32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

32 Open House Food Ideas, Recipes & Pairings To Sell Listings

I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.

Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!

⭐Bonus: Download the Recipes for these Open House Food Ideas⭐

screenshot of Open House Food Ideas template

Download The Close’s Open House Recipes

Savory bites

What it isSpecial dietary alternative
Charcuterie cupsIndividual servings of meats, cheeses, nuts, and fruit.Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quichesSmall, flavorful bites that can be made in a variety of flavors, including vegetarian options.Use almond flour or a gluten-free crust.
Caprese skewersCherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wrapsSliced turkey, ham, or veggie wraps.Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwichesCroissant filled with brie and fig jam or turkey and cranberry aioli for a twist.Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppersA colorful and tasty option.Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bitesMini waffles topped with fried chicken or smoked salmon and cream cheese.Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggsA classic, crowd-pleasing option that is easy to prepare ahead of time.Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.

Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.

Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.

Dips

What it isSpecial dietary alternative
Whipped feta with honey dipA sophisticated, creamy dip that pairs well with crackers or crostini.Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dipA Southern favorite that is both creamy and packed with flavor.Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dipA creamy, flavorful dip that pairs well with tortilla chips.Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dipA rich and creamy spread that pairs well with crackers.Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dipA hearty, slightly spicy option that’s always a hit at casual gatherings.Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dipA creamy dip that pairs well with pita or crackers.Use dairy-free cheese and serve with veggie sticks.
Mango salsa trioMild, medium, and spicy mango salsas with tortilla chips.Serve veggie sticks or cucumber slices for dipping.
HummusA healthy option that caters to different dietary needs.Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.

These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.

Sweet treats

What it isSpecial dietary alternative
Gourmet popcornA unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tartsA fresh and colorful dessert that adds elegance to the spread.Make with almond flour crust and coconut cream filling.
Yogurt parfait cupsIndividual cups with layers of yogurt, granola, and fruit.Use coconut or almond yogurt with gluten-free granola.
Puff pastry bitesLight, flaky, and easy-to-eat puff pastries with chocolate or fruits.Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachosFruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macaronsEasy-to-eat desserts that many love.Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberriesA visually appealing and elegant dessert that requires no plates or utensils.Use dairy-free dark chocolate.
Brownie bitesPre-cut, small portions make them easy to enjoy.Serve flourless brownies or use oat flour for a gluten-free choice.

Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.

Drinks

What it isSpecial dietary alternative
Signature drinkA custom non-alcoholic or alcoholic drink adds a memorable touch to the event.Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused waterA refreshing, upscale alternative to plain water.Avoid added sugars.
Iced tea with fresh herbsA twist to regular iced tea.Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)A well-balanced drink that suits a variety of tastes.Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and teaA must-have for morning or afternoon events, ensuring guests stay energizedServe unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate barPerfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)A great seasonal option for fall and winter open houses.Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice barA self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.

Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.

🎯 A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.

  • Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
  • For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.

Food and drink pairings

I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.

FoodDrinkWhy they work
Charcuterie cupsMimosa, gin and tonic, or sparkling juice barThe rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quichesIced tea with fresh herbsThe buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewersArnold PalmerThe acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wrapsInfused waterThe pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwichesCoffee and/or teaThe buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppersHot or iced apple ciderThe slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bitesMimosaThe rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggsSparkling juiceThe tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.


FoodDrinkWhy they work
Whipped feta with honey dipMimosa or sparkling juiceThe tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dipIced tea with fresh herbsThe cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dipArnold PalmerThe tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dipGin and tonicThe herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dipHot chocolate barThe spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dipHot or iced apple ciderThe creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trioInfused waterThe fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggiesSignature drink, like a juiceThe signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.


FoodDrinkWhy they work
Gourmet popcornHot chocolate barThe salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tartsMimosa or sparkling juiceThe fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cupsCoffee or teaThe smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bitesHot or iced apple ciderThe spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachosArnold PalmerThe crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macaronsCoffee or teaA warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberriesMimosa or sparkling juiceThe light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bitesInfused waterThe sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.


Tips on choosing the food and beverages

When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.

1. Provide easy-to-eat and mess-free food



  • Choose bite-sized or handheld food:

    Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.



  • Avoid messy dishes:

    Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.

2. Consider the style or theme



  • Match the spread to the occasion:

    Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.



  • Stick to the theme:

    Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.

3. Factor in the time of day and season



  • Match the spread to the time of day and season.:

  • Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
  • Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
  • Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
  • Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
  • Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
  • Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
  • Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.

4. Choose unique but simple spreads



  • Add a twist to classic dishes:

    Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.



  • Opt for easy-to-prepare food:

    Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.

5. Provide a mix of flavors and dietary options



  • alance sweet and savory:

    Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.



  • Provide options for different diets:

    Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.

Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.

Benefits of offering special dietary options at your open house

Boosts your professional reputation

  • Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
  • Shows your awareness of modern food preferences, appealing to a diverse audience.
  • Demonstrates that you care all your guests feel valued.

Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.

Increases engagement

  • Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
  • Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
  • Makes your event stand out, leading to better word-of-mouth recommendations.

Encourages longer visits

  • Encourages guests to explore the property more since they can comfortably eat and drink.
  • Keeps potential buyers engaged and positive while touring the property.
  • Allows guests to mingle and connect, increasing the chances of meaningful conversations.

Tips on presenting the food and refreshments

How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.

  • Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
  • Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like. 
  • Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
  • Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.

FAQs




The final walkthrough

Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.

What do you usually serve at an open house? Let us know in the comments.

The post 32 Open House Food Ideas, Recipes & Pairings To Sell Listings appeared first on The Close.

5 Open House Apps Agents Use to Get More Leads in 2025

If you’re still using pen and paper as sign-in sheets for your open houses, it’s time to step out of the Stone Age! With the best open house apps now available, you’ll be able to better market your properties, streamline the sign-in process, and capture more data for quality leads. With that being said, I’ve listed the best open house apps below to help you grow your real estate business. 

