Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Real estate flyers are a must-have in every top agent’s toolkit. With a sharp design and the right message, flyers will help you promote listings, build your brand, and attract your next client. If you want a serious marketing upgrade, I’ve rounded up 15 real estate flyer examples to spark ideas and help you craft your next winning campaign.
1. Real estate flyer template showcasing property features
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop
This sleek, high-impact flyer is perfect for agents who want to spotlight all the best features of a listing in one visually engaging package. With bold headlines, spacious photo sections, and a modern color scheme, it commands attention while keeping the info easy to digest. It’s ideal for listings packed with standout amenities!
Canva subscription starts at $15 per month per agent
Editor:
Canva
Want to build your street cred in your neighborhood? This real estate flyer example is an innovative, polished way to showcase your latest sale and start conversations with nearby homeowners. With a clean layout, bold pricing, and room for all key specs, it’s a professional, no-fuss design that makes your success story clear at a glance.
13 Just Sold Postcard Examples & Templates (+ Resources)
3. Just listed template for real estate flyer
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
This elegant template highlights a new listing’s best qualities while maintaining a clean, editorial style. The multiple photo slots and dedicated “Why You’ll Love It” section allow you to connect emotionally with buyers while delivering need-to-know facts. It’s a perfect match for agents looking to blend sophistication with sales strategy.
Canva subscription starts at $15 per month per agent
Editor:
Canva
This modern realtor flyer example clearly states that something special is happening. Its large, eye-catching fonts and minimalist layout put the event front and center. It’s an excellent pick for agents hosting a high-interest open house and wanting to drive real foot traffic.
15 Open House Invitation Templates & Tips to Attract Buyers
5. Agent introduction real estate flyer template
Cost:
Agent Crate subscription starts at $39 per month
Editor:
Canva
First impressions matter, and this real estate flyer helps you make a warm, professional one. With a strong visual layout, space for a friendly photo, and a section dedicated to “why work with me,” it’s perfect for farming new neighborhoods or dropping in mailers to build local visibility. Bonus points for the fun personal touch that makes you memorable!
With its red font, this flyer nails the urgency and excitement of a live property auction. Whether you’re working with first-time homebuyers or seasoned investors, this design lays out everything they need to know — timing, location, registration details — without overwhelming them. It’s a great way to build buzz and boost attendance.
7. Flyer template with neighborhood market updates
Cost:
$10
Editor:
Adobe Express
Keeping your sphere informed is a surefire way to build trust and stay top of mind, and this market update flyer makes it easy. With five clean, data-filled designs, you can share local trends and listings in a professional yet approachable way. It’s excellent for monthly touchpoints or newsletter inserts.
8. Spotlight high-end features with this magazine-like flyer
Cost:
Envato subscription starts at $16.50 per month
Editor:
Adobe Photoshop / Adobe Illustrator / Canva
I know — this premium template feels more like a luxury lifestyle magazine spread than a typical real estate flyer. It’s ideal for showcasing high-end properties with stunning visuals and room to highlight premium amenities like wine cellars and spa baths. If you’re marketing to luxury homebuyers, this one delivers on sophistication.
This roadmap-style real estate flyer example builds confidence by breaking down your selling process into digestible steps. It positions you as the expert while helping potential clients understand what to expect every step of the way. It’s a great leave-behind after listing consultations or open houses where you want to reinforce your value proposition.
If you want something straightforward and bold, this flyer does the job without fluff. The bright colors and strong typography make it stand out in a sea of mailers and bulletin board posts. It’s a smart choice when you need to get the word out fast without sacrificing quality.
This flyer is designed to exude elegance and make high-end listings look even more aspirational. Its angular layout and crisp fonts give it a sleek edge, while the multiple image spots let you highlight luxury amenities. It is ideal for marketing cabins, vacation homes, or upscale retreats with a serious wow factor.
This flyer gives off a fresh, modern vibe that renters will appreciate. With soft curves, calming colors, and inviting imagery, it’s perfect for marketing posh apartments or urban rentals. Plenty of space for contact info and a short pitch make it super functional for leasing agents on the go.
This flyer makes the complex home-selling process feel manageable and straightforward. Its step-by-step layout walks homeowners through each phase, making you look like a true professional with a plan. Great for listing appointments, home evaluations, or follow-ups with curious sellers.
This modern design feels more like a retail ad than a traditional flyer — and that’s precisely why it works. Strong color blocking and bold fonts make it ideal for promoting office space, retail locations, or pop-up venues. It’s eye-catching enough to turn heads and informative enough to convert inquiries.
15. Find your dream home real estate flyer template
Cost:
Free
Editor:
Adobe Express
With its bright colors and playful design, this flyer brings a sense of excitement to the home search. The large headline grabs attention immediately, and the clean layout keeps your message clear. It’s an excellent template for first-time homebuyer campaigns or direct mail to generate leads.
You must tap into your creative side when creating real estate flyers. For some of us, it’s not that easy. The goal is to make real estate flyers that pop, so nailing the design and customization is essential. Here’s how to do it:
Pick the right design template:
The first step in creating a killer real estate flyer is choosing the right design template. Think about the property’s vibe and who you’re trying to attract. Is it a sleek, modern condo or a cozy family home? Choose a template that matches the property’s style and grabs attention. A great design sets the stage for the rest of your flyer.
Customize to maximize impact:
Now that you’ve got your real estate flyer template, it’s time to make it your own. Customizing your flyer is where the magic happens. Swap in your brand colors, choose fonts that reflect your style, and use the best images you’ve got that will show off the property’s best features. Ensure your contact info is easy to spot — you want potential buyers to get in touch.
Include must-have elements:
Effective real estate flyers have a strong headline, essential property details, and a clear call to action that urges buyers to take the next step. Don’t forget, high-quality images are a must — they’re often the first thing people notice. A well-designed flyer can drive serious interest in the property.
Frequently asked questions (FAQs)
What should a real estate flyer say?
Your real estate flyer should include your name, brokerage, and contact information, at the very least. Many agents find that including their headshot helps them to stand out. Also, include a QR code that leads to your website or main social media page.
How do you write a catchy flyer?
Start with a bold headline that sparks curiosity or highlights the home’s best feature, like “Charming Bungalow With a View” or “Move-In Ready & Priced to Sell.” Keep the language clear, punchy, and focused on what buyers care about most. The right words paired with strong visuals will make your flyer stand out.
How big is a real estate flyer?
8.5” x 11” is a good default size for your flyers. If you find that print advertising is a successful way to generate leads, many providers offer postcard sizes, door hangers, and newsletters.
Your take
Engaging and eye-catching real estate flyers can help you stand out, connect with clients, and ultimately boost your GCI. Where do you usually get your sample real estate flyers? Share your experience in the comments!
Email marketing is one of the simplest ways to connect with potential clients and is a crucial component for growing your real estate business. However, it’s no secret that creating emails is just one of the many tasks that can eat up your time, and doing it half-heartedly will harm you more than help. That’s where real estate email templates come in!
A template can speed up your email lead generation strategy while reducing the amount of time it takes to craft them. We’ve compiled 28 templates to use for obtaining seller, buyer, and referral leads, among others. Feel free to use them as inspiration to really own your email marketing in the easiest way possible. We’ve also included some quick tips for crafting compelling emails that drive conversions.
