effective than renting. It’s a powerful way to introduce buyers to the benefits of building equity while positioning yourself as the go-to expert.
Pro Tip
You’ll get a much better response rate when you tailor your message to the community. Targeting a complex where the average rent is $1,200 per month? A mortgage calculator can determine the purchase price range that correlates to their rent payment. Renters in luxury complexes or artsy communities might be more drawn to a message about the freedom to customize their living spaces.
Looking for more info on how to crush rental community prospecting? Check out our video below on how to convert these leads effectively.
11. Fence-sitting buyer real estate postcards
Best for:
Moving buyer leads down the funnel
When to send:
Up to once a quarter
Find this fence-sitter postcard at ProspectsPLUS!
Find this fence-sitter postcard at Vistaprint
When a homebuyer doesn’t feel any urgency in their decision-making process, it’s easy for them to fall out of your lead funnel. Obviously, you never want clients to feel rushed into a decision they aren’t ready for, but sometimes a message that creates a sense of urgency reminds them of what they really want.
How do you know if you’ve got a fence-sitter on your list? These postcards are perfect for any prospect who is getting slower at returning calls and texts, who decided not to stop by that open house, or who is considering signing another year-long lease.
12 Strategies to Get More Buyer Leads in Real Estate
Postcards that generate referrals
Referrals are the lifeblood of any real estate business. According to the 2024 National Association of Realtors Member Profile, the typical Realtor earns 21% of their business from referrals. That’s still a significant portion, making it essential to build and nurture those relationships consistently. The sooner you start, the stronger your referral network will become.
12. Personal sphere real estate postcards
Best for:
Generating buyer and seller leads
When to send:
Twice a year
Find this personal-sphere postcard template at ProspectsPLUS!
Find this personal-sphere postcard template at ProspectsPLUS!
When you’re an active agent, your sphere knows that they’re going to hear from you. Whether it’s text messages, phone calls, email, or lively conversation at the local watering hole, the longer you do this job, the more your social circle comes to expect it from you.
Do the unexpected and include them in your postcard mailing. Your messaging can be a little lighter and more familiar, but ensure it’s designed to keep you top of mind for referrals.
8 Tips for Building Your Sphere of Influence in Real Estate (+ Script)
13. Referral appreciation real estate postcards
Accreditation:
Find this referral thank-you postcard template on Etsy, via HelloMarketingStudio
Find this referral generation postcard template on Etsy, via BlueandPoppy
Find this referral generation postcard template on Etsy, via RealEstateTemplateCo
The buyers and sellers you’ve worked with can be your greatest marketing asset. Leverage those relationships with a postcard that actively solicits referrals. Then, follow up with a phone call 24 hours after the postcard has been received. Keep your messaging gracious and thoughtful, and your past clients are sure to step up and refer others to you when it counts.
Pro Tip
When you get those referrals, don’t forget to follow up with a thank-you message or gift!
7 Savvy Ways to Get Real Estate Referrals
14. Home purchase anniversary real estate postcards
Find this purchase-anniversary postcard at ProspectsPLUS!
Find these purchase anniversary postcard templates at Etsy via REdigtialassist
Keeping in touch with happy clients is the best way to stay top of mind when they, or people they know, are in need of a real estate pro. Create a calendar or set up your customer relationship manager to track every closing you’ve participated in so you can use the anniversaries as a chance to send a postcard with a short, handwritten note.
You can do this for the next five years to keep generating referrals from each transaction you helped close. Consider adding a small referral gift — like a coffee shop gift card or a sweet treat — to thank clients who send new business your way.
Postcards for farming
Staying in touch with your community keeps you top of mind with potential clients. Regular contact reinforces your expertise and helps establish you as the go-to local agent.
It often takes multiple touchpoints before someone decides to work with you, and consistency is key. Postcards are a powerful tool in a well-rounded marketing strategy, helping you stay visible and build trust over time.
15. Farming real estate postcards
Find this farming postcard template at Corefact
Find this farming postcard template at Etsy, via RealEstateTemplateCo
Part of working a real estate farm area is showing that you’re active in the community and care about its long-term growth. You should limit this type of mailing to a small area because the point is to remind your neighbors that you’re a local with a vested interest in the value and potential of the community.
Farming postcards can also prompt potential clients to consider what their home is worth — a surefire way to generate conversations with potential sellers.
Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood
16. Holiday real estate postcards
Find this holiday postcard template at Wise Pelican
Find this holiday postcard template at Coffee & Contracts
Find this holiday postcard template at ProspectsPLUS!
Special occasions are excellent opportunities to connect with your entire sphere. Major holidays are ideal, but don’t forget important but overlooked milestones like back-to-school week, Independence Day, and birthdays.
Do your best to time the delivery of mail for maximum effectiveness. A daylight saving reminder won’t do much good if it arrives two weeks early and certainly won’t work if it arrives late. Make your message positive and concise, and maybe even include an invitation to connect over coffee.
Pro Tip
Most agents send postcards during the busy holiday season, making it hard to stand out. A better approach is to pick a unique holiday that no one else is celebrating!
Check out fun options on sites like National Day Calendar — think National Pi Day or something meaningful to your clients. Choosing a holiday that reflects your personality or resonates with your audience makes your marketing more memorable and engaging.