The Close’s picks for best open house apps

Standout FeaturesMonthly Starting PriceFree Trial
spacio logoSocial media integrations with automated follow-ups and updates$2514 days
Visit Spacio
curb hero logoSeamless QR code sign-ins with microsite marketingFreeN/A
Visit Curb Hero
Open House Wizard logoHot lead notifications and email trackingFree14 days for premium versions
Visit Open House Wizard
Open Home Pro logoSeller reporting and personalized email brandingFreeN/A
Visit Open Home Pro
Happy Open House logoCRM integration and customizable registration fields$1014 days
Visit Happy Open House

1. Spacio (by HomeSpotter): Best for lead generation



  • Pricing:

    Starts at $25 a month (14-day free trial)



  • Available on:

Spacio open house sign-in app
Spacio dashboard (Source: Spacio)

What is the Spacio app?

Spacio is a game-changer for real estate agents looking to streamline their open house process and capture more leads. It can be used to capture more than just basic contact information for your open house attendees, such as social media information, which you can use to nurture these leads in the long run. Combine it with the ability to send email updates and have automated follow-ups, Spacio is an app designed to help you generate as many leads as possible.

While having a digital presence and engaging with leads online can be a crucial first step to getting them in the door, don’t forget about your physical presence as well. Having effective open house signs, for example, is an opportunity for you to showcase your personal branding, and can result in more foot traffic for your property.

Notable features

Spacio comes loaded with a ton of features that can help with lead generation. Here are just a few notable items that can help you accomplish this:

  • Automated follow-ups: As a real estate agent, it’s easy to let things slip through the cracks. Give yourself one less thing to worry about by allowing Spacio to automate emails to follow up with leads. Spacio can also be integrated with existing CRMs to easily import data for your existing contacts.
  • Report creation: Keep your seller apprised of the effectiveness of open houses with visually stunning reports showing data on the number of attendees, lead status, and more.
  • Email lists and updates: Capture the attention of those who have previously attended your open houses by notifying them of new properties and other updates that may be of interest to them.
  • Capture social profile data: Spacio allows you to capture the social media information of your open house attendees, giving you another platform to connect and build more meaningful relationships.
  • Custom registration forms: Customized sign-in sheets can allow you to capture the data you want for in-person and virtual open house events.

2. Curb Hero: Best digital sign-in sheets



  • Pricing:

    Free for solo agents



  • Available on:

Curb Hero app on tablet and smart phone
Curb Hero digital sign-in (Source: Curb Hero)

What is the Curb Hero app?

Elevate your open house game with Curb Hero. This sign-in open house app is becoming extremely popular with agents, and it’s easy to see why. For starters, it’s 100% free for agents. That’s right, free! The app offers branded templates for popular brokerages like Compass, Century 21, and Keller Williams with automated follow-up to keep your leads engaged.

Notable features

Capturing contact info from open house attendees may seem simple — however, it often comes with challenges like making sense of illegible handwriting, fumbling with pens or pencils, or dealing with downtime due to unreliable internet access. Here are some features Curb Hero has developed to eliminate those headaches.

  • No requirement for internet access: When you’re working at a client’s home, it’s hard to say how reliable internet access can be. It can even be hit-or-miss if you use your own mobile hotspot or cell service. Fortunately, Curb Hero’s sign-in functionality does not require an internet connection.
  • QR code sign-ins: Make the registration process fast and easy for your guests by allowing them to simply scan a QR code. That’s right. No more dealing with illegible handwriting from using pen and paper, or needing to hover over them to walk them through the process.
  • Microsite marketing: Market individual properties with Curb Hero’s microsite functionality, optimized for convenient viewing on mobile devices and social media sites.
  • Data collection & verification: Curb Hero’s lead capture service includes built-in verification and background info collection. It also integrates with over 6,000+ CRMs and marketing tools to allow for multiple ways to follow up with your leads.

3. Open House Wizard: Best for identifying quality leads



  • Pricing:

    $0 to $150+ (14-day free trial)



  • Available on:

Open House Wizard example of a sign-in with agent picture, contact information, QR code, and sign-in instructions.
Agent contact and digital sign-in (Source: Open House Wizard)

What is the Open House Wizard app?

Open House Wizard is my pick for the best app to help you identify quality leads. A big reason it makes this possible is that it makes open houses a breeze with open house checklists to ensure nothing is overlooked. With this in mind, Open House Wizard has the functionality to identify leads that are more likely than others to purchase a house in the near future. Tools like email tracking can also help you figure out how interested your open house attendees are.

Notable features

Quality leads can be just as important, if not more important, than getting a large quantity of leads. To this point, Open House Wizard helps you convert your leads with features like mini property marketing sites, flyers, daily visitor reports, and more. 

  • Hot lead notifications: Those who visit your open house can exhibit certain characteristics that suggest they are highly likely or very interested in purchasing a property. Examples include those who have attended multiple or previous open houses, which can be flagged as hot leads.
  • AI-powered tools: Powered by OpenAI, you can utilize a text chatbot for visitor registration, create open house flyers, get assistance with emails, quickly generate open house forms, collect visitor feedback, and more.
  • Integrated disclosures: Seamlessly integrate disclosures as part of the guest sign-in process for their acceptance and signature.
  • Email tracking: Determine the effectiveness of your open house campaign as well as the interest level of visitors by getting notifications whenever emails are delivered and read.

4. Open Home Pro: Best simple free platform



  • Pricing:

    Free; paid version for $20 per month if billed annually



  • Available on:

Open Home Pro open house sign-in app
Contact collection in app (Source: Open Home Pro)

What is the Open Home Pro app?

Previously acquired by Placester, Open Home Pro is one of the first open house sign-in apps used by more than 90,000 agents. If you want to avoid the headache of trying to understand or figure out how to integrate multiple features into your business model, Open Home Pro is an excellent choice to consider because it really just focuses on having a digital sign-in sheet for open houses.