If you’re a real estate agent and want to craft compelling real estate email scripts for sellers, you’re in the right place. Whether new to real estate or experienced, you’ll find valuable email templates to help you obtain new real estate listings by engaging potential sellers through impactful emails.
1. Discount broker objection handler email
This real estate broker email template for realtors is best used for homeseller leads considering discount broker services, but they may have objections or concerns about them. Using real estate coach Tom Ferry’s excellent discount broker rebuttal in an email format allows for a thoughtful and thorough response to address any potential hesitations or objections that leads may have.
This approach can help build trust and confidence with potential clients seeking more information or reassurance about discount broker services.
Subject Line: [Name], are you considering a discount brokerage in today’s market?
Hello [Name],
As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. That allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.
On the other hand, a discount brokerage must be selective with the tools they use because they have to save money somehow. Most often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers tend to low-bid the homes listed with discount brokerages because they know the seller opted for fewer services. Does this make sense to you?
With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?
Drafted for newer agents, this follow-up email is best used after a listing presentation with a potential homeseller. It will be sent after a face-to-face meeting with a client considering selling their property.
The email is best for clients deciding on a real estate agent to represent them in the selling process. It is particularly effective for communicating your unique selling points and capability to market the client’s property compellingly.
Subject Line: Thank you, [Name]
Hi [First name],
Thank you so much for meeting with me today and taking the time to show me your beautiful home!
I know that you have a lot of options when it comes to agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in experience, I make up for in tenacity. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.
But more than just hard work, I will bring the following to your listing that other agents won’t:
Access to me and my team for you and all of the buyers and brokers I will work with to sell your home. No rescheduling. No unanswered calls.
Complete access to all of my firm’s marketing resources. We spare no expense when promoting our clients’ homes, no matter what price point. Your home will be my prized listing, and I will make sure it gets the exposure it deserves.
Creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.
I’m ready to work for you starting now.
Let’s have a follow-up call to go through the agreement I left you and any questions you may have about my marketing plan. Does [tomorrow’s date and time] work for you?
Looking forward to working together!
[Your name]
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3. Open house feedback report email
After an open house, this email updates sellers about potential buyer feedback. It aims to provide detailed information about the impressions of visitors who viewed the property.
This type of email suits seller clients who are actively selling their property and seeking transparent updates about its marketing. It’s vital to demonstrate to the seller that their agent is diligent and proactive in gathering feedback and trying to sell their property.
Subject Line: Open House Results & Feedback
Hey [Name],
Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook, and it was very well attended. Here’s a quick rundown:
Number of guests: [add the number of open house attendees]
Guest feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen.
Next steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen.
[Your name]
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4. An ‘on the fence’ real estate seller lead email
This email template is best for reaching out to homeowners interested in selling their property but has yet to take the next steps. It works well in a competitive or rapidly changing real estate market where timing is crucial.
Inviting them to explore the potential profit opportunity over coffee creates a friendly yet persuasive tone that can motivate them to take action. The implied urgency of acting quickly in a changing market can prompt homeowners to consider the offer.
Subject Line: Houses needed in your neighborhood, [Name]!
Hey [Name],
Did you miss the mad rush to sell when houses were flying off the market in 2021? Yeah, it was a crazy year. But the opportunities to benefit from that massive rate of appreciation are still out there. Right now, believe it or not, people are still buying homes in your neighborhood. And most sellers are getting what they’re asking for.
But that won’t always be the case. Home prices will eventually fall, and interest rates will continue to rise, making it more difficult to buy and sell. If you want to take advantage of the current market, you’ll want to get started sooner rather than later.
Does 5 p.m. tomorrow at [local coffee shop] work to show you this report I’ve drawn up? I think you’re going to love the numbers. Coffee is on me!
Best,
[Your name]
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How Social Connect works:
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You get exclusive leads from your desired local area
All leads are automatically nurtured via text and email on your behalf until they’re ready to connect, saving you time and effort
When you contact a homeowner you’ve already talked to, consider sending a follow-up email with a personalized home valuation report. This email works best when your client is interested in selling their home and wants a real estate agent who can provide valuable insights and information.
Sharing a personalized home valuation report demonstrates your expertise and dedication to going the extra mile for your clients, showing that you’re committed to helping them make well-informed decisions about their property.
Subject Line: [Name], let’s chat about selling your home
Hi [Name]:
Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?
I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link], or if you have any questions, feel free to email or call me at [your number].
Thanks again for your time!
[Your name]
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6. Home valuation request email
When someone wants to know how much their home is worth, emailing a home valuation request can be very helpful. This attracts people who want to sell their home and know how much it’s worth.
It’s essential to send this email quickly after getting the request. This email shows that you take their question seriously and ensure they get the information they want.
Subject Line: [Name], how much is your home worth?
Hello [Name],
Are you still interested in knowing how much your home is worth?
I think you’ll be surprised by what I uncovered in my market analysis. Want to grab a coffee and walk through it?
How’s Tuesday afternoon?
[Your name]
P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI Out of Your Home [link to guide].
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7. Listing presentation follow-up email
Best used after meeting with a potential client to discuss listing their home for sale, it is beneficial for securing that signature during the initial meeting. Compared to the second template above, this is best used by more established agents with a strong background. This template highlights the strength of your process while laying emphasis on the urgency to act sooner rather than later.
Subject Line: Thank you, [Name]
Hi [Name],
I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [number] years of experience in [farm area]. It is as close as the industry can get to a scientific prediction for what your home will sell for.
With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by [date] will be key in getting that price for your home.
I know I left you with a ton of information to digest, so please feel free to call me on my cell at [your cell number] if you have any questions or concerns. I am an open book.
[Your name]
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Related Article
The Complete Guide for Effective Listing Presentations (+Template)
8. Expired listing reachout email
Expired listings can be a great source for seller leads — if you know how to approach them. Best used immediately after a listing expires, this puts you top of mind while a seller is still motivated to sell their home. The key here is to show empathy while offering actionable steps to get their property relisted.
Subject Line: Still thinking about selling, [Name]? I can help!
Hi [Name],
I know you’ve probably gotten dozens of letters like this since your property didn’t sell, so I’ll be brief. Let’s face it, selling your home in [insert city] can be incredibly stressful. It’s so frustrating and such an inconvenience when your home stays on the market for too long.
Even though [insert name of previous agent] is a great real estate agent, I think [he/she/they] may not have been the right person to sell your house. Here’s a quick summary of the main issues I found:
[Bullet point issue(s) you found with the property listing and give a brief explanation of why they were an issue]
For each of the issues listed above, here are the proposed solutions that I would recommend to successfully relist and sell your property:
[Bullet point the solution(s) to each of the abovementioned issue(s)]
I’m confident that I can help you succeed in selling your property, and I also have the resources of [insert brokerage name] at my disposal. At [insert brokerage name], we focus on selecting the most effective marketing, lead generation, and exposure strategies to sell your home in a timely manner while making you the most money.
Call me to set up a free strategy session, so you can evaluate the value of my services before moving forward. My direct contact information is [insert phone number] — please don’t hesitate to reach out!
From initial inquiries to follow-ups, crafting the perfect buyer email templates for real estate leads can help you make a strong impression and provide valuable information. A set of well-crafted real estate email templates tailored for buyers will enhance your communication and improve your chances of making successful connections in the competitive real estate market.