17. Special event real estate postcards
Take advantage of major local events and create a calendar of can’t-miss happenings. Sports team schedules, concerts, local festivals, and even school calendars can become permanent fridge additions. Just be sure your name, contact information, and a call to action are prominently displayed.
Special event postcards are effective because consistency breeds effectiveness. If someone gets the football schedule from you every year, they’ll look forward to it and make it a fixture in their kitchen. Just make sure you pick a theme that is timely, reflects your personal brand, and appeals to your local audience.
Pro Tip
If you really want to get a lot of mileage, turn these into magnets that can live on the fridge indefinitely.
18. Recipe postcards
This recipe postcard template can be found on Etsy, via TheCreativePageCo
This recipe postcard template can be found on ProspectsPLUS!
This recipe postcard template can be found on Etsy, via REMarketingPRO
This recipe postcard template can be found on Etsy via PinkpopsDesign
This recipe postcard template can be found on Etsy, via AgentsAssemble
Sharing a favorite recipe is a simple yet effective way to stay top of mind while offering something genuinely useful. Choose one that’s personal to you and fits the season — it might just become a mailer your audience looks forward to.
A well-loved recipe can leave a lasting impression. Many clients save these postcards long after receiving them, making it a warm, memorable way to stay connected.
19. Market update postcards
Find this market update postcard at Coffee & Contracts
Find this market update postcard at Coffee & Contracts
Find this market update postcard at Etsy via HelloMarketingStudio
Find this farming postcard template at Etsy, via ItIsWellCollective
With the ups and downs of the real estate market, homeowners appreciate regular market updates. Sending a polished, insightful postcard — monthly or quarterly — keeps you top of mind and reinforces your expertise. When it’s time to sell, you’ll be the first agent they think of.
Other real estate postcards to consider
20. Investor postcards
Find this investment postcard at Etsy via ElevatedAgent
Find this investor postcard at ProspectsPLUS!
Find this investor postcard at ProspectsPLUS!
Today’s market is much different than it was 20 to 30 years ago. More and more are getting into real estate investing, both long- and short-term, and they need your help. Send out postcards in your area announcing that you’re ready to help them through the process. Once you help with that first property, they’ll likely keep coming back.
21. Lifestyle postcards
Find this lifestyle postcard at ProspectsPLUS!
Find this lifestyle postcard at ProspectsPLUS!
Big changes happen at specific points in prospects’ lives, like when the last child moves out of the house or they reach retirement age. That’s when they re-evaluate their homeownership status and options for change. Hit these potential movers with some lifestyle options they may have yet to consider. If you specialize in working with empty nesters or certain lifestyles, target them with postcards highlighting specific benefits to encourage them to make the move.
22. Recruiting postcards
Find this recruiting postcard at 99designs
Find this recruiting postcard at ProspectsPLUS!
To build a successful business that doesn’t rely on you constantly having to do all of the work, building a team or expanding your brokerage ranks is essential. If you’re ready to start scaling your business, it’s time to start recruiting real estate agents. Choose a mix of new and experienced agents to target with postcards tailored to each group.
The 10 Best Real Estate Marketing Companies for 2025
Frequently asked questions (FAQs)
Who do I send my postcards to?
The best lists are cultivated organically, so don’t feel like you have to send a postcard to everyone you’ve ever met or even everyone within a certain ZIP code. Designing, printing, and mailing postcards isn’t cheap, so build your list strategically over time.
What information do I put on my real estate postcard?
The top priority is your contact information: at a minimum, your name and phone number. Many states have specific requirements for what must appear on postcards, such as a return address for unsolicited mail pieces and — in the case of real estate-related marketing — brokerage information, location, and license numbers. Be sure to double-check the legal requirements in your state and your association before sending your postcards to avoid legal headaches.
What is a CTA on a real estate postcard?
A call to action (CTA) describes what you want the recipient of your mailer to do after they read your message. Encourage the reader to take action, whether to give you a call to discuss home prices, put the football game schedule on the fridge, or remember you’d appreciate their referrals. It doesn’t have to be complicated, so don’t overthink it.
What design elements are important on a real estate postcard?
First and foremost, a compelling headline that stops your reader in their tracks is a good idea. Couple your eye-catching headline with big, bold imagery. Postcards are a visual medium, and even if your message is delivered in the text, you need to catch your recipient’s eye as they open the mailbox. You only have seconds, so make your design count!
Should I include a headshot on my postcards?
Yes, I recommend including a recent headshot. That way, you leave no doubt who is behind the message that your audience is enjoying. Plus, it helps establish a relationship with your readers. Make sure to smile in your headshot — smiles generate positive feelings!
What about the NAR disclaimer?
The National Association of Realtors’ Code of Ethics[1] prohibits the solicitation of business from buyers or sellers already exclusively represented by a Realtor. You may inadvertently mail postcards to addresses that are currently on the market or to buyers who are already represented by an agent. To avoid the headaches of potential ethics complaints, include the following somewhere on your postcard (very fine print suggested):
“If your property is currently listed with a Realtor and/or you are represented exclusively as a buyer by a Realtor, please disregard this notice. It is not our intention to solicit the offerings of other brokers.”
The post 22 Real Estate Postcard Templates To Generate Leads [+Design Guide] appeared first on The Close.