The best part? Pricing starts free, and you can always level up to the paid version if you’re looking for premium marketing and lead follow-up features!

Notable features

If you’re just looking for a simple, no-frills platform, Open Home Pro is an excellent option to consider for just getting your feet wet in this new era of real estate tech apps! In addition to being able to integrate with your preferred CRMs, the free version lets you use a digital sign-in sheet for an unlimited number of open houses, create single-property websites for marketing, and provides the ability to share to social media. 

Although not a comprehensive list of features, the paid version provides the following notable functionality:

  • Custom sign-in questions: Ditch the standard list of questions and have your clients answer the questions you’re really burning to know! Custom questions can include options for multiple choice, yes/no, and plain text responses.
  • Personalized email branding: Stand out from the competition by having your emails customized with your company branding!
  • Automated follow-ups: Save time from having to follow up with individual clients with the use of automated emails.
  • Seller summary reports: Keep your sellers updated as to the effectiveness of the open house events with reports that show details on each individual visitor.

5. Happy Open House: Best for quick setup



  • Pricing:

    Starts at $10 a month (14-day free trial)



  • Available on:

App displayed on a mobile phone and tablet with a QR code and sign-in sheet.
Digital sign-in with QR codes (Source: Happy Open House)

What is the Happy Open House app?

As a real estate agent, your time is valuable! That’s why I love Happy Open House’s app. You can sign up for the service in a matter of seconds, with only another few minutes to complete set up. After that, you’ll be on your way, and you can focus on other tasks! You’ll be able to bring your open house ideas to life with the app’s intuitive setup, which allows you to include property details and photos and customize questions for your visitors.

Additionally, while there is no free version of the app, there is a 14-day free trial, and you can sign up without needing to provide a credit card.

Notable features

If you want to level up your business without spending too much time, Happy Open House can get you up and running with its platform in a matter of minutes. Despite being able to get set up quickly, you’ll still have access to a number of useful features, such as:

  • QR code and custom sign-in questions: Allow your open house guests to quickly sign in by scanning a QR code, and get answers to questions specific to your property and seller’s needs with custom registration questions.
  • Hot lead indicators: Quickly identify motivated buyers with reports that show who has visited a property more than once.
  • Bulk emails: Easily notify leads of updates or news with mass email messaging.
  • Seller reports: Keep your sellers happy with regular reporting that contains details of the foot traffic they’re getting from the open houses.
  • CRM integration: Automatically add and sync contacts from your existing CRM, marketing platform, or other similar app.

Honorable mentions

These last three programs are worth mentioning, even though an app isn’t available. They may not be widely known, but that doesn’t mean they can’t make a big impact on your business. Take a look at these web-based products to see if any of them are right for your business.

Pro tip: You can make any web-based program a button on your phone’s home screen so it appears as an app and is easily accessible.

  • For iPhones: When you’re on the website, tap the menu button (looks like a rectangle with an arrow pointing up). Scroll down and select “Add to Home Screen.”
  • For Androids: Go to the website you want to add and tap the menu (looks like three dots in the upper right corner). Tap on “Add to Home Screen.”

Showable



  • Best for:

    Maximizing showings



  • Pricing:

    $0, $9, or $29 per month



  • Available on:

    Web Only

Showable dashboard with woman holding a tablet.
Analytics dashboard (Source: Showable)

What is the Showable app?

Showable is your new secret weapon for killer open houses! This open house app includes all of the perks and simplicity of digital sign-in with the added benefits of appointment scheduling, virtual tours, email templates, and marketing.

Showable features that make open houses easier

Showable handles follow-ups for you, so staying in touch with potential clients is a snap. Connect with agents who have shown the home by sending broadcast emails directly from your dashboard. Agents can also request showing appointments quickly through an online booking calendar, making scheduling showings hassle-free.

Kagent



  • Best for:

    Showing feedback



  • Pricing:

    $25 per month



  • Available on:

    Web Only

QR code on iPad that shows open house information.
QR code ability (Source: Kagent)

What is the Kagent app?

Kagent is an excellent tool to use if you want feedback from your open house attendees. This is something you can use to boost attendance and enhance your visitors’ open house experience. With QR code functionality, attendees can quickly and easily register and access your custom surveys.  And, because Kagent sponsors a prize drawing (at no cost to you), they’ll have an incentive to register using your QR code.

Kagent features that make open houses easier

Kagent simplifies open houses with QR code generation, quick surveys, and a streamlined design. It took me less than five minutes to assemble an open house sign-in sheet, including setting up my account. Kagent connects with over 3,000 CRMs and other real estate tools. The standard version of Kagent is free for 1 month, after which pricing starts at $25 monthly.

Real Team Code



  • Best for:

    One-click reports



  • Pricing:

    Starts at $20 a month (billed annually)



  • Available on:

    Web Only

detailed agent dashboard with lead contact information and property details.
Agent Dashboard (Source: Real Team Code)

What is the Real Team Code app?

Generating reports with the data you need is often a time-consuming and tedious process. However, Real Team Code simplifies that and allows for one-click reports through the regular use of its platform. Once all of the sign-in data for an open house event has been collected, you can easily download the information and generate reports catered to your specific audience, whether it be sellers, team leads, or brokers.

Real Team Code features that make open houses easier

Coordinate with agents, gather feedback from visitors, and handle other essential tasks related to hosting a successful open house. Step One? Create your event. Step Two? Manage communications and collect information. Step Three? Download the data and generate reports. Everything you need for a successful open house and lead generation is at your fingertips.

Methodology: How I chose the best open house apps

In selecting the best open house apps real estate agents can use to get more leads, the methodology at The Close considered factors that would ultimately increase your odds of becoming a successful real estate agent. Having more leads is key to eventually landing a client, so you’ll want as many opportunities as you can get when it comes to finding and nurturing potential business relationships.