9. Listings interest
This email template for real estate agents is best used when a prospective buyer has shown interest in a property listing, and you want to gather more specific information about the buyer’s wants and needs. This can help you provide a more personalized service and show that you are attentive to their needs, leading to a stronger client-agent relationship and potentially increasing the likelihood of a successful transaction.
Subject Line: Checking in with you, [Name]
Hi [Name],
Just a note to make sure you received the listing information I sent and were able to view it. If you have any problems, I can resend the information, send it via postal mail, or deliver it to you in person.
I’m interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did you get a good idea of what is available?
If you would like to see any of these homes in person, I’m happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.
In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!
[Your name]
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Related Article
The Ultimate House Hunting Checklist for Your Clients
10. Open house follow-up email
After sending an open house flyer and hosting the event for a property you want to sell, use this email to reconnect with potential buyers who attended. It’s a great way to keep the conversation going and encourage those interested in the property to move forward with their purchase.
By sending thisvopen house follow-up email, you will continue to build a connection with these potential clients and provide them with the information and help they need to decide about the property.
Subject Line: I know, [neighborhood] is my dream locale too…
Hi [Name],
Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!
If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise in buying and selling in [neighborhood] is unparalleled.
However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.
If you’d like to set up a time to meet, click here [link] to book time on my calendar.
Talk to you soon,
[Your name]
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Related Article
The 13 Best Open House Follow-up Email Templates (+ Writing Tips)
11. One-year follow-up email
This email would be best used approximately one year after helping a client purchase a new home. It is best for clients who have already completed a real estate transaction with you and are looking for further real estate opportunities. Sending this email demonstrates that you maintain an ongoing relationship with your clients and are ready to assist them with their evolving real estate needs.
Subject Line: Happy house-iversary, [Name]!
Hi [Name],
Can you believe it’s already been one year since you purchased your home? Where does the time go? I’m sure you’ve settled in, and your home is cozy and beautiful by now. However, if there is anything I can help with, please don’t hesitate to ask. I’m a wealth of information in our community!
Also, as you know, real estate is a relationship game. If you know of anyone who is searching for a Realtor, I’d love for you to pass along my information or share their name and contact information with me so I can reach out to them directly. I would treasure the opportunity to provide the same service you experienced to help them find their dream home.
I hope to hear from you soon, and thank you so much!
Best,
[Your name]
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12. Lender referral email
This lender referral email is best used when contacting potential homebuyers who have expressed interest in purchasing a new home. It is ideal for clients in the early stages of the homebuying process who may need assistance finding a reputable lender to secure mortgage financing. This email can provide valuable assistance by connecting clients with a trusted source for mortgage financing, making the homebuying process smoother and less stressful for them.
Subject Line: Lenders I know and trust
Hi [Name]!
Here is the lender info that I promised. I recommend that you talk with a couple of banks to see what programs they offer, compare their rates and fees, and make sure that their communication style works for you.
This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a listings search and start looking for some homes!
Let me know how it goes, and who you decide to work with.
[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]
As always, hit me up with questions or concerns at any time.
Thanks!
[Your name]
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13. New lead follow-up email
The email from real estate coach Beverly Ruffner is best for reaching out to potential clients who have recently shown interest in your services or products. It works well for leads who have just entered your sales funnel or have inquired about your offerings.
It works best when sent within 24 to 48 hours after showing interest. The email helps them remember your brand and stay connected with you at the start of your relationship.
Subject Line: Did you get the text?
Hello [Name],
Did you receive the text I sent about your home search? Just making sure in case it didn’t come through. It was sent to [phone number]. Is that the best number?
I want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you, and how can we help?
[Your name]
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14. First showing follow-up email
This email template for real estate leads is best used the day after showing a property to serious clients needing additional information or reassurance. It demonstrates transparency and a realistic assessment of the properties viewed, which will help strengthen the agent-client relationship.
Subject Line: So [Name], what did you think?
Hey [Name],
Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number] years now, my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.
That said, it can be helpful to try to look at the homes you see objectively, and that’s what I aim to achieve with this email. Believe me, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.
[List the properties in order from least likely to fit their needs to most likely.]
[The first listing—least likely one they’ll choose]
[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]
[The second listing—decent choice, but may not be the best fit]
[Share highlights of the listing, and what you think is most positive about the property. Then, share what you believe to be the downsides for your clients, based on their list of needs and wants.]
[The third listing—most likely the best choice for your clients]
[Share highlights of the listing, and what you think is most positive about the property. Then, point out why this listing is the best choice for them, based on their list of needs and wants.]
Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound?
As usual, if anything else great comes in, I will send it over right away and add it to our list.
Best regards,
[Your name]
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15. Listings request follow-up email
This email template for real estate leads is perfect for following up with prospective buyers after providing initial listing information. It helps you understand your client’s preferences and tailor your offerings to their needs. This approach shows your commitment to meeting their specific needs and ultimately leads to more successful real estate transactions.
Subject Line: Find anything interesting, [Name]?
Hi [Name],
Just a note to make sure you were able to view the listing information you requested. If you have any problems, I would be happy to resend it another way or deliver it to you in person.
I’d love to get your thoughts on the properties. Did any of them appeal to you? Did you get a good idea of what is available?
If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.
Please feel free to call, email, or text me with any further needs or questions about the buying process. Helping you find the home of your dreams is what I do!
[Your name]
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16. Second contact with a passive buyer email
This real estate email marketing template is great for following up with indecisive or hesitant buyers after an initial conversation. This email is important because it provides an opportunity to follow up and continue the conversation with the prospect.
It allows you to address concerns, provide more information, and offer assistance to help them make a purchase decision, ultimately building trust and increasing conversion chances.
Subject Line: Your interest in [city or neighborhood]…
Hi [Name],
Thanks again for taking a few minutes to chat with me on [date]. I enjoyed getting to know a little about you. But I understand not feeling ready to look at properties. Buying a home is a big decision, and there’s a lot to think about.
After we spoke, I set you up to receive an occasional email with listings based on our conversation. I’m hoping they pique your interest. Shoot me an email or give me a call at [your number] to chat if anything jumps out at you. Let me know if we need to tweak anything or if you have any questions.
Thanks again for your time. I’m here when you’re ready!
[Your name]
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17. New listing announcement email for cold buyer leads
This email is best used for cold buyer leads interested in buying a home in a competitive market with limited inventory. It offers exclusive information about upcoming listings, which can appeal to buyers needing help finding suitable properties.
By offering a preview of upcoming market developments, you will establish yourself as a trusted agent with valuable insider knowledge, enhancing your credibility with potential clients.
Subject Line: Still looking in [neighborhood]?
Hi [Name],
Are you still interested in [neighborhood]? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!
Please let me know if you’re interested in more details.
[Your name]
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18. Renter converting to buyer follow-up email
This email is best used when a potential client wants to transition from renting to buying a property and fears missing out on a particular property or the opportunity to become a homeowner. It is most effective for first-time homebuyers or individuals strongly inclined to purchase their home.
This follow-up email helps to address their concerns and provides them with the necessary information and reassurance to make a well-informed decision.
Subject Line: Next steps in your journey…
Hi [Name],
Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with market data that highlights some of the buying opportunities in [neighborhood] we talked about.