The factors I considered when researching open house apps centered around the potential return on investment, likelihood of generating leads, amount of time needed to learn or set up the model, as well as what its current and former customers have thought of the platform. 

Here are the factors I looked into:

  • Affordability
    • I don’t know about you, but price is often one of the first things I look at for a new product or service! That’s because I know there’s always a small risk that I might not get enough value for what I pay for.
  • Features
    • I evaluated the specific set of features offered by various open house apps in determining how they compared with competitors, and whether they’d give an agent a leg up in the industry.
  • Ease of use
    • Time is money! The easier an app is to use, the less time you’ll need to spend setting it up, and the more you can focus on other aspects of your business.
  • User reviews and ratings
    • Probably one of the best ways to get an idea of what your experience will be with an app is to see what current and former users have to say about it.

Frequently asked questions (FAQs)




Bringing it all together

Hosting an open house should be fun and focused on building relationships to sell your listing. Ditch the old-school pen and paper that can get lost and messy. Open house apps allow agents — both tech-savvy and not — to get quality contact info and feedback while spending more time getting to know potential clients.

What open house apps do you use to connect with leads and promote your listings? I’d love to check out some new and upcoming apps to review. Let me know in the comments!

The post 5 Open House Apps Agents Use to Get More Leads in 2025 appeared first on The Close.

250+ Real Estate Words to Market Your Next Listing

Throughout your real estate career, you’ll write countless property listing descriptions. The words you choose can shape buyers’ perceptions and impact a seller’s success — but after the hundredth “charming, cozy retreat,” those words can start feeling stale! To help, I’ve put together over 300 descriptive real estate words that can turn an ordinary listing into one that truly connects with potential buyers.

A preview image of The Close's real estate words downloadable PDF

General real estate words to use when selling a house

Mastering the art of using home description words in your property listings can make a huge difference. The right language helps showcase a home’s layout, features, and amenities in a way that captures buyers’ interests.

A well-crafted description can make a listing more persuasive and engaging, drawing in more leads. However, while it’s essential to be descriptive, remember to avoid exaggeration to manage client expectations. Here’s a collection of some general but catchy real estate advertising words.

one-of-a-kind gemcleverly designedpride of ownershippet-friendly
a rare findimmaculate conditionturnkey propertysolar panels
an absolute must-seeinfinity poolflowing layouthome library
pristinewraparound balconyenergy-efficientsmart home
freshly paintedmodern amenitiesfitness roomalfresco dining
move-in readypicturesquewine cellarfire pit
brand newpanoramic viewsprivate backyardstriking
stunningunobstructedwell-manicuredsecurity system

Descriptive terms for neighborhoods and locations

When describing a neighborhood, consider its unique appeal to different types of buyers. Is it a prestigious gated community? Is it a trendy place bustling with energy? Is it nestled in nature? Your listing should paint a picture of what life would be like in this neighborhood. Highlight amenities such as nearby parks, schools, healthcare facilities, and shopping and dining centers.

convenienteclectic neighborhoodquick commute toquaint
prime locationcentrally locatedperched aboveproximity to schools
vibrant districttree-lined streetcovetedtranquil
gatednestled betweenup-and-coming areaaccess to major highway
livelya stone’s throw fromaccessiblepedestrian-friendly
downtownclose to hiking trailscul-de-sacsafe and secure
biker-friendlygolf course communitycultural hubscenic
bustlinglakesidewaterfrontserene

Luxury real estate descriptions

When you’re selling a luxury property, your website must have amazing photos and impactful real estate graphic design. In addition to stunning visuals, you need a refined, detail-rich listing that evokes exclusivity. What type of marble graces the kitchen countertops? Does the home feature bespoke furnishings? Who designed the interiors? 

When communicating with affluent clients, it’s essential to be very specific in highlighting the properties’ distinctive features. Many luxury buyers value bespoke details and exceptional craftsmanship, expressing their desire for out-of-the-ordinary homes.

bespokeprestigiousglamorousgrand
luxuriousopulentoasisfine craftsmanship
exquisitepedigreesprawlingcustom-built
sought-afterartisanmajesticmansion
sophisticatedchic detailingZen-likeelite
top-of-the-linehigh-enddesigner finishesstate-of-the-art
lavishexclusiveprivate retreatsecluded
covetedmasterpiecetastefulvast

Historic real estate descriptive words

Coming up with property listing descriptions for a historic home can be an opportunity to tell a story. Highlight the property’s architectural heritage, historical significance, and timeless charm. Emphasize how much was done to preserve the home’s authenticity while blending in modern comforts. Make your listing stand out by using words that capture the essence of the home’s past and enduring beauty.

HeritagerefurbishedromanticRenaissance revival
classiclovingly restoredantiqueperiod property
old-world charmnooks & cranniesrusticTudor
Queen Annepocket doorherringbone tilesstoried past
Victorianwrought ironhistoric charmrestored beauty
vaulted ceilingsoriginal charactercarvedGeorgian style
vintage appealstep back in timecrown moldinghardwood floors
preserved architecturerich historyintricateColonial-era

Real estate words for pricing

Pricing is one of the most critical factors in any real estate transaction, and how you describe it in your listing can influence buyers’ perceptions of the home’s value. The right words can create a sense of urgency or even exclusivity.

well-pricedcompetitively pricedaffordable luxurygreat value
priced to sella smart investmentwon’t last longpriced below market
incredible dealrare opportunitymotivated sellerexclusive opportunity
premier offeringnewly pricedprice improvementadjusted for today’s market

Words to describe interior design

Interior design plays a huge role in a home’s appeal, and the right words can help buyers feel the space before they ever step inside. Choosing the right descriptive language can make all the difference. You can choose to describe the home’s aesthetic by naming different design styles or highlighting certain features and functionality.

Timeless elegancerustic charmArt DecoUrban chic
modern sophisticationcustom built-insrich mahogany floorsScandinavian
sleekopen-concept designcustom walk-in closetFrench Country
minimalistflexible living spacesfloor-to-ceiling glass panelsClassic European

Terms to describe the atmosphere

A home’s atmosphere is what makes it feel inviting, comfortable, and memorable. The right words can evoke emotion and help buyers picture themselves in the space. Whether the home exudes warmth, elegance, or tranquility, using descriptive language can make all the difference in your listing. While interior design words focus on tangible elements like materials, finishes, and layout, atmosphere words capture the emotional and sensory experience of being in a space.

warm and invitingnestled in naturepeacefulbright and airy
hidden oasisvibrantmeticulously curated spacehotel-inspired living

Architecture terms

A home’s architecture shapes its identity. The right words can showcase a property’s craftsmanship, historical significance, or modern innovations, helping buyers appreciate its distinctive character. Whether highlighting grand exteriors, unique design elements, or structural features, these words will make your listing stand out.

modern minimalistsleek contemporaryFrench Chateaucustom stained-glass windows
mid-century modernMediterraneanIndustrialhand-carved wooden accents

Real estate words to describe bedrooms

When writing about your listing’s bedrooms, don’t just list the important details like size and layout — talk about the standout features. Is there a walk-in closet, a rain shower in the bathroom, or a picturesque bay window? Highlight architectural features, too! Buyers want to hear about cozy alcoves and features that will make their bedroom a private oasis.

Don’t forget to mention the views from the bedroom! Help potential buyers picture themselves waking up to something special.

floor-to-ceiling windowsold-fashionedpeacefulsoothing
mirrored closet doorsintimateposhdimmer switches
double dresserreading nookdecorative wallpapercomfortable
skylightwalk-in closetmotion sensor lightingtray ceiling
accent wallbuilt-in closet organizersair purifierwainscoting
mid-century drawersexposed beamswall-mounted TVking-sized
terrace with city viewsleading to a balconyblackout curtainsenormous
study alcovepristineremote-controlled blindsmassive

Real estate terms for kitchens

There are many studies that show that kitchens have a major influence on buyers’ decisions about a house. When showcasing kitchens in your listings, emphasize their functionality and features. Are there any chef-grade appliances? Which amenities are included in the purchase? Describe the kitchen’s layout, quality of appliances and cabinetry, or the type of sink. With a strong kitchen description, it’s easier for potential buyers to envision themselves in the home.

smart kitchen technologygourmetsleekcustom cabinetry
spaciouswine fridgeopen-conceptdouble oven
coffee barwater filtration systemwalk-in pantrygas range
granite countertopseat-in kitchenfarmhouse sinkbuilt-in microwave
bar stoolstasteful finishkitchen islandsoft-close drawers
chef-grade appliancesbespoke chef’s domainbreakfast nooksubway tile backsplash
butler’s pantryceramic tile flooringbreakfast barpendant lighting
contemporaryFrench door refrigeratormarble countertopsultramodern

Real estate agent words for living rooms

In addition to the kitchen, the living room is the heart of the home. It’s where household members gather, host friends, entertain guests, or relax after a long day. Therefore, when describing the living room in your listing, focus on its ambiance, whether it has an open floor plan, natural lighting, or a moody design. Mention important details of the living room, such as the brick fireplace, designer lamps, and built-in shelving units.

Don’t forget to create a narrative that will resonate with your audience! Tell them about the future gatherings they will host in the living room or the cozy evenings they’ll spend on the huge sectional couch.

laid-backversatile floor planairystone fireplace
lounge arealight-filledinvitingwelcoming ambiance
built-in bookshelvesopen-conceptpicture windowsart wall
sun-filledplush carpetingstylish decordeck with seating
outdoor living spacecozy fireplace nookdesigner chandelierarched doorway
grand staircaseoversized sectional sofabuilt-in media consolebathed in light
statement piecesneutral color paletteintegrated audio systemthoughtfully designed
dramaticentertainer’s dreamperfect for hostingsweeping staircase

Real estate buzzwords for bathrooms

Bathrooms are among the most important rooms in a home. So, when describing bathrooms in your property listings, ensure you highlight both functionality and style. Emphasize key features such as the number of bathrooms inside the property, standout amenities (e.g., energy-efficient fixtures, heated floors, and double vanities), and any recent upgrades.

double vanityclawfoot tubglass mosaic tilesbronze robe hooks
designer fixturesrainfall showerframeless glass showertriple sconce lighting
floating vanityen suiteheated floorssteam shower
ceramicbacklit vanity mirrorpowder roomhalf bath
porcelainLED lightingjetted soaking tubquartz countertops
sliding doorsensor faucetshigh-pressureindoor sauna
bidettowel warmerItalian marblewater-saving
gold showerheadfreestanding hot tubambient lightingcustom tile work

How to use real estate words in your listings

It’s one thing to choose a variety of real estate words, but you also need to put them together strategically to make the magic happen! Here are examples of how to swap out generic descriptions for vivid, evocative language that captures buyers’ attention.

  • Instead of: “Cozy home with nice features in a great location.”
  • Say: “This welcoming home boasts a bright living space with tasteful finishes and is just steps from a lively town center.”
  • Instead of: “Large house with an updated kitchen.”
  • Say: “This spacious home features a modern kitchen with sleek countertops, custom cabinetry, and top-of-the-line appliances.”
  • Instead of: “Home near a great neighborhood.”
  • Say: “Located in a vibrant, walkable neighborhood just steps from trendy cafes, boutique shopping, and highly-rated schools, this home offers the ultimate urban lifestyle.”

Tips for writing property listings with real estate descriptive words

Writing property listings doesn’t have to be complicated, and you can check out our guide on how to write creative listing descriptions!