I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning real estate is the key to building generational wealth, and I would be honored to help your family start this exciting journey.
How does [date and time] sound to meet up (or do a Zoom call) to talk more?
[Your name]
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Related Article
17 First-Time Home Buyer Tips: A Real Estate Agent’s Guide
19. Low interest rates for home loans email
Sometimes, what’s holding back a potential home buyer is their capability of paying off a loan — which is why it’s important to let them know when interest rates are at their lowest. Best used when the market data shows a downturn in loan rates, this can push passive or hesitant buyers to take that step to buying a new home.
Subject Line: Home loan rates are low — It’s time to hop on the market!
Hi [Name],
I know that paying off a home loan is one of the biggest factors that held you back from buying a new home, but it may be time the perfect time to start looking for a new house. With the slowdown in the real estate market, interest rates are going down as well — presenting the golden opportunity to buy your dream home at a decent rate.
It won’t stay that way forever, so it’s best to act soon! A lot of savvy buyers are thinking the same way, and you won’t want to miss this opportunity.
I can help you through this to get you the best deal. Let me know when you’re free for a call, and I can run through your options while interest rates are down.
Looking forward to hearing from you!
[Your Name]
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Real estate email templates for referrals, recruiting & more
Our collection of real estate email templates below is tailored to meet your specific needs and make your email outreach a breeze, whether seeking referrals, recruiting new talent, or engaging with clients.
20. Testimonial email
This email template for real estate is best used when you want to provide social proof of your services to new prospects. It’s particularly effective for B2B, professional services, and service-industry businesses. The real-world client testimonials help potential clients understand the level of service and quality you provide, making it easier for them to trust your business.
Subject Line: “[Short quote from past client],” says [former client name]
Hi [Name],
I hope you have been able to browse some of the market updates I sent over. Please let me know if you have any questions about any of that.
The fact is, in this market, it often comes down to negotiations between agents to close a deal on a home. I wanted you to hear a few stories about how I’ve helped some clients find their perfect properties over the past few months.
[Quote from past client]
―[Name of past client]
[Quote from past client]
―[Name of past client]
Browse more testimonials on my website here [link].
Starting the search is the first step in finding your perfect property, and I am here to help!
Talk to you soon,
[Your name]
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Related Article
14 Real Estate Testimonial Examples to Inspire Your Referral Marketing
21. Reconnecting with a past client
This is best for clients with whom you have a good working relationship and want to reconnect. It also benefits real estate agents who want to reconnect with past clients they have lost touch with.
Reconnecting with past clients can help you find new business and referrals, which is an excellent way to build a strong network in your professional field.
Subject Line: Nice to reconnect with you, [Name]
Hi [Name], this is [your name] from [your brokerage]. It’s been a while since we worked together on selling your home on Maple Street.
I’m sorry that I haven’t been in touch more since you moved. How have you and your family been? Are you loving your home?
I just wanted to remind you that my services don’t stop after closing on your home — let me know if there is anything I can help you with. I’d be happy to offer you a home appraisal if you’re interested. Or, if you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.
And if you know of anyone who is considering buying or selling, feel free to share my contact information with them. I always appreciate referrals from past clients.
It’s nice reconnecting with you. I promise to stay in touch every so often, even if it’s just to say hello. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.
[Your name]
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22. Referral request email
You should send this email to clients or contacts with whom you have a good relationship. This works best with satisfied clients who appreciate your services and may have previously referred business to you. The email is an effective way to ask for referrals respectfully and professionally, leveraging positive experiences to grow your business organically.
Subject Line: [Name], can I ask a favor?
Hello [Name],
I hope this email finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I am writing today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?
As you may already know, my services include:
Real estate sales
Real estate purchases
Home staging
Local real estate market reports
Local market expertise and guidance
Professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, and residential)
Do you have a unique real estate issue you need assistance with? I am happy to work with you to find solutions.
Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!
Best wishes,
[Your name]
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Related Article
7 Savvy Ways to Get Real Estate Referrals
23. New agent recruiting email
This email would be best used when recruiting new agents to join your brokerage or real estate team. It’s ideal for contacting real estate professionals interested in joining a new company or exploring different opportunities.
It would be especially effective for those who value mentorship and are seeking to leverage the experience and value that your brokerage or team can offer.
Subject Line: Before you delete this …
Hi [Name],
I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.
I’m not just looking to talk to you about recruiting, however. I’d like to connect on a professional level — a meeting I hope will be mutually beneficial for both of us.
I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat — no strings attached!
I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [number] years, and I can, at a minimum, share with you some foolproof ways to grow your business.
Would you be open to an informal conversation?
[Your name]
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24. Annual home sales report email
This email is best used when you want to provide valuable information to your real estate clients, such as homeowners, potential buyers, and sellers, regarding recent home sales. It is ideal for clients interested in staying updated on the local real estate market and may be considering buying or selling a property soon.
The direct nature of the email template helps to effectively communicate critical information without overwhelming the recipient, making it suitable for clients who prefer clear and concise communication.
Subject Line: [Brokerage name] Annual Home Sales Report
Hi [Name],
Do you want to see how the [city] housing market performed in [last year] and what lies ahead for [upcoming year]?
Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report [link].
[Your name]
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25. Non-responsive leads email
This type of “non-responsive leads” email is best used when you have previously established a connection with the lead, but they have gone quiet and are not responding to your communications. Sending this type of email is an excellent way to re-engage with potential clients who may have become disengaged over time. It sets a precise time limit for them to respond, which can create a sense of urgency and prompt action.
Subject Line: Have you stopped looking for your dream home in [local area]?
Hi [Name],
I received your information regarding homes in [market]. I’ve personally attempted to reach you several times but haven’t been able to connect.
If you are no longer interested in purchasing a home, I don’t want to continue taking up space in your inbox. That’s why I’ll be removing your contact information from my database if I don’t hear from you in the next 48 hours.
If you are still interested in purchasing a home in [local area], we would love to help you. If you want to take advantage of our real estate services, I’ll make sure to keep you on our list, but only if you respond to this email in the next 48 hours. Two days from now, my emails will go away forever.
Thanks, and have a great day,
[Your name]
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26. Seasonal greetings email template
This email template is best used during key holidays and occasions such as Christmas, New Year, and other festive seasons when people are in a celebratory mood.
It’s great to contact current and potential clients to express warm wishes and build rapport. Sending this email helps strengthen client relationships and show appreciation, which can be beneficial for maintaining client loyalty and attracting new business.
Subject Line: Holiday Greetings from [Real Estate Company Name]
Dear [Client’s Name],
Happy holidays! We hope you and your family are doing well.
Thank you for letting us be part of your real estate journey this year. Whether it’s finding your dream home or helping with investments, we enjoy helping you. We look forward to helping you more next year.
We hope you have a great time with your family and friends during the holidays. If you need any help now or next year, let us know.
Wishing you a wonderful holiday season and a great new year!
From,
[Your Name] [Real Estate Company Name] [Contact Information]
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27. Newsletter email
The newsletter email is a helpful way for real estate agents to keep in touch with clients and potential customers. It provides updates on market trends, new listings, and community news related to real estate, helping agents build and maintain relationships with their clients. Use pictures, infographics, and quizzes. Put only a little info in one newsletter — instead, put a “learn more” button that links to your website for more information. Check out Close’s guide on newsletter ideas for more inspiration on how to create your newsletters.