  • Know your audience. Research and understand the preferences and lifestyles of your target audience. For example, if you’re marketing a home for young professionals, mention the home’s proximity to the business district, nightlife, and airport. Align your language with the demographic you’re targeting. Check out our real estate listing marketing plan for strategies to market your listing more effectively.
  • Highlight unique features. Indicate what sets your property apart from others. Be specific about what sets it apart, whether it’s distinctive architectural details, historical significance, recent renovations, or energy-efficient upgrades. Every detail counts — even simple curb appeal ideas like fresh landscaping, stylish house numbers, or a well-maintained walkway can enhance a home’s first impression. Emphasize distinctive aspects of the property by using specific and evocative terms.
  • Be specific. Provide detailed and concrete information about the property. For example, instead of using “sleek” to define a kitchen, mention the brands of appliances, the type of flooring, and who designed the bar stools. If you’re enhancing listing photos digitally, consider using one of the best virtual staging software to create realistic and appealing interiors. Also, ensure your descriptions reflect changes to the property. Being specific demonstrates your attention to detail as an agent.
  • Appeal to the buyer’s senses. Use words that evoke emotions and help buyers imagine the lifestyle the property offers. Tell them about enjoying coffee on the wraparound porch, cozying up by the fireplace, or hosting gatherings in the backyard. But even the most vivid descriptions need strong visuals to back them up. Check out our real estate photography tips to ensure your listing captures the home’s best features.
  • Use action-oriented language. Encourage potential buyers to take the next step! Adding in a short line like “Schedule a private tour now” or “Don’t miss the opportunity to experience this stunning home firsthand” can prompt potential buyers to further engage with your listings.

Frequently asked questions (FAQs)




The final walkthrough

The right words can make all the difference in attracting buyers. Always tailor your language to fit your audience and highlight what makes each property unique. While these words help craft compelling descriptions, you can take your marketing even further by using the best real estate keywords to improve SEO, attract more leads, and maximize your reach.

The post 250+ Real Estate Words to Market Your Next Listing appeared first on The Close.

Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood

In my experience, farming for your real estate business can be one of the most lucrative and dependable lead generation strategies for agents. It’s easy to get started and reasonably inexpensive — just think about it this way: your commission from selling just one home could pay for your farming efforts throughout the year. 

We’ll walk you through our detailed approach to farming, outline the costs involved, and review all the tools you’ll need.

What is farming in real estate?

Real estate farming is a lead generation and marketing strategy agents use to generate consistent business from a specific geographic area.

Agents “farm” a specific neighborhood by providing consistent value while cultivating relationships and generating leads that evolve into long-term clients. This practice also helps build a reliable business. Ultimately, the goal is to become the local expert and go-to agent for a particular geographic area.

📌   Pro Tip

Geographic farming is not to be confused with demographic farming, where you focus marketing efforts on a set of people such as first-time homebuyers, seniors, military personnel, or even equestrians or golfers. You can read more about great real estate niches here.

How to approach real estate farming: 4 steps

info graphic explaining the four steps of farming: choose your neighborhood, plan your content, set up a tracking system, and start delivering on value
There are four basic steps to real estate farming — by staying on track with these, you’re close to establishing a sustainable lead generation strategy.

1. Target the Right Neighborhood

The success of your farming strategy depends on choosing the right area. A good farm includes between 100 and 250 homes, but note that each home you add to your farm increases your budget. You’re looking for consistency, and this can quickly rack up costs.

Many agents start with too many homes, can’t keep up, and drop their farming efforts after only a few months. Keep your farm small to maximize your effect and lead generation probability.

Using some easy napkin math, find an area where there’s healthy demand and where homes are actively listed for sale with a solid turnover rate. There is no point in farming an area that isn’t very active.

Computing for the turnover rate

To get the rate of homes sold/turnover rate, look back 12 months to see how many homes were listed for sale in your farming area, and how many sold. You can find this information in Zillow or your multiple listing service (MLS). We want to know the rate of homes sold to tell us how many months of inventory are in this neighborhood. Take your time frame (let’s say, one year or 365 days) and divide that by the number of homes sold.

For example, if there were 16 homes sold in your farm over the last year, we can divide 365/16 to get 22.8. So now we know that for your farm area, the rate of homes sold is roughly 23 days.

Stick with me to get the absorption rate. To do this, we’ll multiply the number of homes sold by the rate of homes sold.

Sticking with the example above, let’s say there are two active listings in your farm. So we will do 2 x 22.8 = 45.6 (or about 1.5 months). That’s a reasonable absorption rate — the average varies, but as a quick rule, you’re looking for less than three months.

Now you know that the current market conditions of the farm you’ve chosen are pretty hot — as long as market conditions remain consistent. 

Next, gather information on your farm area and get to know the market backward and forward. In addition to understanding average sales prices and days on market (DOM), you’ll need to know the average age and income of homeowners, typical home styles and age, local employers, upcoming developments, zoning and permitting regulations, neighborhood amenities, and other local agents who might be competition. Use the tools at your disposal, like your local MLS and market reports from a place like Altos Research.

Arming yourself with neighborhood knowledge will immediately help you stick out when you get a lead from your efforts.


2. Plan how & when to deliver value to your farm

Agents crushing the neighborhood farming game deliver consistent value to residents in their farm areas. Successful outreach is more than papering the neighborhood with your branded message. It’s about offering something helpful to locals, like a market report, local event, social media group, or a neighborhood website.

Sample neighborhood update postcard from Postcardmania with nearby homes that have recently sold.
Stand out with your ads and use vibrant, clear, and eye-catching visuals that get your business noticed.

This neighborhood strategy goes a long way in easily establishing you as the local expert. It’s also easy to do — once a month, send out your postcards to your farm. We like PostcardMania for this because their designs are simple. Try to include images of the recently sold homes—your farm will recognize the homes and they will come to associate you with the neighborhood.


3. Make a plan to manage & track your leads

Your real estate farming leads differ from those you pay for or capture on your website, so be sure you’re tracking them separately. A solid customer relationship manager (CRM) allows you to tag farm contacts individually, as well as automate digital communication like email or text messages. It also creates a record of the value you’ve delivered over the life of your farming activity. Plus, you can carefully track each reply to ensure you promptly follow up at every point of contact.

Check out all our top CRM picks in our guide to the best real estate CRMs. One of our top picks for the best overall real estate CRM is LionDesk (powered by Lone Wolf Technologies) — it’s affordable and packed with real estate-specific features ideal for farming.


4. Start delivering value

You’ve chosen the right farm area, made a plan to deliver consistent value, and set up a system to manage and track your interactions. Now it’s time to set up your automated communications and send out high-touch outreach with postcards and market updates.

Successfully farming a territory combines long-term automated communication and smart, day-by-day personal follow-up. As we’ve said, staying consistent is key — and you should start to hear from your potential clients after a few months. However, if you treat farming as a set-it-and-forget-it strategy, you won’t be as effective.

Now that you’ve set up your strategy, it’s time to go outside the box — think neighborhood events, knocking on doors, and circle prospecting your farm. We’ll dive into that next. But that’s all to say: If you’re active in the communities you serve, your clients (and your wallet) will thank you.

Are you looking for more clever real estate marketing ideas to up your game? We’ve got you.

📌   Pro Tip

Market Leader is a tool you can use to help automate real estate processes from the beginning stages of lead generation, all the way to closing a deal. Its lead intel functionality can track and analyze behaviors of your contacts and alert you to potential hot leads based on their activities. You’ll also get a committed number of exclusive leads from your area. Additionally, Market Leader can help you automate marketing campaigns, seamlessly integrate with social media, manage your own branded website with MLS listings, and more.

Visit Market Leader

How much does it cost to get started? 

So yes, unfortunately, there will be a cost to getting started. But if done right, your efforts can pay off tenfold! And while it can be tempting to cheap out on products and services, sometimes you really do get what you pay for. Try to keep that in mind, as you may not get a sufficient return on investment with less expensive offerings. 

Startup costs for everyone will vary. However, I’ve run through the numbers for what I would consider a fairly typical real estate farming operation of 250 homes. The bottom line estimate comes out to around $11,000, broken down as follows:

Regularly scheduled postcards (250 × 8 = 2,000; estimated cost $1/card)$2,000
On-demand property status postcards (250 × 12 months = 3,000; estimated cost $1/postcard)$3,000
Quarterly letters (250 × 4 = 1,000; estimated cost $1/letter)$1,000
Door hangers for your annual door-knocking session (250 @ $2/piece)$500
Neighborhood website (e.g., Parkbench)$3,500
Farm-specific content for your websiteFREE
One sponsored event$1,000
Total$11,000

We go into each tool and how to use each one for your farming strategy in the next section.

Understandably, $11,000 as an estimated startup cost can be an alarmingly high figure, I’ll give you that. But try to put it in perspective and look at the bigger picture, as farming can be a crucial part of growing your real estate business

For instance, considering a typical home sales price of $400,000 with a standard 3% commission, that would equate to gross earnings of $12,000. In other words, getting just a single client from this farming operation would be enough to cover these startup costs.

Essential real estate farming tools you’ll need

Having the proper tools is a key part of running an effective real estate farming operation. Many of the tools we’ll cover have been mentioned in the cost estimate in the prior section. Here, I’ll go through each and how they can be an effective part of your real estate farming operation.

Type of ToolEstimated CostRecommended Update FrequencyPurpose
Real estate postcards$1 per card4-8 times per yearDirect mail to showcase expertise in your local market
On-demand postcards$1 per cardWhenever a home is listed or soldProviding up-to-date information to potential clients
Blog content$0At least monthlyProvide a summary of local market updates and events
Market update letters$1 per homeQuarterlyMarket insights and updates from the past quarter
Website$3,500+ annually1-2 times monthlyOne-stop-shop to showcase your brand, expertise, and experience
Door hangers$2 eachAnnuallyAdded touchpoint to establish your local presence
Home value updates via email$300 annuallyMonthlyKeep homeowners informed of their home value
Sponsored event$1,000+AnnuallyIn-person meet and greet

Regularly scheduled real estate postcards

Direct mail is the backbone of your farming campaign. Postcards and flyers are the ideal tools to convey messages, statistics, and authority to your farm area.

Use direct mail to deliver quarterly touches. Mix it up with a snapshot of the market, recipe, inspirational quote, joke, or sports schedule — anything that will provide value to your recipients.

calendar postcard as a sample, with the months and dates, as well as the agent headshot and contact info on the right hand side.
Sample calendar postcard mailer (Source: ProspectsPLUS!)

ProspectsPLUS! has dozens of geographic farming campaign postcards, perfect for quarterly mailings that keep you top of mind.

On-demand postcards

Using on-demand postcards to notify potential clients about recent sales and listings in their neighborhood can be an excellent way to showcase your brand, expertise, and ability to stay up-to-date with the latest market trends. 

Additionally, from a homeowner’s perspective, receiving these updates can be minimally invasive and quick to glance through. It can serve as a potential motivating factor and an excellent way for you to get new listings if they are intrigued by the information they’re presented with, like a nearby home that fetched a high sales price. If they were on the fence about selling, then you might be the first one they call once they change their mind to see how much they might make by putting their home on the market!

Example of a farming postcard (Source: PostcardMania)

If you don’t have a service provider to help with this, you can use PostcardMania. In addition to bulk mail and direct mail services, PostcardMania can also provide guidance with designing your postcards.

Farm-specific content on your blog

Your farm area should have a dedicated section on your website where you can post weekly updates about the micro-neighborhood market, neighborhood goings-on, and even events in and around town. Your content can be short and sweet, with five or six sentences and a picture.