Subject Line: Spring Newsletter
Happy spring! What are you looking forward to the most: warmer weather, the end of the school year, or baseball season?
This month, [neighborhood name] is hosting some especially exciting events:
[List of events]
[Month/Seasonal] Home Maintenance Tips
[Neighborhood] Market Update
I hope to see you around!
[Signature and headshot] [Phone number/email address] [Links to your website, social media, etc.]
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28. Thank you email template
This thank you note email template is best used to express gratitude after a business meeting, assistance, referral, or after completing a successful project. It is suitable for all clients, including new and existing clients, business partners, vendors, and anyone who has contributed positively to your professional endeavors. Expressing gratitude helps to build and maintain strong and positive relationships, fostering trust and goodwill with clients and partners.
Subject Line: Thank You for Using Our Real Estate Services
Dear [Client’s Name],
I hope you are doing well. Thank you for using our real estate services. It was nice meeting you and talking about finding a new home.
I really appreciate learning more about what you need and like. Our team wants to find the perfect home for you, and we are here to help you every step of the way.
If you have more questions or need anything, just let us know. We look forward to working with you and helping you find your dream home.
Thanks again for considering and using our services.
Best regards,
[Your Name] [Your Position] [Company Name]
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Related Article
13 Real Estate Thank-you Notes That Create Clients for Life (+ Templates)
Why focus on real estate email marketing?
Real estate professionals should embrace individual emails and email drip campaigns because it is fast, affordable, and easy to use. Create customized campaigns to reach different audiences, automate your sends, send spur-of-the-moment messages, broadcast your listings, and more.
Email marketing consistently provides high returns on investment, generating as much as $36 for every dollar spent. When done correctly, email templates for real estate leads can help generate leads and clients on autopilot. It’s important to approach your email marketing with a clear strategy.
For tips and tricks to starting your marketing efforts and gaining email marketing contacts, read our complete guide to real estate email marketing.
Tips for writing highly effective real estate emails
Mastering the art of writing compelling and engaging email templates for real estate agents can significantly boost your real estate business. Here are some valuable tips to help you create impactful real estate emails that resonate with your audience.
Keep your copy short and simple
Use persuasive language
Remember to follow up
Try to tailor every email for buyers or sellers
Don’t use HTML email templates
Use playful language sparingly
Reuse and recycle your content
Don’t get too personal
Avoid using too much jargon
Pay special attention to your subject line
Track your progress
Use video
Create an outline before you start writing
Read your emails out loud before sending
A/B test your ‘from’ line
Include a clear call to action
Use the slide method to keep readers engaged
Highlight the benefits
Animated GIFs are your friends
Never forget who your email is for
Email marketing mistakes to avoid
Regarding email marketing, agents must avoid common mistakes that can undermine their efforts. In this guide, we’ll explore prevalent email marketing blunders agents should avoid to keep their campaigns effective and successful. Agents can improve their email marketing strategies and achieve better results by being mindful of these pitfalls.
Your email subject line sucks
Not letting readers reply
Overdoing it on automation
Not taking a mobile-first approach to email marketing
Not marketing to your audience in small groups
Frequently asked questions (FAQs)
What should I include in an email?
Remember the following when composing email templates for real estate leads:
Subject line: Craft a catchy yet brief subject line that conveys what the recipient will find in the email.
Personalized greeting: Use the recipient’s name for a personalized touch and to establish a connection.
Introduction: Provide a brief self-introduction and express gratitude for considering you as their potential real estate agent.
Content body: Demonstrate your understanding of their preferences and offer appropriate solutions (properties) in this section.
Call-to-action (CTA): Prompt them to take action, such as asking for more information or scheduling a property viewing.
Sign-off: Professionally conclude the email while indicating your availability to address further inquiries.
What must I do before writing a real estate email?
Before you begin writing, gather information about your potential lead, including their property preferences and preferred mode of communication. Understand the goal of your email, whether it’s an introduction, follow-up, or closing, as this will determine the tone and content. Plan the content of your email by brainstorming what you want to include, such as showcasing properties that fit their needs or offering expert advice on market trends.
What are the benefits of using templates for sending real estate emails?
Employing pre-made email templates can save you time, as you can personalize the email formats to suit your requirements. Instead of creating from the beginning each time, choose a suitable template and adjust as needed. This simplifies your communication process, particularly when managing multiple clients or properties.
Bringing it all together
Templates make life easier — they save time, help hit all the right notes, and make a challenging task much simpler. Just don’t forget to add those personal touches, as it won’t land well with your readers if they feel like just an email address on your list!
Got more real estate email lead generation tips, or do you need a specific template but don’t know where to start? Leave a comment below, and let’s help each other out!
Looking to gain new clients or seller and buyer leads? Ready to stand out in your prospects’ mailboxes? The best real estate direct mail companies deliver personalized, high-quality print pieces — think eye-catching postcards, brochures, or newsletters — that land right in your prospective client’s hands and drive real responses.
Below, you’ll find my pick of the five top direct mail providers to help you boost your outreach.
ProspectsPLUS! is a one-stop shop for all your real estate direct mail marketing needs. It combines training resources with ROI and SOI calculators for more innovative budgeting. If you don’t have a mailing list, don’t worry — you can create one using its MapMyMail system. This platform sets you up with everything you need for prospecting to reach new clients, stay connected with past clients, and take your real estate business to the next level.
Mailer selections: You can select from a variety of direct mailers for real estate, such as postcards, flyers, brochures, and door hangers. You also have the option to schedule your campaigns for the entire year.
ROI and SOI calculators: These tools are helpful for a better understanding of the scope of the direct mail marketing campaign and proper budgeting.
Example of the ROI Calculator (Source: ProspectsPLUS!)
What I think would improve ProspectsPLUS!
The resources available on ProspectsPLUS! are great for agents who want to thrive with direct mail marketing in real estate. However, integration with CRMs would be a valuable feature, adding significant benefits to help agents streamline client communication and outreach. If CRM integration is essential to you, check out Quantum Digital.
If you want an easy way to handle your real estate mail campaigns, Quantum Digital’s got you covered. It syncs with your Multiple Listing Service (MLS) to pull property info and auto-generate postcards every time you have a new listing on the market — like having a personal assistant! While the template selection is a bit limited, their design tool makes customizing a breeze.
Automated farming and follow-up: AutoMail enables you to send postcards to your chosen mailing lists effortlessly. Schedule multiple months of postcards to stay top of mind and maintain a great relationship with your clients.
Synced to MLS: Each postcard also comes with social ads that make it easy for people to respond. And the moment someone interacts with your marketing, you get an email with their info.
Example of Postcard Mailer Process (Source: Quantum Digital)
What I think would improve Quantum Digital
Quantum Digital is best suited for agents who don’t mind custom design; however, some may find it a bit technical. To make things even easier, it could benefit from more predesigned template options. If you’re looking for pre-made templates, check out Wise Pelican.
Creating effective direct mail marketing campaigns for real estate can be a daunting task, especially when you don’t have a large marketing team available.
But with PostcardMania’s professional graphic design assistance, real estate agents can breathe a sigh of relief. This platform takes the burden off of coming up with ideas every month. Leverage proven strategies from experts and maximize your investment in business growth with a more personalized experience.
Graphic design services: The design team can create personalized templates or unique designs for your postcard campaign.
Matching ads for social media: Automatically display matching Google, Facebook, and Instagram ads for the same targeted prospects you mail your postcards to.
Example of a custom real estate agent postcard (Source: PostcardMania)
What I think would improve PostcardMania
Agents love the design support, but faster turnaround times would keep campaigns timely and competitive. Slow production schedules can stall promotions and result in the loss of valuable leads. If you prefer quicker turnaround times, check out ProspectsPLUS!.
Modern Postcard: Best for personalized direct mail campaigns
Pros
Fully personalized direct mail campaigns and design services
Integrates direct mail with digital marketing channels
Provides expert consultation
Cons
Lacks transparent, upfront pricing on its website
May have higher costs compared to budget-focused direct mail services
The Close Score
4
Pricing
2.0
General Features
4.5
Advanced Features
4.6
Ease of use
5.0
Customer service
3.0
Customer rating
4.1
Expert score
5.0
out of
5
Why I chose Modern Postcard
Modern Postcard’s team assists in designing custom postcards to specific audiences, ensuring your message stands out. With access to extensive mailing lists segmented by demographics, you can effectively target renters, retirees, or any niche market. While pricing details aren’t readily available online, Modern Postcard’s personalized service makes it a compelling choice for agents seeking an impactful direct mail provider.
Modern MAX program: This platform integrates direct mail with digital ads and Informed Delivery for a seamless omnichannel experience.
Postal Analytics: Modern Postcard utilizes built-in Postal Analytics to determine the fastest delivery methods and apply the deepest postage discounts — automatically and at no extra cost.
Modern MAX program (Source: Modern Postcard)
What I think would improve Modern Postcard
One thing I’d love to see from Modern Postcard is upfront pricing on their website. Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.
Founded by real estate agents, Wise Pelican makes direct mail marketing for realtors easy. The mailing list system saves time by targeting the right audience and boosting response rates, increasing your chances of securing more seller leads.
Whether you sign up for a subscription to take advantage of the additional features or use the platform as needed, you’ll have access to premade and customizable templates that will help you create eye-catching mailers in no time.
Premade templates: Although there may be fewer options, these templates are specifically designed to be high-converting mailers.
Mailing lists: Each mailing list is carefully checked against the National Change of Address (NCOA) database and the Coding Accuracy Support System (CASS), certified by the USPS. This ensures accurate addresses for maximum deliverability.
Example of a mailing list platform (Source: Wise Pelican)
What I think would improve Wise Pelican
Real estate agents have a lot on their plates, and sometimes less is more. However, additional direct mail marketing support may benefit agents who are not well-versed in digital design. Whether it be graphic design help or training videos, these features could personalize the experience for some agents. For a more full-service option, visit PostcardMania.
Methodology: How I chose the best direct mail marketing services
Regarding our methodology at The Close, our team of licensed real estate professionals, writers, and editors created a weighted rubric that evaluates each real estate direct mail marketing service company.
Our experts have conducted extensive research to analyze dozens of direct mail marketing companies and determine the best options for our readers. The features we explored are essential for real estate agents to choose the right real estate mailing services for their business.
Our detailed criteria included:
Advanced features 25%
Features include turnaround time, real estate-specific print options, no minimum order quantity, lead purchasing, tracking and analytics, NCOA list cleaning, campaign management, and mail merge options.
Pricing 20%
The pricing of any service is a crucial factor to consider. This metric accounts for volume discounts, pricing transparency, cost per mail piece, customization options, and rush orders.
General features 20%
This metric encompasses various mail formats, design services, targeting capabilities, print quality, mailing list services, delivery tracking, CRM integration, and environmental considerations.
Ease of use 10%
This metric examines the technical skills required to set up and operate, as well as the availability of templates and the user-friendliness of the interface.
Customer rating 10%
This evaluation examines each company’s reputation through the lens of current and past users, reviewing customer reviews and the popularity of each service.
Expert rating 10%
The Close closely reviews each company for standout features, details, ease of use, and value for money from a real estate expert’s perspective.
Customer service 5%
If real estate agents need additional support, they must be aware of the customer service options available through phone, email, live chat, and the ticket system.
Frequently asked questions (FAQs)
Is direct mail effective in real estate?
Direct mail can be highly effective, but it’s a long game. When done consistently, it can lead to increased business. Stay the course, and don’t be afraid to try new content on your mailers. You can use direct mail tools in your real estate farming when canvassing neighborhoods for new leads.
What is a good ROI for direct mail?
Typically, a good direct mail ROI ranges from 5% to 10%. The key is to track your results continuously so you know what works in your direct mail campaigns.
Is direct mail worth the money?
Of course, when done right. In an industry where personal connection matters, nothing beats receiving direct mailers. Postcards just feel more personal, and they tend to stick around longer than a quick digital ad.
Your take
When it comes to direct mail marketing, being consistent is crucial. I hope the companies we’ve listed here have given you great ideas to craft your message and drive business growth. What’s your go-to real estate direct mail marketing company? Share your experience in the comments!
I’ve listed several open house food ideas (from savory waffle bites and whipped feta with honey dips to fruit nachos and puff pastry bites), refreshments, and even their pairings to enhance the overall impression of your event. I’ve also shared some dietary-friendly options for each item; you don’t need a separate menu to accommodate dietary restrictions — just a few well-planned alternative ingredients will make everyone feel included.
Most open house food suggestions below are mess-free and can withstand being out at room temperature. To help you further, download the food recipes!
Bonus: Download the Recipes for these Open House Food Ideas
Individual servings of meats, cheeses, nuts, and fruit.
Serve almond flour crackers, seed-based crisps, or veggie chips, and use dairy-free options like almond-based cheese, coconut milk cheese, or firm tofu cubes.
Mini quiches
Small, flavorful bites that can be made in a variety of flavors, including vegetarian options.
Use almond flour or a gluten-free crust.
Caprese skewers
Cherry tomatoes, mozzarella, and basil drizzled with balsamic glaze.
Make with dairy-free cheese, marinated tofu cubes, or avocado chunks.
Pinwheels or wraps
Sliced turkey, ham, or veggie wraps.
Provide gluten-free wraps made from corn, cassava, chickpea, or almond flour.
Mini croissant sandwiches
Croissant filled with brie and fig jam or turkey and cranberry aioli for a twist.
Offer a gluten-free bread or lettuce wrap alternative.
Cheese-stuffed mini peppers
A colorful and tasty option.
Use dairy-free cheese for lactose-intolerant guests.
Savory waffle bites
Mini waffles topped with fried chicken or smoked salmon and cream cheese.
Use almond or coconut flour to make a keto-friendly and gluten-free version.
Deviled eggs
A classic, crowd-pleasing option that is easy to prepare ahead of time.
Serve with dairy-free mayo (made from avocado oil or soy) or a chickpea-based or silken tofu filling blended with mustard, turmeric (for color), and vegan mayo.
Keep your open house spread mess-free and mingle-friendly with bite-sized, easy-to-eat savory food that doesn’t require utensils. Offer a variety of textures and flavors to keep things interesting — from crispy to creamy and spicy to mild.