Sample website designed by AgentFire
Sample website designed by AgentFire (Source: AgentFire)

If you’re in need of a website or want to revamp an existing one, AgentFire is one of my favorites. Besides offering readily available templates for agents wanting to get up and running quickly, it allows for a high level of website customization and is packed with features like IDX integrations, engagement and conversion tools to capture quality leads, and other SEO tools.

With that being said, remember that your website should serve multiple functions. It should be a hub for information on your neighborhood and showcase to potential clients that you’re the local expert.

Market update letters

A real estate letter can share in-depth, thoughtful market insights and analysis, but it’s also a chance to talk about what’s going on in your business or give shoutouts to those doing good work in your community. Share messages that communicate that you’re the expert for buying and selling homes, but — perhaps just as importantly — you’re also the expert at living in your community.

letter sample with branded letterhead and envelope demonstrating a typical prospecting letter.
Example market update letter (Source: Hawaii Life)

If you’re farming a luxury, higher-end neighborhood, consider your design elements. You can use a service like Coffee & Contracts to put together a high-end, aesthetically pleasing, branded market update for your farm.

Neighborhood website



  • Frequency:

    New content one to two times a month



  • Typical annual cost:

    Starting at $3,500



  • Our suggested provider:

    Easy Agent Pro



  • The Close resource:

    Best Real Estate Website Builders

With Easy Agent Pro, you can create an unlimited number of neighborhood sites. This helps establish your credibility and improves your website rank in the top results for SEO. For example, Keeton & Co Real Estate has 19 different neighborhood sites for Goochland, Ga. Each one of these sites includes a small summary of the area, notable points of interest and activities, nearby restaurants, and amenities.

Actual Easy Agent Pro website (Source: Keeton & Co Real Estate)

As a tip, also try including interviews with neighborhood business owners, local news, coupons, and, of course, all the latest information about the real estate market.

By choosing to work with Easy Agent Pro, you’ll be able to create websites that are focused on driving engaged leads directly to your website. There are other providers on this list that focus on SEO, but we like how easy it is for agents to make small edits to these premade pages. Book your free consultation below.

Door hangers for your annual door-knocking session

You might think that door hangers might be a waste of time and money. After all, before I got into the real estate business, I would just throw away any door hangers I got on my home!

However, it wasn’t until I became more experienced that I realized door hangers are most effective when you’ve already had some form of communication with the residents. This way, residents already know of you and the value you’ve already provided, making them more likely to read the door hanger and reach out to you.

Sample door hangers from ProspectsPLUS!
Sample door hangers from ProspectsPLUS! (Source: ProspectsPLUS! template)

I looked into a few different services for door hangers and fell in love with ProspectsPLUS. It has door hanger templates for a wide range of uses, such as agents looking for listings, agents posting updates on recently sold properties, properties that have recently been listed, and more. ProspectsPLUS also provides the option for you to design your own door hanger by uploading a customized design.

📌   Pro Tip

Keep safety in mind when knocking on doors. Ensure you have established precautions when door-knocking (letting another person know where you will be, or doing door-knocking with a partner, like a lender or another agent, are great ideas). And, check out The Close’s article on Realtor safety tips to keep yourself out of harm’s way.

Automated home value email updates

Many homeowners struggle with being able to confidently estimate the value of their home. In this sense, it’s an area where you can provide a lot of added value with the use of automated home value email updates.

Regular email updates can allow homeowners to track the value of their home over a period of time, and can be a good motivating factor when it comes to deciding whether they want to sell the home and use you as their agent.

An example of an estimated home valuation report
An example of an estimated home valuation report (Source: Zillow)

Zillow has a feature called Home Reports that will allow you to obtain regular updates about a specific home’s property value. It calls its property valuation estimates a Zestimate, and one of the things I personally love about its Zestimates is that it has data showing the accuracy of its figures. For example, as of the time of this writing, Zillow states that its nationwide median error rate for listed homes is 1.94%, while the error rate for off-market homes is 7.06%.

An annual sponsored event

Whether you’re throwing a summer block party and BBQ, a holiday gathering, a wine tasting, or a Super Bowl watch party, events are a fun way to meet and greet community members. And considering that more than a third of buyers used a real estate agent they knew or were referred to (according to the National Association of Realtors), this is a fantastic method to expand your sphere of influence to get more buyer leads.

If you’re new to events, start with something you know will be a hit, like a pumpkin giveaway in October or a trivia night with great prizes. Or, try sponsoring a neighborhood garage sale, a community fireworks display in July, or a community service project with plenty of food and drinks afterward to celebrate all that hard work.

📌   Pro Tip

Another unique tool you could use in your farming activities is to deliver pop-by gifts. These small and inexpensive gifts you can send on an occasion, like a holiday, or to simply encourage interaction. To learn more pop-by gift ideas, check out our article, Clever Real Estate Pop-by Ideas to Get More Referrals..

Where does social media fit into real estate farming?

Social media doesn’t replace traditional farming techniques, but it can go a long way in enhancing them. Many local neighborhoods have their own Facebook groups. Some homeowner associations also have dedicated websites and social profiles, not to mention active residents on social platforms.

We’ve got you covered if you’re looking for a deep dive into social media post ideas. The Close’s own Sean Moudry suggests this proven, unique social media approach to farming:

Start by connecting with members of your farm area using your personal social media profile. Then, using Facebook, create a custom audience for specific posts that includes only the people in your farm.

Sean’s strategy is great for promoting any neighborhood-specific content you’ve created for your website, like market updates or neighborhood guides.

Real estate farming Frequently Asked Questions (FAQs)








Bringing it all together

Real estate farming is an effective means of prospecting and developing a consistent source of seller and buyer leads. The best part about farming is that the rate of return on your investment improves over time as your messaging gets sharper, more people recognize you, and your sales stats in the neighborhood improve.

Have a real estate farming idea we didn’t cover? Let us know in the comment section!

The post Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood appeared first on The Close.