Have a plan for leftovers. If you don’t want them, take them to a nearby shelter. Remember, not everyone is comfortable eating food provided at an open house, so don’t take it personally if guests pass up on the treats.
Dips
What it is
Special dietary alternative
Whipped feta with honey dip
A sophisticated, creamy dip that pairs well with crackers or crostini.
Use unsweetened coconut or almond yogurt and agave or maple syrup for a plant-based sweetness.
Pimento cheese dip
A Southern favorite that is both creamy and packed with flavor.
Make with dairy-free cheese and serve with low-carb crackers.
Buffalo chicken or French onion dip
A creamy, flavorful dip that pairs well with tortilla chips.
Use dairy-free cheese and serve with veggie sticks or gluten-free crackers instead of chips.
Smoked salmon dip
A rich and creamy spread that pairs well with crackers.
Make with dairy-free cream cheese and serve with gluten-free crackers or cucumber slices.
Chili cheese dip
A hearty, slightly spicy option that’s always a hit at casual gatherings.
Offer gluten-free tortilla chips, corn chips, or veggie sticks as dippers and make with dairy-free sour cream or cashew cream.
Spinach and artichoke dip
A creamy dip that pairs well with pita or crackers.
Use dairy-free cheese and serve with veggie sticks.
Mango salsa trio
Mild, medium, and spicy mango salsas with tortilla chips.
Serve veggie sticks or cucumber slices for dipping.
Hummus
A healthy option that caters to different dietary needs.
Replace tahini with sunflower seed butter or omit it, and serve with low-carb dippers like cucumber slices, celery sticks, or cheese crisps.
These are easy to serve and versatile, as they require minimal prep and can often be made beforehand. They encourage guests to mingle while snacking, creating a welcoming and social atmosphere.
Sweet treats
What it is
Special dietary alternative
Gourmet popcorn
A unique, low-maintenance snack with flavors like truffle parmesan, caramel cheddar, or spicy sriracha.
Replace butter with coconut oil, olive oil, or vegan butter, and use dairy-free caramel or nutritional yeast for a cheesy flavor.
Mini fruit tarts
A fresh and colorful dessert that adds elegance to the spread.
Make with almond flour crust and coconut cream filling.
Yogurt parfait cups
Individual cups with layers of yogurt, granola, and fruit.
Use coconut or almond yogurt with gluten-free granola.
Puff pastry bites
Light, flaky, and easy-to-eat puff pastries with chocolate or fruits.
Serve a gluten-free puff pastry with dairy-free chocolate.
Fruit nachos
Fruit slices topped with crunchy granola, nuts, and chocolate or caramel drizzle.
Replace chocolate or caramel with maple syrup or honey, and use coconut yogurt for a dairy-free option.
Cookies and macarons
Easy-to-eat desserts that many love.
Offer almond flour-based macarons or vegan cookies.
Chocolate-covered strawberries
A visually appealing and elegant dessert that requires no plates or utensils.
Use dairy-free dark chocolate.
Brownie bites
Pre-cut, small portions make them easy to enjoy.
Serve flourless brownies or use oat flour for a gluten-free choice.
Sweets add a touch of indulgence to your open house. Many can be made ahead of time, and they balance out savory options, creating a well-rounded and inviting food spread.
Drinks
What it is
Special dietary alternative
Signature drink
A custom non-alcoholic or alcoholic drink adds a memorable touch to the event.
Use sugar-free options like stevia or monk fruit and non-dairy milk or coconut milk.
Infused water
A refreshing, upscale alternative to plain water.
Avoid added sugars.
Iced tea with fresh herbs
A twist to regular iced tea.
Offer unsweetened, but provide honey or agave on the side.
Arnold Palmer (half tea, half lemonade)
A well-balanced drink that suits a variety of tastes.
Use fresh lemon juice with sparkling water or black or green iced tea with no added sugar for a low-carb base.
Coffee and tea
A must-have for morning or afternoon events, ensuring guests stay energized
Serve unsweetened, with optional sugar-free sweeteners and dairy-free creamers.
Hot chocolate bar
Perfect for winter open houses, offering toppings like whipped cream, marshmallows, and cinnamon.
Provide oat milk, almond milk, or coconut milk alternatives, and use dairy-free whipped cream.
Apple cider (hot or iced)
A great seasonal option for fall and winter open houses.
Make with fresh, pressed apples or unsweetened apple juice.
Mimosa, gin and tonic, or sparkling juice bar
A self-serve station with champagne, gin, fresh herbs, sparkling water, and fruit juices lets guests customize their drinks.
Replace champagne or gin with sparkling water, zero-proof alcohol, or botanical-infused mocktail spirits, and use no-sugar-added juice.
Refreshments, whether alcoholic or not, are great for keeping guests hydrated, complementing the food, and enhancing the overall experience. A mix of beverages — from water and juices to cocktails and mocktails — ensures there’s something for everyone and encourages guests to linger and mingle.
A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.
Buyers walking into a home with a thoughtfully prepared food selection immediately feel welcomed and comfortable, making it easier for them to connect emotionally with the space. When they feel at ease, they stay longer, explore more thoroughly, and imagine themselves living there — key factors in driving purchasing decisions.
For agents, a great spread helps create a professional yet inviting atmosphere. Their well-fed and happy leads are more open to envisioning their future in the home — and this positive experience reflects well on the agent, increasing the likelihood of a successful sale.
Food and drink pairings
I’ve shared pairings based on the open house food suggestions and refreshment options above to help you ensure your event creates a memorable experience for your guests.
Food
Drink
Why they work
Charcuterie cups
Mimosa, gin and tonic, or sparkling juice bar
The rich meats and cheeses are balanced by the acidity of a mimosa or the crispness of a gin and tonic. Sparkling juice is a refreshing, non-alcoholic alternative.
Mini quiches
Iced tea with fresh herbs
The buttery crust and savory filling pair well with herbal iced tea, which adds a refreshing but not overpowering contrast.
Caprese skewers
Arnold Palmer
The acidity of tomatoes and balsamic glaze is enhanced by the sweet and tangy Arnold Palmer, making for a refreshing combination.
Pinwheels or wraps
Infused water
The pinwheels pair well with infused water (like cucumber-lemon or berry-mint) to keep things crisp and hydrating.
Mini croissant sandwiches
Coffee and/or tea
The buttery layers of croissants are complemented by the depth of coffee or tea, which is great for brunch-style open houses.
Cheese-stuffed mini peppers
Hot or iced apple cider
The slight spice and creamy cheese filling balance the natural sweetness and tartness of apple cider.
Savory waffle bites
Mimosa
The rich flavors of the waffles, whether topped with chicken or salmon, are lifted by the citrusy bubbles of a mimosa.
Deviled eggs
Sparkling juice
The tangy filling of deviled eggs pairs well with sparkling juice, creating a lively contrast.
Food
Drink
Why they work
Whipped feta with honey dip
Mimosa or sparkling juice
The tangy feta and sweet honey contrast nicely with the citrus flavors in a mimosa or the fruity bubbles of sparkling juice.
Pimento cheese dip
Iced tea with fresh herbs
The cheesy, slightly spicy dip pairs well with a refreshing herbal iced tea to cleanse the palate.
Buffalo chicken or French onion dip
Arnold Palmer
The tangy-sweet combination of tea and lemonade balances the richness of these dips.
Smoked salmon dip
Gin and tonic
The herbal notes of a gin and tonic highlight the smoky, salty flavors of the dip, creating a sophisticated pairing.
Chili cheese dip
Hot chocolate bar
The spice of the chili cheese dip contrasts deliciously with the sweetness and richness of the hot chocolate.
Spinach and artichoke dip
Hot or iced apple cider
The creamy dip gets a refreshing balance from the tartness and spice of apple cider.
Mango salsa trio
Infused water
The fresh, slightly spicy mango salsa is perfectly cooled down by fruit-infused water, like pineapple-mint or citrus.
Hummus and veggies
Signature drink, like a juice
The signature drink (such as a basil lemonade or a cucumber cooler) enhances the nutty flavors of hummus.
Food
Drink
Why they work
Gourmet popcorn
Hot chocolate bar
The salty-sweet popcorn is a match for creamy, rich hot cocoa.
Mini fruit tarts
Mimosa or sparkling juice
The fruitiness of a mimosa or sparkling juice matches the tart fruit and buttery crust.
Yogurt parfait cups
Coffee or tea
The smooth yogurt and crunchy granola pair well with a warm, comforting cup of coffee or tea.
Puff pastry bites
Hot or iced apple cider
The spiced, slightly tart notes of apple cider enhance the flaky pastry and sweet fillings.
Fruit nachos
Arnold Palmer
The crisp fruit slices and drizzles of caramel or chocolate go well with the citrusy blend of the drink.
Cookies and macarons
Coffee or tea
A warm cup of coffee or tea complements the sweetness of macarons or cookies.
Chocolate-covered strawberries
Mimosa or sparkling juice
The light sweetness of a mimosa or sparkling juice enhances the juicy chocolate-covered strawberries.
Brownie bites
Infused water
The sweetness of infused water (like strawberry-basil or orange-mint) enhances the chocolatey richness of brownies.
When going over your open house menu ideas, choosing the right one depends on several factors, including the style or theme, the time of day, and the season.
1. Provide easy-to-eat and mess-free food
Choose bite-sized or handheld food:
Serve mini croissant sandwiches, charcuterie cups, and stuffed pastries since those make it easy for guests to eat while mingling.
Avoid messy dishes:
Stay away from food that drips or requires utensils, like saucy pasta or soup. Instead, serve items in cups and on skewers.
2. Consider the style or theme
Match the spread to the occasion:
Go with finger food for a casual gathering and plated appetizers or elegant bites for an upscale event.
Stick to the theme:
Incorporate food that aligns with the theme, like mini tacos for a fiesta or charcuterie cups for a wine-tasting event.
3. Factor in the time of day and season
Match the spread to the time of day and season.:
Morning: Opt for mini pastries, fruit, yogurt parfaits, coffee, and juices.
Afternoon: Serve mini croissant sandwiches and refreshing juices or infused waters.
Evening: Go with waffle bites, dips, bite-sized desserts, and even alcoholic drinks.
Spring: Choose light and fresh items like salmon with cream cheese or cucumber dips.
Summer: Provide refreshing treats such as fruit skewers, mango salsa trios, and iced tea stations.
Fall: Offer cozy bites like whipped feta with honey dips, savory waffle bites, and warm apple cider.
Winter: Serve hearty food such as mini pot pies, baked brie, and hot chocolate bars.
4. Choose unique but simple spreads
Add a twist to classic dishes:
Elevate familiar choices with unexpected ingredients, like waffle bites with smoked salmon or stuffed mini peppers with feta and olives.
Opt for easy-to-prepare food:
Go with dishes you can prep in advance, such as charcuterie boards and dips with veggie dippers.
5. Provide a mix of flavors and dietary options
alance sweet and savory:
Pair salty snacks with sweet treats like cheese-stuffed mini peppers with fruit nachos.
Provide options for different diets:
Serve at least one vegetarian, gluten-free, or dairy-free choice, like caprese skewers or hummus with veggie sticks.
Have trash bins available to keep the space clean when guests are done with their food and drink. Also, display a sign that lets guests know where on the property they can’t bring their snacks.
Benefits of offering special dietary options at your open house
Boosts your professional reputation
Reflects your attention to detail and hospitality and positions you as client-focused, reinforcing trust and credibility.
Shows your awareness of modern food preferences, appealing to a diverse audience.
Demonstrates that you care all your guests feel valued.
Label dishes with symbols (e.g., GF = gluten-free, V = vegan) so your guests can easily identify their options.
Increases engagement
Can become a talking point among guests as more people are adopting plant-based, gluten-free, and dairy-free diets.
Encourages social media sharing — guests might snap a picture of your well-labeled spread and tag you.
Makes your event stand out, leading to better word-of-mouth recommendations.
Encourages longer visits
Encourages guests to explore the property more since they can comfortably eat and drink.
Keeps potential buyers engaged and positive while touring the property.
Allows guests to mingle and connect, increasing the chances of meaningful conversations.
Tips on presenting the food and refreshments
How you present food and drink at an open house can make a big difference in guest experience and overall atmosphere.
Choose individual or pre-packaged servings. Doing so helps keep everything more sanitary and may encourage attendees to indulge. Look around the home for any wrappers or packaging left behind by guests.
Use a grab-and-go style setup. Guests may not initially want to take any food or drink you’re offering. However, they may change their mind on the way out. A grab-and-go setup allows for easy access, as anyone coming or going can quickly take what they’d like.
Display allergen and alcohol disclaimers next to the food and drink. It’s impossible to know the dietary restrictions of all your guests, so if you’re providing food with common allergens or alcohol in drinks, be sure to have a label making guests aware (e.g., “Contains Nuts” or “Dairy-Free”).
Customize napkins, coasters, drink stirrers, or bottles. Add your branding to tray liners or stickers on takeaway containers, which can help you stand out among the other properties that your guests may be seeing that day. For instance, if they take a water bottle with your contact info on it, they may be more likely to remember your listing or reach out with questions.
No, it isn’t. However, it is part of the marketing strategy to sell the house and show how you treat your clients. You will show the seller that you are taking the extra step to help buyers feel comfortable and envision themselves living there, and you will show the buyer that you support your clients and want to represent them in the best way possible.
Should I serve open house refreshments?
Yes! Serving refreshments at an open house is a great way to create a welcoming atmosphere, encourage guests to stay longer, and leave a lasting impression. Consider hosting a wine tasting, reserving a wine truck, or setting up a mimosa bar.
How do you prepare for an open house?
There are a few things that should be on your open house checklist, such as taking the time to plan and organize everything in advance — from the dates and times and open house snack ideas to marketing materials and social media promotion. You’ll also want to ensure you are comfortable with any tech you’ll use that day, such as virtual staging or an open house app.
The final walkthrough
Refreshments and food for an open house create a welcoming atmosphere, encourage guests to stay longer, and make the event more enjoyable. Easy-to-eat, mess-free options keep things convenient, while a variety of flavors and dietary choices ensure there’s something for everyone. Inform the homeowner what food you’ll provide — and make it your goal to leave the property in the same or better condition than when you arrived.
What do you usually serve at an open house? Let us know in the comments.
Bonus: Download the Recipes for these Open House Food Ideas
A well-planned spread at an open house impacts how buyers and agents feel throughout the experience.